Webbiquity

MARCH 28, 2023

You want these pieces to continually bring in qualified traffic, which is why you should target topics that are perpetually on the minds of your top-of-the-funnel audience. It can become a valuable part of your social media and email campaigns. Coschedule features some great case studies.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Hubspot

JUNE 4, 2019

Yes, marketers, we’re talking about landing pages. Whether you’re a blogger, social media marketer, or paid marketer -- you have a healthy relationship with the landing page. Sometimes, you might go through rough patches where you wonder why landing pages exist. Squeeze Page. Splash Page.

Landing Pages 101

Landing Pages Top of Funnel Campaigns Work Management 101

FunnelEnvy

DECEMBER 26, 2023

The critical thing to remember is that it’s not just about driving traffic to your website; it’s about converting that traffic into meaningful leads. Not knowing who you are trying to reach with your content marketing, social media, and other efforts can lead to inefficiencies and wasted resources. And that’s not all.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Convert

NOVEMBER 2, 2022

Social media platforms like Instagram and TikTok have widely popularized vertical video and have made most users accustomed to scrolling through feeds and taking action on items/videos that catch their eye. Take a look at this case study to see how an antiperspirant DTC brand increased their purchase rate by 18% using Viddy Stories.

Case Studies 59

Case Studies Case Study Video Marketing Studies 59

Marketing Insider Group

FEBRUARY 10, 2021

For example, if you’re a content marketing agency, you could list things like driving traffic to websites, SEO, and capturing leads. Use your value proposition and real customer experiences to develop case studies. Social Media and Ads. Landing pages. What value does your product/service bring customers?

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

SmartBug Media

MARCH 24, 2022

The visitor clicks the call to action and is redirected to your landing page, which contains information about your offer. The now-lead is redirected to a thank-you page with a secondary offer to nurture them through the next stage in their journey. Utilizing paid media to drive traffic directly to your landing pages.

Conversion 98

Conversion Landing Pages Top of Funnel Ad Building 98

Circle Studio

AUGUST 23, 2018

One of the key metrics to measuring the impact of your firm’s website is traffic. Building a powerful growth-focused website is a top-priority for B2B marketing and business development, and driving website traffic is a vital component of the process. Here are four fundamental ways to start driving more traffic to your firm’s website.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

Marketing Insider Group

AUGUST 15, 2023

Updating and republishing outdated blog posts with new information and images can increase organic traffic by as much as 106%. A recent study shows that companies publishing at least 4 blog posts per week saw 3.5 times the traffic compared to companies publishing only once per week. Authority and trust. Add new information.

SEO 233

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 233

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Because they all want the same thing: Search traffic that leads to website conversions, which leads to money. 2017 - Sept.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Envy

JULY 31, 2017

As the ecosystem grew, so did Aqua’s organic traffic. Step 3: Content and social media strategy. Establishing a social presence by: Continuous analysis of ecosystem content and social media activities. Creating a killer 3 month content & social media plan and executing to perfection. quarterly growth of 63%.

Lead Ranking 85

Lead Ranking Marketing Qualified Leads MQL Case Study 85

KoMarketing Associates

DECEMBER 8, 2021

Organic search traffic. Organic search traffic refers to traffic that comes to your site from a search engine, not from paid ads. Organic search traffic can be tracked in search engine analytics platforms, such as Google Analytics, Bing, or Yahoo. Direct traffic. To view it in GA, look under Acquisitions.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Marketing Insider Group

DECEMBER 20, 2022

SEO-driven content on your website could help drive organic traffic and leads to you today! Another part of your plan that shouldn’t take more than a few weeks of dedication is to clean and update your website, testimonials and reviews, and social media. Social media. What does lead generation look like today?

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Scoop.it

OCTOBER 5, 2023

These days, setting up a landing page and pop-up and driving some traffic to your website is no longer enough to get the best quality leads. By creating a well-thought-out social media strategy and engaging with your target accounts on social media platforms, you can increase your visibility and build brand awareness fast.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Optinmonster

JANUARY 29, 2024

Get more traffic and conversions with our Ultimate Guide to Content Marketing in 2020. Here’s a table of contents in case you want to skip to a specific section of this guide: What Is Content Marketing ROI? For instance, if a business is focused on increasing website traffic, organic search traffic is a key metric to monitor.

Paid Content 103

Paid Content ROI Content Marketing Marketing Analytics Tools 103

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. While this approach can generate traffic, it often fails to convert them into leads and sales. And yes, while niche content traffic may be low, conversions can be high. Think case studies, comparisons, and expert guides.

Top of Funnel 123

Top of Funnel SEO B2B Paid Search Agency 123

Marketing Insider Group

JANUARY 12, 2021

There are your owned media like your website and email; then there are the third-party channels like social media and anything else that you don’t have direct control over. Think about post-click landing pages. It doesn’t make sense for the thank-you page to ask them to book a demo or consultation immediately.

Marketing & Strategy 283

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 283

Webbiquity

OCTOBER 9, 2018

Here are a few interesting statistics from various (case) studies suggesting how much of a difference personalization can make in your email campaigns: According to Statista , the open rate for personalized emails is 18.8%, compared to 13.1% Here’s is an example of a landing page that Prowly uses to target German prospects.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

Inbox Insight

OCTOBER 19, 2023

Optimize landing pages : Landing pages play a vital role in the success of your lead magnets. So it’s crucial to adhere to lead generation landing page best practices when designing and optimizing them. Social media posts and ads should be regular and engaging.

Demand Generation 106

Demand Generation Demand Generation Agencies Lead Generation Demand 106

Outgrow

APRIL 29, 2024

Social media: Shares, likes, and comments indicate social approval and encourage others to engage. Case Studies and Success Stories : Detailed accounts of real-life success stories and case studies provide evidence of value and effectiveness, helping to overcome skepticism and objections.

