Launch Marketing

APRIL 19, 2023

For your organization to boost customer marketing activities, consider these B2B content personalization tactics. These marketing efforts should keep customers top of mind at an individual buyer persona level while considering the broader needs of the organizations that these personas represent.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

ClearVoice

AUGUST 9, 2021

Each post, tweet, or piece of content is designed to build an audience, nurture or engage a community, with the goal to convert followers into customers. His tweet revolutionized how we use social media and created living-breathing content lanes for like-minded users to discover and connect with others on the platform. CASE STUDY .

Case Studies 105

Case Studies Case Study Twitter Studies 105

Zoominfo

OCTOBER 5, 2021

While the two terms are somewhat synonymous, demand generation strategies span the entire funnel. On the other hand, while it is aided by top-of-funnel awareness that demand generation drives, lead generation is the process of converting sales-ready prospects into qualified pipeline.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Marketing Insider Group

JUNE 14, 2021

Videos are easy to digest, can help people understand your business better, and will bring life and motion to your content and messaging. 78% say it directly helps increase sales, and 84% say it’s helped generate leads. How to Build a Successful Video Content Marketing Strategy to Grow Your Audience. Create Your Video Content.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. In this way, content is a long play, winning trust over time. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. These metrics eventually yield results with lead generation and sales. 87% of marketers say that video has a director and positive impact on sales. So you’re convinced: Video is the future.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Onalytica B2B

NOVEMBER 22, 2018

Our first presentation of the day was from Teri Donovan , EMEAR Audience Expert & Head of Campaigns at Cisco, who shared a case study on how Cisco created their influencer marketing program. She kicked off her presentation with a personal story about her and her husband spontaneously buying a boat.

Planning 266

Planning Tips Top of Funnel Work Management 266

DealSignal

APRIL 10, 2024

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Marketing Insider Group

AUGUST 30, 2019

This scenario is exactly what happened when I was asked to take on the job as SAP’s very first Vice President of Content Marketing. And uh, of course I accepted that challenge to move SAP from a product-centric to a more customer-centric company through inspiring, informative, and useful content. The Content Formula.

Top of Funnel 112

Top of Funnel ROI Budget Programs Content Marketing 112

Walker Sands

APRIL 29, 2020

In recent weeks, companies across industries have been relying on their sales and marketing teams to fill revenue gaps created by COVID-19. Having a strong sales enablement strategy is essential for shortening the sales cycle and converting new leads into opportunities. The benefits of sales enablement.

Sales Management 52

Sales Management Top of Funnel Case Studies Case Study 52

Televerde

JULY 6, 2021

Integrating customer feedback into the sales funnel can significantly impact buying decisions and accelerate sales. By integrating feedback in the form of customer reviews at specific points in the sales funnel, you can impact customer buying decisions (read: convince them to make a purchase).

Top of Funnel 59

Top of Funnel SMS Case Studies Case Study 59

Martech

MAY 4, 2022

“It’s provocative [for us] to position ABM as entirely different from the status quo of demand gen,” said Jodi Cerretani, senior director of demand generation at RollWorks, in her presentation at The MarTech Conference. Engaging buying committees through coordinated marketing and sales programs.

Account Based Marketing 99

Account Based Marketing ABM Webinar Metrics Effectiveness 99

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. It perfectly aligns with B2B buyers’ behavior patterns. . Despite all these advantages, premium content is often misunderstood as a marketing concept and poorly applied in practice.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

KoMarketing Associates

JULY 2, 2020

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. B2B social media advertising is also a bit less competitive than other marketing channels. There’s also a perception that most of B2B social media advertising is done on LinkedIn.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Hubspot

AUGUST 12, 2020

And that means to keep up with today’s empowered buyer, the sales process needs to transform too. Whether your sales process relies on inbound leads or targeted outreach, whether you’re a big company or small, whether your sale is complex or simple; inbound sales is relevant. What is inbound sales?

Sales Management 97

Sales Management Top of Funnel Buy Advertising Agencies 97

Content4Demand

FEBRUARY 15, 2023

And be sure to check out the impressive B2BMX agenda to find the sessions that focus on your favorite topics to stay on top of what’s happening. We’ve identified eight must-see sessions ideal for content marketers to help you chart your course through our favorite event of the year. Are We Ready to Trust the Machines? to 11:15 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Martech

MARCH 10, 2022

This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. The shift and the case for ABM: Anonymous buyer’s journey. a case study, additional zero-touch tactics/assets, etc.)

Account Based Marketing 99

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 99

The Lead Agency

JUNE 7, 2023

Lead nurturing is a powerful B2B marketing strategy for companies to create meaningful connections and drive engagement with customers and prospects at every stage of the sales funnel. Almost 80% of marketing leads don’t actually convert into sales. What is lead nurturing?

Sales Management 62

Sales Management Lead Nurturing Lead Ranking Sales Qualified Leads 62

DemandBase

JUNE 25, 2020

We often see marketing teams suffer from analysis paralysis when it comes to launching their targeted B2B advertising campaigns. That’s because, particularly in digital advertising, the reach for perfection often backfires. Consider also the paradox of choice, a phenomenon that occurs when people are presented with too many options.

Advertisements 75

Advertisements Advertising Top of Funnel Practices 75

Oktopost

JUNE 14, 2021

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. Demand generation efforts utilize sophisticated content marketing, conversation intelligence , and digital marketing techniques to build trust and confidence in your brand. .

