Multi Channel in B2B Marketing: Beat the Jargon…
Inbox Insight
MAY 24, 2022
What it comes down to, is the extent to which customers are able to recognize and recall a company simply by becoming familiar with their brand. Paid search and paid social are considered key channels in driving brand awareness. The aim in B2B marketing is to drive conversions. PPC – Pay Per Click. PR – Public Relations.
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