The Point

DECEMBER 12, 2017

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. What these growth numbers don’t reflect, however, is the relative absolute spend in digital vs. traditional channels. Download an executive summary of the Deloitte CMO Survey here.

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CMO Customer Surveys Analytics Planning 218

Marketing Insider Group

JULY 15, 2020

However, trends have emerged out of this new normal that are helping marketers make sense of the changing times. These four marketing trends might help you reach your customer base in this continuing uncertainty. When planning content for your social media channels, remember the writer’s adage “Show, don’t tell.”

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Paid Content Trends Planning Cost Per Click 278

ANNUITAS

AUGUST 30, 2018

It’s been a while since you’ve heard from the ANNUITAS blog– and we’re very pleased to be back – but we’ve spent the last year creating a lot of new content centered on helping our customers find the answer to a very specific question: What type of CMO do you have? Lack of Trust in the CMO. Two Types of CMO.

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CMO Demand Generation Agencies Demand Generation Top of Funnel 197

Marketing Insider Group

DECEMBER 12, 2019

With this in mind, PAN Communications presents its 3rd annual CMO Predictions campaign, designed to assess the industry landscape and provide marketers with a look at upcoming challenges and trends. This year’s campaign features over 20 leading CMOs and marketing influencers sharing their top budget priorities and marketing challenges.

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CMO Allocation Personalization Budget Programs 176

Martech Advisor

SEPTEMBER 3, 2019

Defining the role of CMO today requires looking not only at the marketing arena but also across multiple business functions, from cultural to financial, creative to analytical, shares, Ian Lowe, Vice President of Marketing, Crownpeak. And for the CMO, this meant a huge shift. That soon changed.

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CMO Trends Work Management Multi-Channel 70

B2B Marketing Analytics

NOVEMBER 29, 2020

Among the most interesting trends shaping the modern marketing function is the rise of a new breed of the CMOs called the “Revenue CMO”. The role of the CMO has undergone a radical shift especially in B2B technology companies, which are driving the revolution of this new breed of the CMOs.

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CMO Marketing Attribution Multi-Touch Attribution Lead Scoring 100

Heinz Marketing

JANUARY 14, 2021

A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021. I reviewed a handful of websites and resources and pulled together the top / most mentioned B2B Marketing trends for 2021. A few more trends. How to engage prospects.

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Marketing AI Trends B2B Marketing Account Based Marketing 142

sagefrog

FEBRUARY 7, 2024

Here are the top 7 B2B social media trends reshaping this year’s B2B social media strategy. According to the Gartner 2023 CMO Spend and Strategy Survey, marketing budgets have remained flat year-over-year at 9.1% A pivotal aspect of this efficiency trend is the swift and intelligent handling of customer inquiries.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

ClickZ

FEBRUARY 7, 2020

We’re moving beyond basic automation to greet a buyer by name to digging into personal shopping habits and browsing trends to leverage behavior, wants, and needs to maximize conversions. From dozens of predictions and analyses across the industry, here are the top 10 marketing trends to look out for in 2020. Voice search.

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Paid Content Marketing AI Trends Paid Search Agency 142

Zoominfo

NOVEMBER 1, 2022

We recently went through this process at ZoomInfo when Law came on board as the new CMO. We said, why don’t we take these dollars and redeploy them in more efficient channels to see if we can increase the conversion rates and get a better outcome?” We used that to inform some of the ads that we created.”

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Zoominfo CMO Marketing Analytics Tools Enterprise Management 100

Marketri

SEPTEMBER 12, 2023

In today’s rapidly evolving business landscape, it can be challenging to keep up with the latest marketing trends and technologies. The Changing Marketing Landscape Technology has transformed the field of marketing, introducing new channels and methodologies that require specialized knowledge and skills.

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CMO Advertising Agencies Planning Paid Search Agency 62

Martech Advisor

DECEMBER 17, 2019

From why direct-to-consumer (D2C) companies are moving away from social media marketing channels to how voice search will influence customer experiences and buying decisions, to the critical role of AI, find out which trends will shape the future of marketing. Kevin Alansky , CMO, Higher Logic. Matt Reid , CMO, EZ Texting.

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Advertising Agencies Trends Paid Search Agency Budget Programs 143

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. Let’s take a look at the relationships CMOs need to form and the potential hurdles they face along the way. An understanding of customer habits and trends. Net present value.

