PureB2B

MAY 30, 2022

Downloads (whitepapers, case studies, eBooks). In its simplest form, intent data tells you when a lead is actively researching online before making a purchase decision. How many times have you been served an ad on Facebook, Google or LinkedIn that manages to reach you at exactly the right time? Enhanced ad campaigns.

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

Outgrow

DECEMBER 3, 2019

Outgrow Interactive Content Case Study: How Outgrow Helped Conversion Formula Increase Client Conversion Rates. This blog is an interactive content case study about how Outgrow helped Conversion Formula increase their client conversion rates by 11%. Read this interactive case study to find out why Outgrow saved the day.

Outgrow 66

Outgrow Case Study Case Studies Conversion Rate 66

SugarCRM

DECEMBER 11, 2013

Lead Capture. Internet Lead Capture. Lead Routing. Case Studies. Marketing Platform Lead To Revenue Management. Lead Capture. Lead Scoring. Email Marketing. Drip Marketing. Nurture Marketing. Email Designer. Email Personalization. Testing Deliverability. Microsites.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

NuSpark Consulting

JULY 15, 2011

Increased leads. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. white papers, case studies, website copy, videos, podcasts, blogs). Increase sales.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Increased leads. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. white papers, case studies, website copy, videos, podcasts, blogs). Increase sales.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Vidyard

JULY 27, 2022

Post an “About Me” Video to LinkedIn 7.2 Create Mini “Case Study” Videos About Past Work 7.4 First Touch: Personalized First-Touch Intro (from Impact) Email Template Hey Teri, I noticed on your LinkedIn profile that your organization would like to start using more video content. Video Resume Recording Tips 5.1

Template 73

Template Video Marketing Work Management FAQ 73

Webbiquity

MARCH 17, 2023

To drive organic traffic to your website, focus on creating well-researched SEO content and sharing relatable case studies that benefit your customers. Earn the interest of your B2B sales leads with business insights on trends, challenges in the field, and actionable guidance. Use the rule of “three Cs.”

Tactics 308

Tactics Sales Qualified Leads Generation Lead Scoring 308

ClickZ

JANUARY 12, 2021

30-second summary: Technology is making it easier for brands to generate leads with sophisticated tools. 80% of marketers saw their leads increasing due to marketing automation. Lead capture forms, remarketing, and SEO-focused content are effective strategies for driving technology leads.

Paid Content 134

Paid Content Lead Ranking Sales Qualified Leads Lead Scoring 134

Optinmonster

FEBRUARY 27, 2024

Constant Contact also lets you create lead capture forms and popups that you can embed in your landing pages. Beacon offers 3 products to help you acquire more customers: Lead Magnet Creator to create ebooks, checklists, or workbooks without hiring an expensive designer. Pricing Constant Contact’s pricing starts at $12/month.

Marketing Automation Services 85

Marketing Automation Services Budget Programs Tools Work Management 85

Lead Liaison

DECEMBER 13, 2022

Offer something they find value in, like a case study, video, or blog article that speaks to their interests and needs. A quick question came up during this session: 1: How does GDPR privacy law affect outreach to leads imported from LinkedIn Sales Navigator? Try to romance it some. Earn the right to approach them.

Lead Liaison 86

Lead Liaison Ideal Customer Profiles Lead Capture Marketing Automation Services 86

Hubspot

FEBRUARY 7, 2012

Customer Case Studies: Just like product-centric content, customer case studies are likely something you want to make it very easy for visitors to access. Making a visitor or lead fill out a form is unnecessary. Fact Sheets: Simply put, fact sheets and other company-focused content is not lead generation material.

Work Management 28

Work Management Marketing Management Top of Funnel Buyer Personas 28

Vidyard

DECEMBER 19, 2016

LinkedIn educational videos, as well as those that grab audiences on Snapchat are also part of this video type. Jeremy talked about how useful thought leadership can be to capture interest. Ask yourself, is your biggest problem or best opportunity lead capture? So what do you focus on? Brand awareness? Conversion?

