Martech

FEBRUARY 23, 2024

In the digital age, personalizing the user experience remains a paramount goal for marketers. What strategies can increase the likelihood of form fills? Can we truly personalize without upfront identification? Below we outline diverse tagging strategies that elevate digital marketing efforts: Persona tagging.

Digital Asset Management 97

Digital Asset Management Personalization Enterprise Management Tagging 97

Webbiquity

NOVEMBER 28, 2023

As you delve deeper, you’ll uncover the challenges, the strategies, and the nuances that can transform your B2B interactions. Quick service might get you your food promptly, but it’s the ambiance, the attentive waiter, and the personalized touches that make you return. What is B2B Sales Experience?

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Why Case Studies? Use Case Studies to Seal the Deal. A strong case study can be the tipping point.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

Trade Press Services Newsletter

OCTOBER 6, 2022

Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Here are six key marketing essentials to consider incorporating into your 2023 marketing communications strategy. Email Marketing Will email marketing still be relevant in 2023?

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Zoominfo

MARCH 4, 2021

And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. Let’s take a look at why SMBs need a lead generation strategy and how to build one for consistent business growth. 11 Steps to Build an SMB Lead Generation Strategy.

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 246

Zoominfo

OCTOBER 21, 2018

In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies ( source ). 43% of that demographic researches services or products for their business through online videos ( source ). Keep it short and sweet, and don’t be afraid to let your personality show!

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157

Heinz Marketing

JUNE 20, 2023

The strategies that were effective yesterday may no longer yield results. 4 Customer-Led Strategies for Success Here are a few customer-led growth strategies you can try in your organization to build loyalty, drive sales, and navigate choppy waters: 1. This may include blog posts, whitepapers, case studies, webinars, etc.

Webinar Metrics 109

Webinar Metrics Marketing & Strategy B2B Thought Leadership Word of Mouth 109

PathFactory

DECEMBER 8, 2022

As one of the largest product and data training providers in the world, Pragmatic Institute has spent the past two decades creating thousands of in-depth articles, webinars, podcasts, and tools to establish their thought leadership and credibility. They wanted to shift from broadcasting to personalized recommendations.

Case Study 52

Case Study Case Studies Studies Marketing Websites 52

Marketing Insider Group

MARCH 18, 2021

This is a massive, missed opportunity to generate leads, create interest around products, and establish a presence that resonates with their audience over time. Social media strategies have become key to meeting critical marketing goals for many businesses, and the ones that work well start with deep consideration.

Social Media 358

Social Media Work Management Webinar Metrics Social Marketing 358

Act-On

FEBRUARY 16, 2024

We’ve shared our favorite five lead nurturing examples and strategies. Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? She accounted for how each person entered our database.

Lead Nurturing 194

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 194

Trade Press Services Newsletter

APRIL 4, 2024

Defining a clear objective shapes your strategy and ensures you get the most value out of the experience. To captivate and engage the audience, focus on storytelling. Discuss your personal and professional journey, the challenges you’ve overcome, and the successes you’ve experienced.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Optinmonster

AUGUST 30, 2021

Are you looking for the best eCommerce personalization examples you can use to boost sales with YOUR store? Personalizing the user experience (UX) is a great way to engage your customers and drive more revenue. But, like most things in life, eCommerce personalization takes time and energy. What Is Ecommerce Personalization?

eCommerce 105

eCommerce Personalization Examples Webinar Metrics 105

Rev

JULY 8, 2019

With tutorials spanning from makeup-how-tos to quick and efficient oil changes, it’s easy to see how a person can learn at home with the extensive catalog of teaching videos that exist in the YouTube universe. Within this over-saturated world of potential teachers, appears the elusive learning-based ninja – the Webinar.

Webinar Metrics 113

Webinar Metrics B2B Marketing Practices B2B 113

Tiecas

MARCH 21, 2024

My personal thoughts and experiences as an industrial marketer and consultant. Build Trust with Proof: Testimonials, case studies, and even unfiltered, engineering-focused FAQs demonstrate your expertise and track record. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Types of B2B Lead Generation Strategies. What does a “good lead” look like anyway? What is Lead Generation?

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. Depending on your stage and business model, you will need different tools and strategies to grow your company without breaking the marketing bank.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Heinz Marketing

AUGUST 17, 2023

Use case studies to showcase real-world examples of how your solutions have helped clients overcome similar challenges. Leverage Events and Webinars: Virtual and IRL Research and select relevant industry events, conferences, or webinars to participate in.