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Advertising Agencies Planning Paid Search Agency CMO 338

Martech Advisor

FEBRUARY 18, 2020

72% of Chief Marketing Officers (CMOs) see greater collaboration in organizations to reach company-wide growth goals. Executives-as-a-Service" firm, Chief Outsiders , released its 2020 Market Trends , a CMO survey about what to expect this year in marketing and company growth. Pete Hayes, CMO and principal of Chief Outsiders.

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CMO Customer Surveys Marketing AI Paid Search Agency 89

seo.co

JUNE 28, 2020

What is an Outsourced CMO? When Do Businesses Hire Outsourced CMOs? + The Biggest Pros of Outsourcing a CMO. + The Biggest Cons of Outsourcing a CMO. + How to Find the Right Outsourced CMO. The tricky part is when you have to hire someone at a C-suite level, like a Chief Marketing Officer (CMO).

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CMO Work Management Marketing Management Service 105

Martech Advisor

DECEMBER 26, 2019

Major companies have all seen CMOs leave—or ushered them out. But what explains these trends? And what skills do CMOs need today to be successful? Being the CMO is an entirely holistic job. In fact, all of this makes being a CMO pretty good training for the future CEO. The effect of this is two-fold.

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CMO Training ROI Enterprise Management 65

ANNUITAS

DECEMBER 11, 2023

The key drivers of this breaking point are performance issues and budget issues: Performance issues: Conversion rates in paid digital media and content syndication have been trending down for some time, and outbound email is at some of its worst performance levels. This is a similar trend reported in the 2022 report , as well.

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Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

6sense

DECEMBER 16, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . The post CMO Coffee Talk ‘Aha!

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CMO Peer-to-peer B2B Thought Leadership Marketing & Strategy 62

Martech Advisor

FEBRUARY 24, 2020

How to become a chief marketing officer (CMO)? We look at ways in which a young marketer aspiring for this role can prepare, and also listen to the advice given by high-achievers who were appointed CMO in their 30s. Chart Your Path to Become a Chief Marketing Officer (CMO).

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CMO Work Management Advertising Agencies Marketing Management 102

Vision Edge Marketing

JUNE 6, 2023

Along with the CSO and the Chief Marketing Officer (CMO), CGOs are tasked with identifying opportunities for growth. The CGO is responsible for executing growth opportunities and driving revenue growth through various channels, by improving CX in each. Now let’s compare and contrast the roles of CGOs and CMOs.

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Touchpoints CMO Work Management Cross-Selling 182

Hubspot

JANUARY 4, 2021

We are seeing the demand for engagement already this year and this will continue to be a big trend through 2021.". Jake Milstein , CMO at CI Security , told me: "When the pandemic hit, there was a huge spike in registrations and attendance in virtual events that attempted to mimic in-person events.

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Trends Marketing AI Work Management Planning 101

6sense

NOVEMBER 10, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,200+ CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. Insights from CMO Coffee Talk .

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CMO Peer-to-peer Cross-Selling Work Management 62

Oktopost

MARCH 25, 2021

Listen to the Podcast: If you like what you’ve heard, be sure to stay up-to-date on all B2B marketing tips, tricks and trends by following the Oktopost Community on LinkedIn. New episodes air every Thursday on B2B Marketing Now , a podcast channel built for marketers, by marketers and you can catch all episodes here.

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CMO Transparency B2B Sales B2B Marketing 62

ANNUITAS

DECEMBER 20, 2018

Adobe announced that consumer demand for personalized content reached an all-time high in 2018, a theme that underscored some of the most prominent trends of the year. As we wrap up another busy year in marketing, I’d like to reflect on the major trends of the year and project how they’ll play out in 2019: #1: Account-Based Marketing.

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Demand Generation Account Based Marketing Demand Marketing AI 140

Martech Advisor

FEBRUARY 19, 2020

As the evolution of technology continues to create endless new marketing and communication channels, roles within marketing, particularly CMO, are shifting. ” That has never been truer than it is today as changing business models and the evolution of technology continue to create endless new marketing and communication channels.

