KoMarketing Associates

SEPTEMBER 7, 2022

Growthbar recently released the results of its “State of Content Marketing and SEO in 2022” survey, and data suggested that 90% of marketers now consider SEO to be in their top three when it comes to marketing channels. Specifically, 91% of B2B marketers cited SEO as a top three digital marketing channel as well.

Advertising Channels 217

Advertising Channels SEO Digital Marketing Funnels Top of Funnel 217

KoMarketing Associates

SEPTEMBER 29, 2021

As B2B marketers analyze their fastest-growing channels, new research indicates that social media is blowing away the competition, offering them more ways to connect with customers than ever before. This is followed by website (67%), search/PPC (39%) and email (37%). Marketers to Continue Investment in Social Media.

Social Media 272

Social Media Advertising Channels Allocation Social Marketing 272

KoMarketing Associates

NOVEMBER 10, 2020

Merkle recently published its “Customer Engagement Report” for the third quarter of 2020, and statistics showed that according to 89% of marketers, martech is enabling more omni-channel experiences.

Advertising Channels 293

Advertising Channels Digital Transformation Statistics Custom Publishing 293

KoMarketing Associates

JUNE 8, 2021

That being said, Instagram was not at the top of the list of most effective social media channels for achieving business goals. Only 26% claimed that they were going to be increasing their investment in Twitter. Facebook ranked number one, with 78% of marketers saying it was the most effective.

Social Media 162

Social Media Marketing Report Advertising Channels Social Marketing 162

KoMarketing Associates

SEPTEMBER 17, 2020

Marketers continue to use multiple channels to reach out to their target audiences, and new research shows that email, social media marketing, and events are leading the way. Twenty-three percent use five channels, while 14% utilize between six and nine different channels.

Data Hygiene 169

Data Hygiene Marketing Report Advertising Channels InsideView 169

KoMarketing Associates

JULY 9, 2018

Marketers are constantly working to maintain relationships with customers, and new research suggests that they are using a wide array of channels, such as email, to reach out to them on a regular basis. Ninety-five percent stated that they utilize email to build existing customer relationships. The Growing Importance of Omnichannel Marketing.

Marketing Report 143

Marketing Report Advertising Channels Ad Building Work Management 143

KoMarketing Associates

MARCH 5, 2019

In this post, I’ll summarize best practices that you should always keep in mind when creating successful multi-channel B2B ad campaigns. Here are some suggestions: Suggested Advertising Platforms for Multi-Channel B2B Campaigns. You should always be analyzing how digital channels assist others. Define Your Audience.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

AUGUST 10, 2017

Channel marketing is still providing mixed results to marketers, but they remain committed to utilizing this strategy to achieve their objectives. According to the “State of Channel Marketing” report from IDG and 360insights, 49 percent of marketers believe that channel marketing does not provide the same impact as other marketing efforts.

Advertising Channels 120

Advertising Channels Advertising Agencies Demand Generation Marketing & Strategy 120

KoMarketing Associates

SEPTEMBER 25, 2017

The majority of marketers believe in utilizing a cross-channel and cross-device approach, but research shows they are finding it difficult to assess their efforts. However, 79 percent of marketing agencies say it is “tough” to assess how well they are performing across channels. Customers and Cross-Channel Marketing Experiences.

Advertising Channels 120

Advertising Channels Allocation Marketing & Strategy Marketing Strategy 120

KoMarketing Associates

NOVEMBER 6, 2019

As artificial intelligence (AI) continues to rise in importance among marketers, new research suggests that more are focusing on voice assistants as a marketing channel. This is compared to just 11.5% who only said “somewhat” and 11.5% who stated “not at all.”.

Marketing AI 121

Marketing AI Advertising Channels Forrester Marketing & Strategy 121

KoMarketing Associates

APRIL 16, 2019

Bizzabo recently published the “Bizzabo Event Marketing 2019: Benchmarks and Trends Report,” and statistics showed that the majority of marketers (41 percent) believe live events are the most critical marketing channel in achieving business outcomes. That being said, the data also indicated that companies are doubling down on live events.

Allocation 153

Allocation Advertising Channels Paid Search Agency Event Marketing 153

KoMarketing Associates

SEPTEMBER 25, 2018

Marketers often target a wide range of audiences with their content, and new research suggests that many of them struggle to identify their target audiences across various channels. percent of marketers said they are able to consistently recognize their audiences across channels. However, improvement in this area is a focus.

