article thumbnail

Effective B2B eCommerce Marketing Tactics: From SEO to Social Media and Beyond

Webbiquity

If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. You can provide different types of videos , from background videos on the front page to product demos. Guest post by Nina Petrov. Another way to attract your audience is by utilizing video marketing for B2B.

eCommerce 297
article thumbnail

Product-Led Growth: The Strategy Everyone Is Watching

Heinz Marketing

But, to generate revenue, you have to strike a balance. What is your churn rate? A high churn rate signals there’s a hiccup with your product that customers can’t overcome. Keeping your churn rate low is key for product-led growth. Lead Generation.

Product 114
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Generate Leads for SaaS Businesses from the Experts

Directive Agency

As a SaaS marketing leader, it’s no easy task to generate leads that are worth your time, that are at a reasonable cost, and that can turn into potential customers. Answer: “It is critical to take time when building a lead generation strategy. Answer: Here at SEMrush, we use all kinds of lead generating strategies.

article thumbnail

KPIs that connect: 5 metrics for marketing, sales and product alignment

Martech

HubSpot also found that looking into revenue generated, conversions and deal closing rate indicates if the teams align properly. It encompasses income generated from first-time customers, upsells, cross-sells and new product or service launches. Dig deeper: How to make revenue generation a company-wide effort 3.

article thumbnail

The Step-by-Step Guide to Sales-Marketing Alignment for B2B

Marketing Insider Group

Perfect a Demand Generation Model. HubSpot defines demand generation as: “Demand generation is the marketing system and engine that bridges the gap with your company’s sales and revenue operations. However demand generation is not part of marketing or sales. It isn’t synonymous with inbound marketing or lead generation.

article thumbnail

Fire Up Demand Gen and Sales: Best Practices for SaaS Landing Pages 2024

FunnelEnvy

Monitor conversions, upgrade paths, and churn rates to understand what resonates with your user base and optimize your expansion landing pages accordingly. The awareness stage can be the best landing page for lead generation. Demo the Power. Demo the Power. Reach out if you have questions. Frictionless Onboarding.

article thumbnail

2024’s Top 10 Go-To-Market Tools and Software Platforms to Maximize Efficiency Across the Funnel

SalesIntel

This guide will help you understand the role of GTM tools in your sales, marketing, and revenue generation strategy and ten valuable tools to fuel your GTM strategy. These tools enable you to effectively engage with your audience, drive traffic, and generate leads. Schedule a quick demo tailored to your ideal customer profile.