Tomorrow People
JUNE 14, 2022
Competing within an existing market is not always easy. After all, it would be far too time-consuming and costly to compare all your marketing activities against every possible competitor at once. Understanding competitors requires more than just monitoring their online presence. In this article, we’ll focus on the last of the three.
Content Marketing Institute
NOVEMBER 24, 2017
Are you looking for a job – or looking to hire someone – in a field associated with “content marketing” or “content strategy” or “content marketing strategy”? And while that’s a great description of what many content marketers do, it doesn’t fit what content strategists (like me) do. Not that they mean to. Not usually.
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Attendify
DECEMBER 8, 2019
Don’t worry; I’m not proposing that you leave people empty-handed. Some examples of brands that have gone in this direction include: Salesforce: The CRM giant offered attendees complimentary photo sessions for professional headshots at its annual user conference, Dreamforce. Go digital, get sustainable.
chiefmartech
SEPTEMBER 21, 2017
I’ve basically had two themes on this blog that I’ve been writing about for 10 years: The blending of marketing and technical talent — marketing technologists — empowering businesses to thrive in a digital world. More recently, I proposed The Grand View of Martech: A Martech Manifesto. This movement is growing.
Canadian Marketing Association
MAY 2, 2017
At the upcoming CMAb2b Morning Event, learn how to align sales and marketing to boost ROI and out-innovate the competition. Over the past two years, what were some of the biggest challenges in B2B marketing? Though social media is a recognized tool in the B2C marketers’ arsenal, it has also become crucial for B2B marketing.
chiefmartech
FEBRUARY 5, 2018
.” But I’m more excited to share with you the news that we are launching a series of half-day workshops at MarTech that will offer you a deep-dive educational experience on these four topics: The Right Way to Buy Marketing Technology. How to Achieve an Agile Marketing Advantage. Creating Connected Customer Experiences.
Vidyard
JANUARY 7, 2020
People love to watch, and that makes promo videos the bread and butter of top-of-funnel marketing campaigns. Naturally, brand awareness goes hand in hand with these videos that live at the top of your marketing funnel. Where to Use Promo Videos Use promo videos for top-of-funnel marketing efforts. What is a Promo Video?
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