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4 Gaming and eSports Trends for 2024 and What it Means for Advertisers

Digilant

In 2022, gaming ad revenue only grew 7% , compared to 32% across CTV and 16% across social media. To underline why gaming should be mainstream in advertisers’ media plans, we’ve rounded up 4 key gaming trends that are sure to make an impact in the coming year. In comparison, the same audience will spend 17.4 billion (2022).

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Martech 2030 Trend #5: Harmonizing Human + Machine

chiefmartech

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. Simulations are more than predicting trend lines or goal oriented machine learning.

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Predictive Analytics: Leveraging AI for Data-Driven Marketing

Navigate the Channel

Predictive analytics often relies on human interaction to help query data, identify trends and test assumptions, though it can also use machine learning in certain circumstances,” according to Tableau from Salesforce. Predictive AI uses patterns in historical data to forecast future outcomes or classify future events.

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Drive growth with account-based marketing

Martech

Optimize ad spend and activity towards accounts showing website and ad engagement. Account grouping: Agree on classifying e-commerce companies (SMBs/SMEs, Enterprise, etc.) The influencer: Researches the different options available through the buying process (focused on best practices and vendor comparisons). beforehand.

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Google Redesigned How They Measure Page Speed. Here’s What to Do About It

RebelMouse

The result isn't too much different when you analyze Gmail for mobile performance: Notching a place just over the border into average territory, Gmail on mobile — which is a heavily optimized platform — continues the trend of Google's mean page speed scores. Time continues the trend we're seeing. And WordPress-powered.

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What is Your Audience Really Searching For? A Guide to Search Intent

nDash

With this type of intent, users are often looking for reviews or testimonials, or details about different products and comparisons. In many cases, search intent is obvious and can be easily classified into one of the four categories. Types of SERP features include featured snippets, Google Ads, knowledge cards and Twitter boxes.

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App Store SEO: How to Diagnose a Drop in Traffic & Win It Back

Moz

Before you begin investigating a traffic drop further: Talk to your point of contact and ask whether seasonality impacts their business, or whether there are general industry trends at play. These keywords will be classified as “other”. Identify whether app installs actually dropped. Your chart might look like the below.

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