Webinar Metrics 96

Webinar Metrics B2B Marketing Marketing Strategy Marketing & Strategy 96

FunnelEnvy

MARCH 18, 2024

In this post, we cover the basics and then move on to the advanced insight strategies for B2B buyer personas that are now possible with AI. Humans have used personified archetypes to describe personality types for thousands of years. Personalize the Buyer’s Journey Think of your buyer’s journey as a guided tour.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. Just as a ship relies on its compass to assess direction and progress, a marketer relies on metrics and indicators to understand how well their content is steering their ABM campaigns.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. Just as a ship relies on its compass to assess direction and progress, a marketer relies on metrics and indicators to understand how well their content is steering their ABM campaigns.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Zoominfo

AUGUST 5, 2021

The Elements of a Winning Sales Enablement Strategy for 2021. Making such an involved process work starts with strategy. Make sure your reps have access to your full array of customer testimonials, social proof articles, and case studies. It’s about helping your sales organization do what they do best.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. However, Emil didn’t stop there.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024. An ICP is essentially a blueprint of your ideal customer company.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

NuSpark Consulting

JANUARY 15, 2016

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

Heinz Marketing

MAY 17, 2023

The answer lies in personalization. Personalization has become a critical component of B2B marketing strategies. Today’s buyers expect personalized experiences, and B2B revenue teams must deliver relevant content that addresses their specific needs and interests. So, how do you win in this crowded arena?

Analytics 52

Analytics Personalization Automation Case Studies 52

Only B2B

FEBRUARY 21, 2024

We’re entering a new era where personalization reigns supreme and the key to unlocking its potential lies in a powerful tool: intent data Think of B2B intent data as the secret sauce that unlocks a deeper understanding of your prospects. This empowers you to craft personalized experiences that feel like they were made just for them.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

The Point

APRIL 22, 2020

A well-written abstract can make any content asset sound good, but whether the person who downloads that asset ultimately engages with sales has more to do with how much the content delivers genuine information of value, information that positions your brand as a trusted resource. You can always swap out content if needed.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

Convince & Convert

MAY 12, 2016

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. Coach your speakers to connect with and inspire your audience.

Webinar Metrics 101

Webinar Metrics Tips Marketing Automation Services Thought Leadership 101

Online Marketing Institute

AUGUST 17, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? -The

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Convince & Convert

APRIL 25, 2016

Following up on last week’s post covering my most important lessons for attracting your webinar audience , let’s now pivot and focus on how to keep them engaged once they show up live as an attendee at your webinar. Next week, my final post will cover how to convert your audiences to become your customers.

Webinar Metrics 96

Webinar Metrics Case Studies Case Study Tips 96

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. The key to a sound content marketing strategy is mapping messaging to a sales funnel. What Is Lead Generation?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Porch Group Media

FEBRUARY 2, 2022

With online shopping and home delivery more popular than ever, it’s important for brands to refine their email marketing strategies. In this webinar, the V12 team will help you kickstart your 2022 email strategies by sharing best practices, key learnings, and trends you should be aware of to optimize your email performance.

Webinar Metrics 52

Webinar Metrics Email Marketing Demand Privacy Protection 52

Heinz Marketing

MARCH 12, 2019

We’re now four weeks into the Road to Webinar Success! After having covered Panel Webinars , Webinar Operations , and Internal Alignment , it’s time we shift our focus to using webinars to build an ABM program. Why should you use webinars to build your ABM program?

Webinar Metrics 57

Webinar Metrics Account Based Marketing ABM Ad Building 57

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. Content produced and distributed by your business’s marketing team and partners should be available on any channel where your customers are conducting research.

Marketing AI 128

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 128

Sprout Social

SEPTEMBER 14, 2023

Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. Investing in your current audience leads to building trust with them, as well as prospective customers. Investing in a customer marketing strategy doesn’t mean you’re taking away from building brand awareness.

Marketing & Strategy 124

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 124

DealSignal

FEBRUARY 23, 2023

In fact, according to the Data & Marketing Association , email marketing B2B lead generation has an average ROI of $42 for every $1 spent. 10 Email Marketing B2B Lead Generation Strategies In this blog post, we will share 10 strategies to help you use email marketing to generate high-quality B2B leads.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98