Martech

OCTOBER 4, 2021

It’s the ABCD of marketing, but in the zero-party data age where an opt-in and an email address are merely a start — complemented by a host of granular self-reported preferences and psychographic data from all manner of sources — how do marketers unify, harmonize, and action it?

Psychographics 99

Psychographics Aggregators Privacy Eye-Tracking 99

Terminus

NOVEMBER 9, 2020

And, right on cue, it has finally arrived: Terminus Nation is extremely excited to announce that we’ve acquired GrowFlare, a innovative psychographic account profiling solution that puts an entirely new type of real-time data at marketers’ fingertips. To be honest, we end up getting that stuff too, only three to five years later.

Psychographics 58

Psychographics B2B Marketing Bombora B2B 58

SmartBug Media

JANUARY 21, 2019

By interviewing actual customers who have been attracted to and are evangelists of your product, you will learn not only demographic information but also psychographic information that, when paired with data you collect from actual product usage, will help you reach more of that target customer.

Paid Search Agency 73

Paid Search Agency Case Study Case Studies Product 73

Rev

MAY 3, 2023

They moved beyond demographics to psychographics to better predict what individual customers want to buy. Sales cycle length case study: Oracle Oracle recognized it needed a more scientific way to maximize its sales cycle. B2C companies have been riding this train for years now.

Ideal Customer Profiles 78

Ideal Customer Profiles Lead Ranking Top of Funnel Demand Generation 78

SendX

JULY 30, 2021

You can share a testimonial from a customer, craft an email around a case study, or even write about a fictional scenario that highlights a product benefit. Instead, users will have to click a ‘read on’ button to visit a landing page and know how the story ends. There are different types of stories you can tell with this technique.

Email Marketing 209

Email Marketing SEO Work Management Marketing Management 209

ClearVoice

APRIL 23, 2020

If your client has taken the time to investigate the psychographics of your target audience, allow these personalized insights to further inform your writing to connect with readers’ attitudes, values, lifestyle and interests, not just demographic stats. Case studies. Example 1: Woobox case study.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Crimson Marketing

NOVEMBER 17, 2014

Details of this discussion include: Next Generation Marketing: Pernille introduces the concept of 3 rd generation social marketing intelligence, showing how marketers can target on a micro scale the psychographics of consumers, “expand the universe from a very detailed profile in social and go spot others that feel the same way.”.

CMO 100

CMO Social Media Social Marketing Psychographics 100

SendX

JULY 29, 2021

You can share a testimonial from a customer, craft an email around a case study, or even write about a fictional scenario that highlights a product benefit. You should start by conducting an analysis of your target audience and creating different segments based on demographics, location, or relevant psychographic categories.

Email Marketing 197

Email Marketing SEO Work Management Marketing Management 197

Salesforce Marketing Cloud

APRIL 4, 2024

It can also help you segment your audience in several ways, including demographic, psychographic, product/service usage, purchase habits, and overall satisfaction. Psychographics: Explore the attitudes and behaviors of your customers. Example: “How do you use our product or service?” Example: “Where are you located?”

Customer Satisfaction 52

Customer Satisfaction Customer Surveys Work Management Marketing Management 52

The ABM Agency

MAY 16, 2023

By creating detailed psychographic profiles of each decision maker, marketers can gather information on personal preferences, communication styles, work habits, and purchasing motivations to customize outreach efforts and tailor messaging to specific needs. What does an ABM campaign look like?

Account Based Marketing 52

Account Based Marketing Lead Ranking Examples Ideal Customer Profiles 52

Sprout Social

FEBRUARY 1, 2024

Sentiment analysis and trend forecasting from social listening unlocks the potential to not only meet these needs but to anticipate them by helping you: Understand consumer preferences : Granular insights into customer behavior patterns and psychographics reveal customer preferences.

Social Media 105

Social Media Ideal Customer Profiles Media Customer Satisfaction 105

Binary Demand

MAY 2, 2023

B2B companies should concentrate on their leads’ firmographic, psychographic, and behavioral data to optimize their approach. You can create blog posts, whitepapers, case studies, and other types of content that address your target customer’s pain points and challenges.