Top of Funnel 50

Top of Funnel Video Marketing Demand Generation Agencies Digital Marketing Funnels 50

SnapApp

MAY 29, 2018

The last step is a lead capture form, which sends personal information to the CRM along with a ton of information that helps qualify or disqualify them. Qualifying every lead by hand is wasteful, and that waste compounds if the quality of MQLs drops.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

LeadSquared

MAY 20, 2015

b) You can even create video testimonials during the exam seasons, or for your lead capture landing pages. I will take an example from Google’s case study itself. LinkedIn would work well for B2B companies. Many higher education courses, like Executive MBA businesses would also find success on LinkedIn.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

SnapApp

APRIL 4, 2018

The above should be sliced by lead segmentations, including job title/personas, industry, etc., Awareness stage webinar vs Consideration case study). Social Media Engagement (Specifically LinkedIn): Reach (Views), Shares, Likes, Followers / Connections, Referral Traffic (Google Analytics). - Christine B. Whittemore.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Single Grain

APRIL 1, 2020

If there are none geared towards lead generation, you should definitely add better ones to maximize conversions. In case you’re lacking design ideas, I highly recommend checking out this post that has a great collection of lead-capturing forms: Step 2. Use lead-capturing forms that are integrated in their blog posts.

Lead Generation 126

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 126

Hubspot

DECEMBER 16, 2011

For example, if a lead has visited your product or case study pages, this is a good indication that the lead might be closer to a sale and thus ready to be nurtured with content and information that is more product-focused. What kind of information can you gather from their interactions on these sites?

Lead Nurturing 28

Lead Nurturing CTR Enterprise Management Sales Qualified Leads 28

Salesforce Marketing Cloud

MARCH 15, 2024

For example, if my business offers project management software, it would be a good idea to create a series of videos about project planning tips or case studies showcasing some of my successful timeline implementations. Keep lead capture forms concise. Track these metrics: conversion rates, CPL, lead quality, and ROI.

Lead Generation 115

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 115

Optinmonster

APRIL 22, 2024

YouTube Facebook X.com (formerly Twitter) LinkedIn Pinterest Instagram Just to be clear, you don’t need to use all of these. Just pick the channels where you know your potential leads frequent. The more specific you are about the benefit of your lead magnet, the better it converts.

Paid Content 95

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 95

Only B2B

FEBRUARY 1, 2023

A lead is a potential customer who has shown interest in what your business has to offer. High quality leads can have subscribed to your blog or newsletter, downloaded a white paper or ebook, or filled out a lead capture form on your website.

Lead Generation 117

Lead Generation Paid Content Inbound Marketing Lead Scoring 117

PureB2B

MARCH 11, 2022

They may have read some of the content on your website or even shared an email address in order to download a white paper, eBook or case study. Your job is to reach out as soon as possible to satisfy their curiosity, which increases the likelihood that they’ll convert to the next step and become sales qualified leads (SQLs).

Marketing Qualified Leads 68

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 68

PureB2B

MARCH 11, 2022

They may have read some of the content on your website or even shared an email address in order to download a white paper, eBook or case study. Your job is to reach out as soon as possible to satisfy their curiosity, which increases the likelihood that they’ll convert to the next step and become sales qualified leads (SQLs).

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

SalesIntel

JUNE 6, 2023

Plus, it can be very effective: LinkedIn InMails, for instance, have a 20% average response rate, whereas email only has a 3% response rate. But again, social media leads can take a lot of work to track, especially if you use multiple platforms. I recommend creating custom lead generation forms that feed lead data into Salesforce.

Lead Generation 52

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 52

SnapApp

MARCH 21, 2018

Case studies and customer success stories work well in this stage. . . This ad helps tie LinkedIn’s services to a common problem B2B marketing departments have: generating more leads. The copy tells the visitor LinkedIn is responsible for 80% of B2B leads, making it a clear choice. . It’s time to buy!

Top of Funnel 105

Top of Funnel Marketing Funnels Marketing Attribution Work Management 105

Unbounce

JUNE 29, 2021

The lead capture page. The most common use of a landing page is to capture information about your leads. A lead is someone who is already consuming your content and could potentially become a customer. An effective lead capture page requires a list of elements we refer to as “the six-point punch.”.