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Pam Didner

JULY 5, 2020

Why is it important for sales and marketing? According to the Clear and Complete Guide to Account-Based Marketing from Engagio , ABM is: “Strategic personalized marketing outreach and engagement with prospects at target accounts using close collaboration between sales and marketing.” What is account-based marketing?

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

NuSpark Consulting

OCTOBER 27, 2013

Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. Video is now the sixth most popular content marketing tactic, as 70% of B2B marketers use some form of online video with their overall strategies. Video and the Sales Funnel.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Inbox Insight

SEPTEMBER 24, 2018

Sales literature, demo videos and case studies – good content has always had a place in B2B marketing. But modern, digital and data-driven content has impacted companies beyond the marketing department. It seems a lot to demand of one marketing channel, but when done right, content really can be that powerful.

Top of Funnel 74

Top of Funnel B2B Marketing Work Management Marketing Management 74

Rev

MARCH 8, 2023

Did you know that revenue generation isn’t just the responsibility of your sales team? So, if you want to ensure that your B2B company is profitable, it’s essential to have a strong revenue generation strategy that empowers each department to contribute to the bottom line. What is revenue generation?

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Examples Generation 78

ClearVoice

OCTOBER 13, 2023

Case studies are a valuable part of any content marketing strategy. However, not all case studies are created equally. Some are more effective than others in introducing and solving content strategy challenges. There also needs to be a structure in place to develop and disseminate your content.

Case Studies 94

Case Studies Case Study Top of Funnel Studies 94

DemandBase

AUGUST 2, 2019

These are some of the things you can start out in your new adventure: 1) Content Curation. It’s likely you have a lot of resources—blogs, ebooks, datasheets, case studies, webinars. What if you could dynamically sift through all your assets to feature the content that is most likely to appeal to that visitor?

Website Personalization 40

Website Personalization Sales Management Top of Funnel CMS Development 40

Sharpspring

JUNE 10, 2021

When presented with the law firm’s struggle, they knew that implementing marketing automation, tightening up advertising, and gaining brand exposure could easily solve their problems. Oyova hit the ground running with some top of the funnel activities to generate awareness for the firm.

Paid Search Agency 79

Paid Search Agency Advertising Agencies Marketing Automation Services Paid Content 79

Sharpspring

JANUARY 26, 2021

What makes inbound marketing such an effective way to build customer relationships and move potential customers further down the funnel? To put it simply, inbound marketing is a strategy that relies on bringing customers to you instead of placing advertising in front of them and simply hoping the messaging hits them at the right time.

Inbound Marketing 98

Inbound Marketing Examples Planning Advertising Agencies 98

Madison Logic

SEPTEMBER 21, 2023

Display advertising has a bad reputation, due to common misconceptions about its limited value in B2B campaigns. In fact, research suggests that B2B display advertising is projected to surpass traditional search spending for the first time. The reality is this couldn’t be further from the truth.

Display 52

Display Advertising Channels Account Based Marketing Advertisements 52

Convince & Convert

FEBRUARY 1, 2016

However, the standout feature of Gen Z is that they get the majority of their content online. Gen Z is familiar with every marketing and advertising tactic there is. Banner ads, SEO, sponsored ads, influencer marketing, and content marketing—they’ve seen it. Journey Mapping. So what does this mean for the marketing world?

Top of Funnel 107

Top of Funnel Tips Digital Marketing Funnels Touchpoints 107

Rev

FEBRUARY 25, 2019

Connecting with other sales leaders in the industry is critical to surviving this fierce battle. So attending B2B sales conferences is a must for professionals hoping to make successful connections. Plus, they can continue to generate sales and help you build relationships well after they are over. 2019 is no exception.

Conference 60

Conference B2B Sales Top of Funnel B2B 60

Rev

FEBRUARY 25, 2019

Connecting with other sales leaders in the industry is critical to surviving this fierce battle. So attending B2B sales conferences is a must for professionals hoping to make successful connections. Plus, they can continue to generate sales and help you build relationships well after they are over. 2019 is no exception.

Conference 60

Conference B2B Sales Top of Funnel B2B 60

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. FOMO and KIMO.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

ClearVoice

APRIL 23, 2020

How you quote, source and write about people in your content marketing projects has the ability to enhance your brand’s reputation and move consumers through your sales funnel with more grace and loyalty. How can writing about people enhance your content? .” — Dr. Brené Brown. People who speak publicly.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

MKT1

FEBRUARY 12, 2024

Marketing is often thought of as an extension of sales, when it’s actually more like a product org. These factors lead to scrutiny, recommendations coming at you left and right, the feeling that no one really gets what you do at your company, and a whole lot of tension between marketing teams, founders, sales, product, etc.

Planning 75

Planning Paid Search Agency Marketing Analytics Tools Advertising Agencies 75

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. 6: Pipeline Velocity.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Optinmonster

DECEMBER 3, 2023

Are you looking for ways to increase conversions at every stage of your sales funnel? In this article, we’ll walk you through the different sales funnel stages and share 18 ways to improve your conversion rate throughout your sales funnel. What Is a Sales Funnel? This is natural.

Top of Funnel 101

Top of Funnel Conversion Rate Conversion Cross-Selling 101