Top Reasons Why a B2B DSP is Better Than a B2C DSP
DemandBase
APRIL 21, 2020
If you’re committed to true end-to-end ABM execution, consider separating your programmatic ad spend from your more brand-oriented programs. B2B DSPs provide more visibility into ad performance. With B2C DSPs, you aren’t able to identify if you’ve delivered the ads to your target accounts.
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