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YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign

Hubspot

With all that time invested, you can't stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches. Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. What’s New With YouTube Advertising.

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How to Design Content Remarketing Campaigns That Actually Work

Hubspot

And people come -- they find your content in search results and in their social media feeds. The High Clickthrough Rate Game for Content Remarketing. They could be checking their email, reading the news, watching a YouTube video … and there you are, with something new and awesome to show them. About Ad Fatigue.

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5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

If your main goal is brand awareness, then social media and display ads are ideal for your strategy. Here’s an overview of how to target your audience with AdWords PPC and social media. Building your social media audience. Consider these common PPC goals: Increase site traffic. Generate leads. Drive sales. Raise brand awareness.

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

Taking action on this data with “actionable optimization” through such channels as search, display, Maps, Shopping and YouTube. It has also been added to Display and YouTube. Geographic reporting – This tool was launched this year, and tracks, down to the ZIP code level, and tracks who is driving the most clicks.

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PPC Consulting: Why It’s Essential for Business Growth

Single Grain

This is because: The click-through rate (CTR) of the first position in Google is 39.6% – close to half of all the clicks on page one! The top PPC ranking factors are: ad copy relevance to the search query ad clickthrough rate ad quality score ad bid amount However, having a higher bid amount will not ensure a top SERP position.

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12 Best PPC Strategies to Easily Maximize Your ROAS

Single Grain

This type of PPC ads appear in search engine results pages when users search for specific products , showcasing relevant products from various online retailers: Video Ads : Video ads appear within video content on platforms such as YouTube or other ad networks. Work With Us PPC Advertising FAQs What are CPC, CTR and CPA in PPC strategy?

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Facebook Ads vs. Google Ads: Which is Better for Your Brand?

Hubspot

If the keywords you're targeting have high cost-per-click (CPC) and you have a small budget, it may not be the best place for you to invest your money. You want to rank for "hardware store" in your local area but the cost for that keyword is $20. It's easier to do that on some platforms than others.