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I’ve joined HubSpot as VP platform ecosystem, and this is why

chiefmartech

I’ve basically had two themes on this blog that I’ve been writing about for 10 years: The blending of marketing and technical talent — marketing technologists — empowering businesses to thrive in a digital world. More recently, I proposed The Grand View of Martech: A Martech Manifesto. This movement is growing.

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Last week to save $500 at MarTech, plus 4 superstar workshops added

chiefmartech

.” But I’m more excited to share with you the news that we are launching a series of half-day workshops at MarTech that will offer you a deep-dive educational experience on these four topics: The Right Way to Buy Marketing Technology. How to Achieve an Agile Marketing Advantage. Creating Connected Customer Experiences.

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The Critical Building Blocks of an Enterprise Sales Engine

InsightSquared

Many of you will at some point be faced with a board or executive team who want to get a slice of the juicy enterprise market after experiencing success in the mid-market. At the highest end, you may be responding to RFPs (request for proposals) which will require a formal bid management process and team. Big mistake.

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Event planning terms glossary: 150+ event terms to know

SpotMe Blog

This tracking helps you measure your event ROI (return on investment), analyze marketing effectiveness, and follow up after your event. . You hold a B2B (business to business) event when you’re putting on an event with the aim of marketing to other businesses. For example, a conference or a networking event are B2C events.

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A Decade of Martech: The top 10 ideas from 10 years of chiefmartec.com

chiefmartech

Ten years ago, I started chiefmartec.com, with my first post in February 2008 announcing “ a blog for marketing technologists.” Marketing technologists. IN SHORT: Marketing technologists are hybrid professionals who blend marketing and technical skills. They bridge the worlds of marketing and IT.

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What to expect when you’re expecting #MarTech next month

chiefmartech

We’re 6 weeks away from the next MarTech conference in San Francisco. Marketing Technology Professionals of the World Unite! This is, by far, the most epic gathering of marketing technology professionals in the world to date — and the best opportunity to meet an incredible set of your peers.

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A Look Back at 2017 and A Look Ahead to 2018 - A Year in GreenRope

GreenRope

Along with some new features and system-boosting upgrades, our CEO, Lars Helgeson published CRM for Dummies and made a trip around the world speaking at CRM, strategy, and marketing focused conferences and events. GreenRope Named Top 25 Marketing Automation Platform by GetApp. Here are some of our favorite highlights from 2017.