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What Is a Blog, & Why Should You Create One

Hubspot

If your business doesn't have a blog, you might want to reconsider -- B2B marketers who use blogs receive 67% more leads than those who do not, and blogs have been rated the 5th most trusted source for accurate online information. What is the difference between a wiki and a blog? (Very meta, I know.). What is a blog post?

Wiki 101
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How to Create an Effective Social Media Content Strategy

Valasys

An effective social media content strategy offers several advantages including attracting an increased number of prospects and customers and expanding brands’ reach to a huge number of online audiences to generate measurable and cost-effective conversions. Image Source: Sprout Social. alt – Top Social Media Goals for marketers).

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How to Cultivate a Data-Driven Marketing Team

Hubspot

Furthermore, if you don't have this data connected to your customer relationship management (CRM) system, you're also missing out on some extremely valuable closed-loop analytics that can truly report on the ROI of each individual marketing channel — and your marketing strategy as a whole. What is your average landing page conversion rate?

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The Beginner's Guide to Structured Data for Organizing & Optimizing Your Website

Hubspot

Unstructured data also refers to those elements that can't easily be structured, like photos, graphics, videos, PowerPoint presentations, wikis, and word processing documents. publisher" : {. Additionally, structured data can make your organization more visible to potential customers and increase your click-through rate by up to 30%.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity

Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. Your customers’ words are more powerful than your own. Offer a free trial of your product (if practical).

ROI 100
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How to Run an Experimentation Meeting that Will Transform Your Company (& How I Do it at Workato)

Convert

As you pass 5-10 experiments a month, how well you learn from winners, losers, and inconclusive will affect the success rate of the next batch of experiments you run. Effectively, you’ll need to identify and measure each step of the experimentation process from idea all the way to production. Things change; prioritization is agile.

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Six degrees of separation in instant messaging | Emerging Technology Trends | ZDNet.com

Buzz Marketing for Technology

This research work has been published by Microsoft under the name “Worldwide Buzz: Planetary-Scale Views on an Instant-Messaging Network.&# In its March/April 2008 issue , Technology Review has published a series of articles about the 10 Emerging Technologies of 2008. For disclosures on Rolands industry affiliations, click here.