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Seven Content Types to Focus on in Your 2023 Marketing Strategy

Webbiquity

As an example, this Skype vs. Slack comparison post by Pumble provides an in-depth, detailed analysis of the benefits and drawbacks of these two apps. Case Studies Image credit: Scott Graham on Unsplash The case study is the go-to content format when your goal is to demonstrate your expertise and authority.

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Why a B2B Brand Is Experimenting With Snapchat

Convince & Convert

Caitlin’s Twitter: @caitlinangeloff. DocuSign : blog , Instagram , Facebook , and Twitter. Case Study: How DocuSign’s Advocates Influenced More Than $3 Million in Sales Pipeline. If you could do a Skype call with any living person, who would it be? ” —@caitlinangeloff. MarketingProfs.

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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. “Gosh,” he says.

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Contagion, Social Media, and Why Things Catch On

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Four Your Information.

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Do You Know When to Create and When to Curate?

Convince & Convert

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. When Paul joined Omaha Steaks , they already had some of the social channels in place: an Omaha Steaks Facebook page , a scattered Twitter presence, a company blog called Steak Bytes that shared recipes and resources.

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How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. ” via H&R Block. Holy Social!

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The Best Job in Social Media

Convince & Convert

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. . ” See you next week!