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CMO Trends Paid Search Agency Marketing Analytics Tools 62

Crimson Marketing

SEPTEMBER 10, 2014

In his role as General Manager of Oracle Marketing Cloud, Kevin Akeroyd works with CMOs of leading companies on enterprise level, cross-channel data management and marketing. CMOs and CIOs have been spending too much time reconciling their respective ends of data driven corporate marketing. One plus one equals….Ten?

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Enterprise Management CMO Work Management Marketing Management 100

LeadsRX

JANUARY 7, 2022

Rockefeller could be the theme behind our look at four trends in performance marketing for 2022. The trend here is that analytics is pervasive. The CMO-CIO/CISO Relationship – Partners in Safe, Effective Marketing. The CMO and his or her team collect and analyze lots of data; and the IT team is charged with protecting said data.

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Marketing Attribution Multi-Touch Attribution Trends Advertising Agencies 76

ClearVoice

NOVEMBER 18, 2019

Although data science roles extend far beyond the world of digital marketing, marketers have seen the value in data science projects, allowing them to better understand their customers, to understand what marketing channels and methods are working and which aren’t, redefine their goals and propel businesses forward. marketing Click To Tweet.

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Impressions CMO Marketing Analytics Tools Lead Ranking 74

ViewPoint

FEBRUARY 8, 2016

I pitched him the question, “What makes a dream marketing team and how should a CMO build one?” Matt was one of SLMA’s 40 Most Inspiring Leaders in Sales Lead Management in 2015 , and his Seattle-based marketing company’s involvement with many CMOs around the country certainly qualifies him for this topic.

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CMO Planning Storytelling Ad Building 168

Liveintent

MAY 12, 2021

“LiveIntent believes the Publishers who double down on email are the ones that will not only see returns today, they’ll thrive in the future,” said LiveIntent CMO Kerel Cooper. The post LiveIntent Launches First Scaled Native Advertising Solution for Publishers for the Email Channel appeared first on LiveIntent Blog.

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Advertising Agencies Advertisements Advertising Advertising Channels 71

Martech Advisor

JANUARY 21, 2020

However, this leader may no longer be called a CMO, and new titles are being crafted to better express the strategic direction and execution responsibilities involved. Marketers have been somewhat jolted by the string of announcements about companies eliminating the role of the Chief Marketing Officer (CMO).

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CMO Planning Work Management Paid Search Agency 54

Adobe Experience Cloud Blog

JUNE 14, 2016

Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. Jennifer Betka, CMO of StubHub, candidly explained how hard it is to get people off the couch and has launched a new campaign to encourage people to “ grab their ticket out.” One of the key topics of discussion?

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Digital Transformation CMO Trends Marketing Automation Services 48

B2B Marketing Directions

SEPTEMBER 16, 2018

To plan effectively for 2019, marketing leaders need a solid understanding for the overall economic and competitive environment and the major trends impacting B2B marketing. The CMO Survey is a valuable resource for information regarding these important issues. Two-thirds of the respondents (66.0%) were affiliated with B2B companies.

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CMO Customer Surveys Trends Planning 40

Allocadia

NOVEMBER 25, 2020

At the Demand Gen Report’s Strategy & Planning Series, our CMO Julia Stead was joined by Bill Dembinski, VP Corporate Marketing at Equinix, and Lisa Horner, VP Marketing at Appfolio to discuss exclusive data insights into the massive changes marketing organizations made to budgets and strategy in 2020.

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Planning Spending Budget Management Marketing & Strategy 52

Kabbage

NOVEMBER 29, 2016

With the growth in solutions, channels, and data, marketers have increasingly become more analytical and strategic when implementing campaigns to drive revenue. In today’s blog I present the top five marketing trends for 2017, supported by key statistics from the report. Interested in other key marketing findings and trends for 2017?

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Trends Planning Top of Funnel Marketing Budget 183

Tomorrow People

NOVEMBER 30, 2018

Simon Cox offers his views on how the water industry can embrace new trends in content marketing. You can’t be a product today, you can’t just sell on technical features: it has to be about what trends are appearing on the market, and ultimately, what is driving the consumer. Streamline your social media channels.

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Trends Content Marketing Brand Identity Branding 220

Terminus

NOVEMBER 14, 2023

Forecasting and projections should be tied back to real results with historical trends. By fostering a transparent communication channel, marketing leaders can provide visibility into marketing spend, while finance can provide guidance on constraints and help prioritize initiatives.

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CMO Budget Programs Marketing Budget Allocation 29