Class Conference Custom Publishing Marketing Proposals 
Tomorrow People
JUNE 14, 2022
Competing within an existing market is not always easy. According to organisational theorist Kenichi Ohmae, companies can only excel if they hone in on three areas of strategic focus: the customer , the company , and the competitor. Understanding competitors requires more than just monitoring their online presence.
Content Marketing Institute
NOVEMBER 24, 2017
Editor’s note: You may have missed this article when CMI published it last year. Are you looking for a job – or looking to hire someone – in a field associated with “content marketing” or “content strategy” or “content marketing strategy”? HANDPICKED RELATED CONTENT: How to Explain Content Marketing to Anyone.
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chiefmartech
SEPTEMBER 21, 2017
I’ve basically had two themes on this blog that I’ve been writing about for 10 years: The blending of marketing and technical talent — marketing technologists — empowering businesses to thrive in a digital world. More recently, I proposed The Grand View of Martech: A Martech Manifesto. This movement is growing.
chiefmartech
FEBRUARY 5, 2018
.” But I’m more excited to share with you the news that we are launching a series of half-day workshops at MarTech that will offer you a deep-dive educational experience on these four topics: The Right Way to Buy Marketing Technology. Using a CDP to Make the Most of Your Customer Data. Defining Your Needs.
Content Standard
DECEMBER 26, 2017
Marketing and compliance have to work hand in hand in highly regulated industries like healthcare, finance, pharma, legal, and education. Marketers strive to develop a compelling strategy and create content that wows customers. Then compliance has to step in and ensure that the content complies with tough marketing regulations.
Paul Gillin
DECEMBER 1, 2010
Make Marketing a Service to Customers - I didn’t write down who said this, but the comment stuck with me long after the conference was over. The traditional role of marketing has been to create an image or deliver a message. Marketers need to ask themselves a new question: “How can I help?”.
SpotMe Blog
SEPTEMBER 1, 2022
This tracking helps you measure your event ROI (return on investment), analyze marketing effectiveness, and follow up after your event. . You hold a B2B (business to business) event when you’re putting on an event with the aim of marketing to other businesses. For example, a conference or a networking event are B2C events.
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