Advertising Channels 120

Advertising Channels Case Study Case Studies Paper 120

KoMarketing Associates

JULY 31, 2018

Marketers are still developing an ample amount of video content to reach their target audiences, according to new research, and they are using a multitude of social channels to distribute their work. In addition, 37 percent of marketers are turning to organic video channels, such as social channels, to promote their videos.

Distribution 121

Distribution Advertising Channels Video Marketing Organization 121

KoMarketing Associates

OCTOBER 19, 2017

As marketers look ahead to 2018, they are seeing more potential in areas such as cross-channel marketing, but they still face several obstacles in terms of achieving their goals. More than one-quarter of respondents stated that they see cross-channel marketing as their largest opportunity in the coming year.

Advertising Channels 120

Advertising Channels Planning Marketing & Strategy Paid Search Agency 120

KoMarketing Associates

JULY 20, 2017

Customers are defining which channel is important at different stages of their journey. About 58 percent say they turn to a company’s website when they want to engage, while 52 percent prefer email. Forty-six percent opt for a phone number to call, and 30 percent seek in-person engagement.

Marketing Report 120

Marketing Report Advertising Channels Forrester CMO 120

KoMarketing Associates

JUNE 28, 2023

Digital marketers are now using a wide range of channels to reach their target audience. However, new research indicates that they are finding it challenging to measure the return-on-investment (ROI) of channels, such as email, social media marketing , and search.

ROI 247

ROI Planning Social Media Acquisitions 247

KoMarketing Associates

FEBRUARY 16, 2022

Marketers’ challenge to demonstrate a return-on-investment (ROI) from social media continues, but new research suggests they still intend to increase their investment in this channel over the course of the year. Furthermore, 55% claimed that they boosted their investment in this channel during the COVID-19 pandemic.

Social Media 273

Social Media ROI Social Marketing Media 273

KoMarketing Associates

NOVEMBER 22, 2022

Specifically, they are adjusting their spending according to the ROI they see from specific channels. Kantar and Google recently partnered to conduct a survey to determine how marketers are budgeting for various channels to achieve their top objectives. Marketers Predict Budget Cuts Heading into 2023.

Marketing Report 225

Marketing Report Allocation Marketing Budget Creation Lead 225

KoMarketing Associates

MAY 26, 2021

In general, 85% of marketers say that they would still like to personalize content and create more individual experiences through digital channels, and AI could help with this. Personalizing Digital Marketing Channels. Nearly 33% have between five and six channels personalized, while 7% have eight or more personalized channels.

Marketing AI 287

Marketing AI Customer Surveys Digital Transformation Marketing & Strategy 287

KoMarketing Associates

MARCH 2, 2022

However, LinkedIn remains the go-to platform for B2B marketers, with 85% of respondents citing the site as their most used social media channel. Oktopost conducted “The 2021 State of B2B Social Media Marketing” report, and data indicated that social media (82%) had become the top growing marketing channel of the year.

Social Media 288

Social Media Social Marketing Peer-to-peer B2B Marketing 288

KoMarketing Associates

SEPTEMBER 28, 2022

The Growth of Social as a Marketing Channel. As influencer marketing continues to expand, previous research suggests that social media’s growth in importance as a channel may be related. Additionally, most marketers said it has been their most effective channel for acquiring new customers as of late.

Advertising Agencies 209

Advertising Agencies Custom Publishing Social Media Inbound Marketing 209

KoMarketing Associates

APRIL 6, 2022

“Providing customers with intuitive interfaces, warm transitions across channels, and speed, transparency and expertise have become major market differentiators,” wrote the authors of the report. This falls in line with data that suggests B2B customers now use an average of 10 distinct channels during their buying journey.

Marketing Report 255

Marketing Report Organization Personalization Demand Generation 255

KoMarketing Associates

MARCH 30, 2021

To date, most marketers (34%) claim that they have between three and four channels personalized for the sake of the customer experience. About 33% have between five and six channels personalized, while 7% have eight or more channels personalized. However, they are secondary to campaign and channel performance metrics.

Personalization 296

Personalization Enterprise Management Digital Transformation Custom Publishing 296

KoMarketing Associates

AUGUST 3, 2021

Although marketers have a wide array of channels to choose from, new research indicates that they are increasingly turning to social media to meet their primary objectives. In terms of the channels used in marketing, social media (~80%) leads above all other options among the respondents who were surveyed.

Social Media 296

Social Media Social Marketing Media Marketing Budget 296

KoMarketing Associates

AUGUST 10, 2021

B2B Marketers and Social Media Channels. Among the social channels being leveraged, previous research suggested that B2B marketers, in particular, were turning to Instagram more frequently. Nearly 48% say they are using it to develop creative content , and 32% claim to use it to analyze trends.

