4 Gaming and eSports Trends for 2024 and What it Means for Advertisers
Digilant
DECEMBER 7, 2023
In 2022, gaming ad revenue only grew 7% , compared to 32% across CTV and 16% across social media. To underline why gaming should be mainstream in advertisers’ media plans, we’ve rounded up 4 key gaming trends that are sure to make an impact in the coming year. In comparison, the same audience will spend 17.4 billion (2022).
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