DemandBase

APRIL 21, 2020

If you’re committed to true end-to-end ABM execution, consider separating your programmatic ad spend from your more brand-oriented programs. B2B DSPs provide more visibility into ad performance. With B2C DSPs, you aren’t able to identify if you’ve delivered the ads to your target accounts.

Advertising Agencies 52

Advertising Agencies Account Based Marketing DemandBase Paid Search Agency 52

Moz

SEPTEMBER 27, 2020

Your content does not match the user intent. It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there.

SERP 74

SERP Optimization Content Keywords 74

QuanticMind

JANUARY 9, 2019

While these terms are thrown about ad nauseam , and often without context or definition, in reality they’re distinctly different. Instead, it’s programmed to understand certain interactions and tasks, classify them and then respond accordingly. Google Ads already does this with their ad rotation settings.

Marketing AI 40

Marketing AI SEM Lead Ranking Classified Ads 40

Convert

JUNE 2, 2022

If the experience was designed with a specific segment in mind, the sample size and thus statistical significance are usually sufficient to allow a decision. On the other hand, if you discover some patterns through slicing and dicing random segments, it is critical to ensure that a sufficient sample size is available. Let’s find out!

Segmentation 52

Segmentation Tips Sample Multivariate analysis 52

ClearVoice

MARCH 26, 2021

Intent-Based Keyword Research. By adding a space after your URL, followed by a keyword term, you’ll be able to see which of your pages ranks highest for that term. Intent-based keyword research. They took a random sampling of 6,000 browsing-search pairs out of a collection of 1.8 Content Audit. Content Gap Analysis.

Analysis 111

Analysis Paid Content Top of Funnel Content 111

Moz

SEPTEMBER 29, 2019

I argued Google appears to be ranking websites heavily based on searcher intent — this is more true now than ever. Listicle" style articles dominate for these keywords, as they provide the best "type" of result for a searcher with that intent. We’d love to host you in our Wynwood location to sample the tasting menu.

Lead Scoring 60

Lead Scoring Lead Ranking Traffic Organization 60

Buzz Marketing for Technology

JULY 24, 2008

Dataset and Sampling Methods. Grudin, 1994; DeSanctis & Gallupe, 1987) has classified technology as to how well it supported different task types and different configurations of local and distant workers. Dataset and Sampling Methods. Doing so required a type of nonrandom sampling, namely purposive sampling.

Communities 100

Communities Practices Sample Work Management 100