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An Essential Guide to B2B Marketing Metrics That Matter

Marketing Insider Group

Website Traffic. Analyze your website’s traffic (through tools like Google Analytics) to help measure your marketing performance. Low traffic can indicate a website technical problem, a Google algorithm penalty, or broken links. You also grow organic traffic, which is free. B2B Marketing Metrics That Matter.

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How to Develop a Successful Go-to-Market Strategy

Zoominfo

Define your GTM pricing model One of the most challenging aspects of creating a GTM strategy is the pricing model. When it comes to figuring out how to price your products or services, there are generally four options to consider: User-based pricing : Customers are charged based on the number of employees using your product.

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Is Your B2B Marketing Working? These 10 Metrics May Hold the Answer

Marketri

Website Traffic-to-Lead Ratio This ratio provides a snapshot of your website’s appeal to your ideal buyer—the target audience your marketing is designed to draw to and through your revenue funnel. If traffic is high but leads are low, it’s likely your content isn’t engaging or relevant enough to drive buyers to act.

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4 Ways to Use Market Intelligence for SMBs

Scoop.it

Analyzing your competitor also means analyzing their product offerings and pricing models. These tools can track website traffic and customer interactions. Similarly, if you notice high churn rates, you can determine, through customer insights, what customers dislike about that product.

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25 SaaS KPIs To Start Checking For Optimized Business Performance

accelerate agency

Churn rate For a business that relies on monthly payments, this can be a major indicator of whether you’re doing things right or not. MRR (Monthly Recurring Revenue) Along with churn rates, this is one of your most important metrics. Organic traffic doesn’t cost you anything (technically), so ROI will always be positive.

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25 SaaS KPIs To Start Checking For Optimized Business Performance

accelerate agency

Churn rate For a business that relies on monthly payments, this can be a major indicator of whether you’re doing things right or not. MRR (Monthly Recurring Revenue) Along with churn rates, this is one of your most important metrics. Organic traffic doesn’t cost you anything (technically), so ROI will always be positive.

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25 SaaS KPIs To Start Checking For Optimized Business Performance

accelerate agency

Churn rate. Along with churn rates, this is one of your most important metrics. You can also experiment with different price tiers to see what customers are willing to pay. LVR (Lead Velocity Rate). This is an area where accelerate agency can produce significant increases in your traffic. .