Social Media 287

Social Media Marketing Report Social Marketing Organization 287

KoMarketing Associates

OCTOBER 5, 2022

Vidyard conducted its “2022 Video in Business Benchmark Report,” and data indicated that social media marketing (63%) has become the top distribution channel for video content, followed by organization websites (63%). Marketing teams specifically ranked social media as their top channel for video distribution.

Marketing Report 247

Marketing Report Video Marketing Youtube Distribution 247

KoMarketing Associates

DECEMBER 14, 2022

Many marketers have begun using social media as a means to connect to customers and prospects, but new research indicates that not everyone is extremely confident in the return-on-investment (ROI) of this channel. ROI Remains a Top Concern for Executive-Level Marketers.

Social Media 240

Social Media ROI Social Marketing Media 240

KoMarketing Associates

MAY 5, 2021

Although marketers continue to leverage social media to connect with their customers and prospects, previous research indicates that they are still struggling to analyze this channel and determine how it is contributing to sales revenue. This was followed by content marketing (39%), display advertising (38%) and email marketing (33%).

Marketing Report 282

Marketing Report Email Marketing Banner Ads SMS 282

KoMarketing Associates

OCTOBER 20, 2020

Turning to Popular Marketing Channels for Success. While it’s true that the coronavirus outbreak has changed the way marketers do business, new research shows that they were already using multiple channels for their campaigns. About 23% turn to five channels, while 14% use between six and nine different channels.

Social Media 256

Social Media Tactics Customer Surveys Social Marketing 256

KoMarketing Associates

AUGUST 11, 2021

As marketers leverage social media channels to resonate with their target audiences, new research indicates that Instagram, in particular, will continue to lead their efforts. The majority of respondents (78%) said that Facebook is still their most effective social media channel in terms of achieving business goals.

Social Media 296

Social Media Youtube Statistics Marketing Report 296

KoMarketing Associates

MARCH 15, 2022

As marketers continue to use email to grow their customer base, previous research has suggested that it remains one of their most effective channels. Litmus conducted its “2021 State of Email Report,” and data indicated that email marketing is still marketers’ most effective channels.

Webinar Metrics 249

Webinar Metrics Allocation Top of Funnel Lead 249

KoMarketing Associates

SEPTEMBER 9, 2021

Now, new research suggests that it has also evolved into a critical channel to help them throughout the COVID-19 pandemic. in particular, social media (32%) has also been the top channel for demand generation over the last 12 months. This surpassed SEO (41%), as well as account-based marketing (37%). In the U.S.,

Social Media 207

Social Media Demand Social Marketing Media 207

KoMarketing Associates

JULY 21, 2020

As B2B marketers turn to social media to reach out to customers and prospects, new research suggests that Facebook still reigns supreme as a go-to channel. Although Facebook remains a top channel for marketers, previous research shows that organizations have been investing less in the news feed feature of the site as of late.

Social Media 293

Social Media Marketing Report Facebook Social Marketing 293

KoMarketing Associates

JANUARY 20, 2022

While social media has proven to be challenging for many, previous research suggests that B2B marketers, in particular, are seeing it grow in potential as a channel. This was followed by website (67%), search/PPC (39%), and email (37%).

Social Media 243

Social Media Creativity Social Marketing Media 243

KoMarketing Associates

MAY 5, 2021

Two-thirds (66%) of marketers operating in the B2B channel find it difficult to measure the performance of a content marketing strategy compared to only one-third (34%) who find it to be either moderately or extremely easy. Content marketing typically involves utilizing a wide range of channels across an overall marketing strategy.

B2B Marketing 279

B2B Marketing Planning Content Marketing B2B 279

KoMarketing Associates

NOVEMBER 4, 2020

Social media marketing (69%) has proven to be the most effective channel for performance marketing campaigns thus far. Previous research suggests that social media channels are beneficial to marketers looking to forge connections, new and old. Social Media Marketing and Its Primary Benefits.

Allocation 296

Allocation Marketing & Strategy Marketing Strategy Social Media 296

KoMarketing Associates

MAY 13, 2021

Previous data indicates that revenue is also difficult to attribute to this channel. DemandLab conducted its “Revenue Attribution Outlook Survey,” and the statistics showed that out of all top digital channels, social media marketing (44%) is the most challenging to analyze in terms of how it contributes to sales revenue.

Social Media 215

Social Media Social Marketing Media Mobile Advertising 215