B2B Is Not an Industry: Here’s Why
BOP Design
JANUARY 7, 2022
B2B marketing is unique because it typically involves multiple decision-makers, a longer sales cycle, and higher-priced products or services (compared to B2C). With your sales proposal itself, remember that this may be used by an internal champion to sell to the CEO, CFO, etc. What Makes B2B Different. Content Marketing.
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