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The Ultimate Guide to PPC

Hubspot

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). If you’re wondering where you can find pay-per-click ads, they’re the results you see before and to the right of the organic search results. Benefits of PPC.

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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

Content relevant to B2B decision makers and said decision makers? LinkedIn may have a higher concentration of users who will engage with B2B marketing content. Also, you’ll begin to understand what types of content may resonate with each. Not so much. That said, the numbers tell an incomplete story. . They’re ready to talk shop.

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How to use YouTube Analytics to optimize your video performance

Sprout Social

Content themes relevant to your target audience (think: how-tos, tutorials, vlogs, webinars). If you’re pushing out video content on a frequent basis, this report can let you know if any new videos are experiencing a spike in engagement. It shows the sites and YouTube features that viewers used to find your content.

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6 Reasons The Best B2B Marketers Use Quizzes

SnapApp

Corporate Performance Management software company Prophix created a quiz called “ Take the CPM Challenge ” that saw a 47% clickthrough rate and 57% lead submission rate. According to Demand Gen Report’s 2014 Content preferences survey, 57% of respondents “Strongly agree” that they prefer shorter formats for content consumption.

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Display advertising: glossary of key acronyms and terms

Bannerflow

It can mean bidding a flat CPM or bidding a variable price based on past clickthrough or conversion rates. Information on the contents of the webpage that a user is viewing, usually used for ad targeting. Sign-up to receive the latest digital marketing content, delivered monthly to your inbox. Bidding strategy.

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

For example, an advertiser could choose to bid a flat rate, bid based on the expected clickthrough rate, or use past performance data. Often, brands use blockslists to avoid association with controversial or inappropriate content. What is Cost Per Mille Advertising? Mille comes from Latin, and means “thousand.”

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The Scoop on Facebook Mobile Ads: Are They Working? [Data]

Hubspot

These ads recommend brand pages or content to users based on their friends’ activities (social context). Here are some theories: 1) They're in-line with other Facebook content in the News Feed. CPC compared to mobile News Feed ads, which were generating a clickthrough rate of 1.14% at $0.86 2) Page Post Ads.