Sales Qualified Leads 59

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Top of Funnel 59

Televerde

JANUARY 11, 2018

Market segmentation typically includes geographic, demographic, psychographic, and behavioral data you can use to measure the purchasing power and profitability of different segments, as well as their accessibility through different communication channels. Read the healthcare case study now. within a few months.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Marketing & Strategy Multi-Channel 81

Unbound B2B

JANUARY 10, 2023

Reading reviews and case studies is the best way to find the best outsourcing lead generation partner for your company. Read case studies Once you have made the list of potential lead generation companies, the next step is to read all their case studies.

Cost per Lead 52

Cost per Lead Lead Generation Sales Qualified Leads Lead Ranking 52

Valasys

JANUARY 17, 2020

The realm of personalization extends to delivering the prospects with highly-tailored pieces of content based on their demographic, firmographic, psychographic, techno-graphic and ‘fit-data’ as well as based on their intent-data obtained from the website analytics as well as from the third-party sources.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Televerde

DECEMBER 19, 2017

Market segmentation typically includes geographic, demographic, psychographic, and behavioral data you can use to measure the purchasing power and profitability of different segments, as well as their accessibility through different communication channels. Read the healthcare case study now. within a few months.

Lead Ranking 49

Lead Ranking Marketing Qualified Leads Multi-Channel Psychographics 49

Hubspot

JUNE 13, 2018

The audience persona section, for example, has case studies of real potential audience personas like "Blogger Brian". Create highly detailed buyer personas using psychographics instead of traditional demographics. Develop a promotional workflow. Contently’s Content Plan. Identify your most effective marketing channels.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

BenchmarkONE

FEBRUARY 16, 2022

With the demographic and psychographic details, it should be easy to build a specific customer profile and identify the market segment they perfectly fit into. . What made them buy your products? . What other products do they purchase? . How often do they purchase? How do they consume information online? Research Competitors.

Small Business Marketing 67

Small Business Marketing Paid Search Agency Work Management Planning 67

Digilant

FEBRUARY 11, 2021

That’s not to say you have to know every last detail of your audience (digital advertising partners can help you more clearly define the psychographics, demographic, etc.). Check out the case study here. . However, the key to successful campaigns is a defined target audience. Are you targeting business professionals?

Paid Content 52

Paid Content Advertising Agencies Paid Search Agency Campaigns 52

Content Standard

OCTOBER 15, 2016

Dig into Psychographics. Marketers should use this psychographic data to create content with a high potential for engagement. You can pull up your psychographics data and riff on popular topics of conversation to create Tweets that resonate (and consequently drive interaction). Here’s what you need to know.

Twitter 40

Twitter Psychographics Planning Viral Marketing 40

The Lead Agency

APRIL 14, 2024

This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more. Demographic and psychographic data: Age, gender, interests, and lifestyle data that helps you to segment your audience, allowing for more targeted and relevant marketing campaigns.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Valasys

AUGUST 19, 2019

Furthermore, the personas are also segmented based on their demographics, technographics, firmographic, psychographic, ‘fit-data’ as well as the methodologies opted by them for researching about their buying preferences and based on their past buying habits. Assimilating Case Studies into the Content Strategies: .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

DECEMBER 16, 2019

Audiences can be targeted based on their demographic, firmographic, technographic & psychographic insights as well on the basis of their past buying-behaviors & research habits. Audiences targeting comprises of two stages which are prospecting & remarketing.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Seismic

SEPTEMBER 8, 2019

demographics, psychographics, geographics, firmographics, etc), the context of their pain points, and how this information can help to tailor the purchase process. Depending on their stage, this value could be in the form of content such as research reports, product information and data sheets, case studies, or even ROI calculators.

Sales Management 45

Sales Management B2B Sales Top of Funnel Work Management 45

SalesIntel

AUGUST 11, 2021

After Demographics, Firmographics, and Psychographics, Technographics is the next step in market research development. Here’s an example: Suppose Mr.Smith (your lead) has downloaded a case study from your website. You have tagged him as a TOFU (Top of Funnel) lead and started nurturing him through the funnel.

