Martech
DECEMBER 1, 2023
There are six classifications for use cases: generate, extract, summarize, rewrite, classify and question and answer. 17, 2023 Generative AI is also valuable for creating content variations, like ad copy. Personalizing content to your audience’s journey enhances receptivity, and AI can help classify content for this purpose.
Outgrow
OCTOBER 7, 2021
All you have to do is shortlist influencers, preferably micro-influencers , who fit your niche and brand ethics. 9 Embrace Online Classified Listings. It may seem old school but online classifieds connect buyers and sellers around the world and locally too. In fact, approach a micro-influencer who is already your follower.
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Navigate the Channel
DECEMBER 1, 2023
Predictive AI uses patterns in historical data to forecast future outcomes or classify future events. AI algorithms can adjust ad placements, keywords and budgets to maximize ROI. Collecting and using customer data for predictive analytics must be done ethically and in compliance with data privacy regulations.
Biznology
OCTOBER 17, 2014
More companies are adding cause related or social responsibility initiatives, especially since this appeals strongly to millennials. Most sustainability efforts, such as saving energy, cutting waste and streamlining logistics, can be classified more as efficiency practices which will actually increase profits.
chiefmartech
DECEMBER 7, 2020
For certain marketing tasks, such as optimizing multivariate testing of content or optimizing ad spend, machine learning powered software can do a much better job than a human marketer at analyzing all the data in its model to determine the optimal decision. Moral and ethical leadership. But the big caveat is “in its model.”
QuanticMind
AUGUST 17, 2023
Despite progress over the last few years, many agencies still fall short on providing real visibility into the digital ad buying process. This lack of transparency, plus added control and potential cost savings, is why most brand advertisers that pursue in-housing choose to do so.
Heinz Marketing
MARCH 7, 2024
Artificial intelligence is one of those subjects that frankly scares the crap out of me – not in the typical “the robots are going to take my job” sense, but I am fearful of technology moving at a faster pace than the laws in place to keep it ethical. In the context of marketing , I see how it would be advantageous to understand it better.
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