article thumbnail

6 ways to use generative AI for your marketing

Martech

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. Custom GPT models are now available, where the database is solely user-provided data.

article thumbnail

AI-powered martech releases and news: April 11

Martech

The Adoptable campaign from PEDIGREE pet products combines AI technology with the brand’s global ad reach to create picture-perfect and location-specific ads for dogs needing a home. Even cooler, IMHO, the dogs in the ads are based on the viewer’s location and switched out in real-time when a dog is adopted. EXL and Quilt.AI

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Enhance: Enriching Your CRM for Deeper Customer Insights

Zoominfo

Imagine you know everything there is to know about your customer to speak directly to their challenges, goals, and current needs. Enhance is a stepping stone for businesses to capture a competitive edge in their market by getting a more complete view of their customer. As a result, your CRM reflects a wider slice of your market.

article thumbnail

How AI Can Totally Transform Your Business

Rev

The world around us is changing fast, and if you don’t keep up, then you’re going to lose customers. 1 You can create better ads. That’s why you’ve spent so much time building up customer personas, surveying your current customers, and researching new potential leads like Gen Zers.

article thumbnail

Top 10 Lead Enrichment Tools in 2024

SalesIntel

This can lead to wasted efforts and exhaust the supply of potential customers who match your ideal customer profile (ICP). Understanding Lead Enrichment Lead enrichment refers to enhancing your information about potential customers or leads by adding more details such as demographics, interests, or contact information.

article thumbnail

Top 10 Lead Enrichment Tools in 2024

SalesIntel

This can lead to wasted efforts and exhaust the supply of potential customers who match your ideal customer profile (ICP). Understanding Lead Enrichment Lead enrichment refers to enhancing your information about potential customers or leads by adding more details such as demographics, interests, or contact information.

article thumbnail

What Is Inventory Management? Real-Time Visibility and Other Techniques

Salesforce Marketing Cloud

Picture this: You see an ad online for a product you really, really want — so you take it as a sign from the universe to treat yourself. From the warehouse to the customer’s hands, successful inventory management helps your business deliver stellar customer experiences. How frustrating. Why is inventory management important?