Top of Funnel 52

Top of Funnel B2B Sales Data Hygiene B2B Marketing 52

Valasys

SEPTEMBER 10, 2019

For what niche it has been designed specifically for – the demographics, firmographics, technographics & the psychographic aspects intact. Visual storytelling, when combined with case studies, lays a strong foundation for Word of Mouth Marketing. Case studies can be published in numerous formats including videos & texts.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Everything Technology Marketing

APRIL 8, 2010

Also make sure you segment your target markets according to demographics, psychographics, and business environment to identify the segments that are the best fit for your company's offering; segments that have the most to gain by becoming your customers. What business problems do they face?

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

Vidyard

SEPTEMBER 17, 2013

According to a recent study from the Content Marketing Institute , webinars were rated as the third most effective tactic by B2B respondents, after in-person events and case studies. For marketers, they are a lower cost option than in-person events, but signal strong interest from prospects who attend. .”

Webinar Metrics 51

Webinar Metrics Sales Management ROI Top of Funnel 51

Valasys

MARCH 5, 2020

Intent data combines the demographic, firmographic, psychographic, technographic as well as the past browsing histories, cookie-data and the purchase histories of the existing customers as well as the prospects to deduce the most appropriate reason for them to research.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

B2B Marketing Insights - WE

APRIL 24, 2018

Qualitative (psychographic) information, like hobbies & priorities, fears & challenges, and organizational goals, is equally important. 4: Strategic planning case study. It’s useful to then organize and itemize all of the information in a spreadsheet. Be sure to include things like age, income, job title, and location.

Planning 40

Planning Marketing Analytics Tools Buyer Personas Lead Ranking 40

ClearVoice

JANUARY 31, 2019

In this area, I’ve seen the gamut of explanations, ranging short and sweet (I.e., “People who are health/fitness conscious, runners, athletes”) to in-depth and thoroughly researched segmentation studies that breakdown the psychographics of who you’re trying to appeal to. Likes, shares and comments? .

Creativity 64

Creativity RFP Work Management Paid Search Agency 64

Hubspot

FEBRUARY 17, 2016

What are the psychographic characteristics of your most engaged audiences? This collection of case studies , which break down the different ways that audiences are using inbound to build segmentation strategies and improve upon their lists.

Marketing Automation Services 28

Marketing Automation Services Tips Funnel Advertising Psychographics 28

Hubspot

APRIL 13, 2021

Psychographic information : This includes attributes related to personality traits, interests, attitudes or beliefs, and lifestyle. E-books, blog posts, or case studies? Collect psychographic data using Google Trends or influencers in the industry. Or podcast? Determining the format will help you best serve your audience.

Paid Content 91

Paid Content Ideal Customer Profiles Profiling Examples 91

Navigate the Channel

AUGUST 18, 2023

Demographics are a good place to start, but awareness, loyalty, education and revenue come from understanding customer and prospect psychographics. Research, demographics, psychographics, categorization. Psychographic or behavioral information. What role do psychographics play in buyer personas?

Top of Funnel 65

Top of Funnel Buyer Personas Psychographics Content Marketing 65

Launch Marketing

AUGUST 9, 2023

This includes the firmographic, demographic, psychographic and behavior data points. Product/Service/Solution-Focused Content: This includes case studies, product datasheets and product training. These elements help in crafting an effective B2B marketing strategy and developing messaging.

Webinar Metrics 117

Webinar Metrics Paid Search Agency B2B Thought Leadership Companies 117

Launch Marketing

MAY 3, 2023

When buyers are in the decision stage, a product demo or case study can serve as ideal content pieces. Establish Lead Definitions All B2B organizations are different when it comes to defining what a lead is.

Demand Generation 112

Demand Generation Lead Ranking Marketing Qualified Leads Demand 112

Marketing Insider Group

MAY 26, 2021

Psychographics. Case studies. Your secondary audience may require more convincing before making a purchase, but they’re still within reach. You can fill out your buyer persona profiles with the following information: Demographics. Pain points. Challenges. Motivators. Most-used digital channels. Preferred content types.

Budget Programs 305

Budget Programs Paid Content Planning Startups 305