B2B Companies Strive to Meet Higher Customer Experience Expectations
KoMarketing Associates
JUNE 1, 2017
As B2B sales leaders look to capitalize on new leads, research suggests that B2B marketers need to be prepared to offer a more unique customer experience. In response, 97 percent of survey respondents are now embracing some elements of eCommerce. B2B firms recognize the significance of increased buyer expectations.
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