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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

For example, an $82 CPC could be great for a company that only targets CEOs of maritime engineering companies with a $100k ACV product, but horrible for a company selling task management software to developers for $12/month. A CTR of 0.60% to 1% is considered good. The range of CTRs are from 0.10% to 2.55%. Cost per lead.

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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

For example, an $82 CPC could be great for a company that only targets CEOs of maritime engineering companies with a $100k ACV product, but horrible for a company selling task management software to developers for $12/month. A CTR of 0.60% to 1% is considered good. The range of CTRs are from 0.10% to 2.55%. Cost per lead.

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How to Train Your Media Planning AI (The Right Way)

Bionic

Some examples of media plan identifiers are: Placement ID Campaign ID Advertiser ID Vendor ID Program ID Product ID Channel ID Creative ID Identifiers are ideally integers or short codes (e.g., Identifiers as Independent Variables One of most important types of independent variables are identifiers.

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International SEO: How to Optimize Your Website for Other Countries

Hubspot

For example, “the U.K.,” “uk,” “England,” and “G.B.” For example, a U.K. For example, if your Mexican subdomain is mx.domain.com, the meta tags you add to each blog post belonging to this subdomain will be in order to designate your web page as meant for Spanish speakers in Mexico. A Country Subdomain Before the gTLD.

SEO 99
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Why People Are Ignoring Your Emails [New Ebook]

Hubspot

Here are some sample subject lines we’ve seen work well: [First Name] , quick question for you. For example, you may be contacting many individuals about a new offer, or perhaps you need to send a new feature update. It shouldn’t be about closing a deal, finalizing a partnership, or hiring a candidate.

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How to Nail Down the Perfect Website Navigation

Hubspot

Below you can see an example of the conversion assists report for HubSpot. HubSpot.com is an example of object-based navigation, as is Savvy Panda''s site below. In the example below from Bank of America, visitors are clearly coming with an action in mind. This only works, however, if a visitor can easily classify themselves.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. For example, if I was doing a test to determine the best type of demographic targeting, I might use the title, "Unicorn Food Ad Test-North America 18 to 24-female." Call-to-Action (CTA).