Online Marketing Institute

NOVEMBER 2, 2010

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Our recent Project Open Kimono is one example -- a living B2B case study tracking our most recent content marketing campaign: the B2B Marketing Manifesto.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Facebook Insights. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. Audience: Business Development Professionals, Marketing Managers, Channel Managers, Customer Service Professionals, Product Managers. All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g.,

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Should Investor Relations Teams Use Twitter? - Sign onto Twitter/StockTwits and start tweeting, right? Setting up a B2B blog or a Facebook or Twitter [.]. This is an admirable goal, as prospects are looking for experts, not just products or solutions. Even Facebook is building a phone. The Results.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Webbiquity

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. HOW TO: Create Custom Backgrounds for Twitter, YouTube, & MySpace by Mashable. 30 Tips: The Productivity Guide of Social Media by WebStudio 13.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Convince & Convert

DECEMBER 30, 2015

Case Studies. Case studies tell the story of how you’ve helped your customers solve their problems—and they can be extremely influential in helping prospects make a purchase decision. These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

Case Studies. Case studies tell the story of how you’ve helped your customers solve their problems—and they can be extremely influential in helping prospects make a purchase decision. These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168

Unbounce

OCTOBER 1, 2018

Examples of this would be: the day of the week, different product sets, new vs returning users, desktop vs mobile etc. SEO pages, Facebook landing pages, etc. Generally speaking, the more “nice to have” your product is, the more friction matters to the conversion. This is reflected in BJ Fogg’s behavior model : Image source.

Optimization 96

Optimization Conversion Multivariate analysis Tips 96

Biznology

NOVEMBER 25, 2014

While there may well be 3,015,231,472 Internet users worldwide and over 150,000,000 blogs, almost 300,000,000 active Twitter users, and 1,230,000,000 active Facebook users, most of them are lurkers. Twitter is essential. Create a Facebook Page — 1.23 billion people are on Facebook! In that case, create a page.

Personalization 80

Personalization Wikipedia Youtube Television marketing 80