Remove Clickthrough Remove Content Remove Cost Per Thousand Remove CPM
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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

For example, an advertiser could choose to bid a flat rate, bid based on the expected clickthrough rate, or use past performance data. Often, brands use blockslists to avoid association with controversial or inappropriate content. What is Cost Per Mille Advertising? Mille comes from Latin, and means “thousand.”

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The Big List of Content Marketing Acronyms

Brandpoint

This Kissmetrics infographic gets into the nitty gritty of CLV, but the simplest calculation is to multiply the profit generated by a customer per year by the number of active years, then subtract the CAC. CMI: Content Marketing Institute. ” CMI also puts on the annual Content Marketing World event, the largest of its kind.

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The Ultimate Guide to PPC

Hubspot

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). If you’re wondering where you can find pay-per-click ads, they’re the results you see before and to the right of the organic search results. Benefits of PPC.

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YouTube for Business: What You Need to Know to Succeed

Vidyard

Contents 1. You should have a video platform to keep everything organized, but use YouTube to promote your video content. They’re the workhorse of YouTube—the atomic pieces of content that help you get found, attract an audience, and show up in Google searches. Create content based on YouTube keywords. 5 Top Tips 3.

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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

Content relevant to B2B decision makers and said decision makers? LinkedIn may have a higher concentration of users who will engage with B2B marketing content. Also, you’ll begin to understand what types of content may resonate with each. Not so much. That said, the numbers tell an incomplete story. . They’re ready to talk shop.

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How to use YouTube Analytics to optimize your video performance

Sprout Social

Content themes relevant to your target audience (think: how-tos, tutorials, vlogs, webinars). If you’re pushing out video content on a frequent basis, this report can let you know if any new videos are experiencing a spike in engagement. It shows the sites and YouTube features that viewers used to find your content.

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6 Reasons The Best B2B Marketers Use Quizzes

SnapApp

Corporate Performance Management software company Prophix created a quiz called “ Take the CPM Challenge ” that saw a 47% clickthrough rate and 57% lead submission rate. According to Demand Gen Report’s 2014 Content preferences survey, 57% of respondents “Strongly agree” that they prefer shorter formats for content consumption.