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

ClearVoice

APRIL 13, 2024

Imagine this: You run a SaaS social media management company. Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. With this information, you can check your website content to see if you’ve written anything about microsites and landing pages.

Effectiveness 97

Effectiveness Marketing & Strategy Content Microsite 97

Optinmonster

APRIL 3, 2020

Medstar Media was seeing less than stellar conversion rates on their clients’ sites and knew there had to be a better way. With OptinMonster, Medstar Media was able to increase their clients’ conversions by 500%, making themselves one of the most sought-after marketing firms in the industry of aesthetic medicine in the process.

Conversion 71

Conversion Advertising Agencies Paid Search Agency Media 71

Only B2B

MARCH 10, 2022

Overhyped case studies from huge firms that might raise sales. Reps contact leads via cold outreach, social media, or answering to queries after compiling a list of (ideally) high-quality leads. They will consume material such as blogs, whitepapers, and case studies during the awareness stage.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Sprout Social

NOVEMBER 16, 2016

Twitter is an integral part of social media marketing these days. Unfortunately Twitter traffic has become more difficult to come by over the past few years. In fact, data from Shareaholic on all major social media sites found Twitter to be the least effective in terms of driving clicks. Optimize Your Landing Page.

Twitter 100

Twitter Traffic Ad Building Tips 100

Scoop.it

MARCH 2, 2023

Attract and retain customers Your audience is inundated with marketing messages and content from every direction—social media, emails, videos; you name it. Furthermore, improving search rankings help you build brand awareness, drive traffic, and increase sales. Social media content 3.43 With various formats come unique benefits.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Branding 92

Unbounce

MARCH 17, 2022

Think reviews, social media posts from customers, and case studies. We’re talking websites, landing pages, social media posts — anywhere you have space to vouch for yourself. Let Smart Builder, Smart Copy, and Smart Traffic handle the heavy work so you can add more human touches to your brand.

Ad Building 140

Ad Building Branding Brand Identity Landing Pages 140

Valasys

NOVEMBER 30, 2022

Social media lead generation is one of the most critical aspects of your marketing strategy. The reason is that social media allows you to engage and interact with your target audience to understand their pain points, interests, behaviors, and needs, enabling you to provide content that converts them into paying customers.

Lead Generation 40

Lead Generation Social Media Sales Qualified Leads Lead Scoring 40

BenchmarkONE

NOVEMBER 10, 2022

However, for video funnels to be successful, you have to do the following: Identify the traffic source for the top-of-the-funnel content. Lots of marketers turn to social media and Youtube. A typical webinar funnel starts with generating traffic to your webinar landing page and ends when they purchase your product or service.

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

ConvertKit

NOVEMBER 22, 2021

Now she’s figured out how to turn her Pinterest traffic into a hands-off email list growth machine. After a while, Cara learned that 80% of her traffic was coming from Pinterest. So I created a free PDF opt-in about the nine things your social media manager should be doing (this was before I niched into Pinterest).

Opt-in 82

Opt-in Automation Opt-out Paid Search Agency 82

Optinmonster

MARCH 4, 2024

Here are scenarios where split testing shines: Website Redesigns: Before overhauling your entire site, test page elements individually to understand their impact on user behavior. Landing Page Optimization: This is where I’ve seen the most dramatic results, as even minor tweaks can significantly affect conversion rates.

Multivariate analysis 78

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 78

PureB2B

JUNE 20, 2022

Subject lines, images, length, and tone of copy, landing page and email layouts, to name a few. Time your test to coincide with periods of high traffic to achieve statistical significance more quickly. Feature video testimonials prominently on landing pages and within emails. Push for case studies.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

ClearVoice

MAY 6, 2024

Social listening: Actively monitor conversations on social media platforms to understand what topics your audience is discussing. Targeted distribution channels: Use marketing automation platforms to deliver personalized content through their preferred channels, such as email marketing, social media platforms, and customized landing pages.

Personalization 52

Personalization Ideal Customer Profiles Paid Search Agency Marketing Automation Services 52

Oktopost

NOVEMBER 30, 2023

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. In fact, a significant portion of traffic that is considered to be ‘direct’ on Google Analytics is from untraceable sources, or other words, dark social.

Marketing Analytics Tools 62

Marketing Analytics Tools Traffic Domain Top of Funnel 62

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

This may come in the form of blog posts, articles, case studies, and use video, audio, and images. It generates social media shares and inbound links. Step 3: Increase Traffic Across Channels. Next, you’ll want to drive traffic across your digital channels.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Brandpoint

NOVEMBER 3, 2022

The following ideas will help you elevate your website to get more traffic, and ultimately, more results. Your blog can be a great place to drive traffic and goal completions. Implement video on your landing pages Videos are awesome tactics for showing off what your company does.

CMS Development 62

CMS Development Paid Search Agency Work Management Marketing Websites 62

Optinmonster

DECEMBER 5, 2022

Your email list is an asset that you have complete ownership over, unlike social media or PPC ads. Landing Page. Landing Page. Another way to collect email addresses is to build a landing page. A landing page is a standalone page where visitors can sign up for your email list.

Top of Funnel 72

Top of Funnel Marketing Funnels Email Marketing Conversion 72

GreenRope

DECEMBER 15, 2021

Selected channels (Social media, PPC, blog content, etc.). Social Media: LinkedIn. Website & Landing pages. Increase website traffic by 25% to drive organic conversions. Improve social media presence & grow social channels by 20%. Social media. 2-3 buyer personas. Budget overview. Advertising.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 52

ClearVoice

APRIL 13, 2024

Imagine this: You run a SaaS social media management company. Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. With this information, you can check your website content to see if you’ve written anything about microsites and landing pages.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52