Landing Pages 143

Landing Pages Paid Content Top of Funnel Marketing & Strategy 143

Single Grain

OCTOBER 28, 2019

13 Conversion Rate Optimization Case Studies. Ever wondered how long it takes for a visitor to become a verified lead? Recurring costs involved in lead capture, such as the monthly subscription fee for email marketing software. Here are the channel metrics that matter: 8) Lead Generation Rate by Channel.

Paid Content 111

Paid Content Lead Generation Lead Ranking Marketing Qualified Leads 111

KoMarketing Associates

MARCH 29, 2016

based slide hosting service owned by LinkedIn. Organizations and individuals can upload presentations, infographics, documents, and videos; slide decks can then be viewed on the site itself, on hand-held devices, or embedded on other sites (to, for example, boost an existing LinkedIn profile). Lead Generation. Social Shares.

SEO 84

SEO Lead Scoring Lead Ranking Marketing Automation Services 84

Valasys

DECEMBER 20, 2019

The typical email campaigns fueled by addresses gathered from lead capture forms generated click rates of 2 – 3%. After having registered, the partners gained access to case studies, white papers as well as an array of sales tools. HubSpot commercial called “What is HubSpot?”.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

ClearVoice

APRIL 6, 2022

While some sites suggest that you can DIY content syndication through sites such as Medium or LinkedIn, the content you republish there is still associated with your brand identity. For B2B brands, thought leadership and case studies often outperform other kinds of content. It’s all about the leads. Click To Tweet.

Relevance 52

Relevance Top of Funnel Cost per Lead CPL 52

Single Grain

MAY 18, 2022

Report and optimize: Lead generation agencies focus on improving your lead capturing opportunities over time. For evidence that your agency understands your particular space, look into the case studies and testimonials they provide from other clients. Content Creation Expertise. 1) Single Grain.

Lead Gen 52

Lead Gen Paid Search Agency Paid Social Agency Advertising Agencies 52

Convert

FEBRUARY 22, 2022

Say you have a lead capture page and the layout you use works well for one page. Rather than just implementing winning designs for one client, they ran a case study to see if you can predict winning tests based on previous campaigns across multiple websites. David Mannheim. Let’s give you another example.

A/B testing 64

A/B testing Budget Programs Paid Search Agency Work Management 64

Hubspot

SEPTEMBER 26, 2013

A conversion path is a series of website-based events that facilitate lead capture. In its most basic form, a conversion path will consist of a call-to-action (typically a button that describes an offer) that leads to a landing page with a lead capture form, which redirects to a thank you page where a content offer resides.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Binary Demand

MARCH 19, 2024

To leverage educational content effectively, create valuable resources such as blog posts, ebooks, infographics, case studies, or how-to tutorials. Moreover, they function as lead magnets, facilitating lead capture effortlessly. How can you implement this tactic? How can you implement this tactic?

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Demand Examples 98

Hubspot

OCTOBER 17, 2018

From a forum of growth-related posts to a section on growth case studies, this destination is one of the most comprehensive growth hacking resources available online. Neil Patel is a leading growth hacker and his blog provides a plethora of resources for growth hackers. Neil Patel ( NeilPatel.com and Quick Sprout ).

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Golden Spiral

OCTOBER 17, 2022

We recommend focusing social content development specifically on LinkedIn and Twitter to reach target audiences in the HealthTech space, and tailoring content to each platform’s style and audience. Golden Spiral creates rich content including infographics , case studies , white papers , and more. Sponsored LinkedIn Updated.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 62

Adobe Experience Cloud Blog

JANUARY 3, 2018

Tap into relevant LinkedIn groups to understand what your target audience talks about most of the time. A how-to video that provides clear instructions on how to overcome challenges can be particularly efficient at converting leads. Testimonial & Case Study Videos.

B2B Marketing 134

B2B Marketing Video Marketing Lead Scoring Lead Ranking 134

Hubspot

NOVEMBER 12, 2014

The "events" on a company''s website that help companies capture leads. In its most basic form, it''ll consist of a call-to-action (typically a button that describes an offer) that leads to a landing page with a lead capture form, which redirects to a thank-you page where a content offer resides.

Top of Funnel 28

Top of Funnel Paid Content Work Management Marketing Management 28