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| | BUZZ MARKETING FOR TECHNOLOGY
JUNE 27, 2008 Grow Your Wiki
21 days of wiki adoption. Course Using Wiki. Enterprise Wiki. managing wiki growth. Twitter. using wiki in education. wiki adoption strategies. wiki pilot. Wiki tools. Wiki Uses. is underway here in Italy, and I presented “Cultivating wikis to change the enterprise and improve the bottom line this morning. About.
| | LEADER NETWORKS
OCTOBER 6, 2011 Fashion & Social Media: Power to the People or the Publisher?
They focus on being "fashion imitators" and are well-known for their ability to spot trends and create products at light -- or is it social? -- speed, often going from sketch-pad to in-store within 30 days. Choosing not to spend on advertising of any kind, they pour their profits into new store openings -- learn more from this case study (PDF). Who doesn't love fashion?
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| | B2B VOICES
FEBRUARY 7, 2011 It’s Social Media Week — Do You Know Where Your Brand Is?
This is a constant stream of investors who are also talking about your executives, products and services. 14 Blocks : This is a very simple tool that looks at the time your followers on Twitter are most active. In fact, my good friend Ken Burbary has created a Wiki of social media monitoring resources to use. Application Case Study Discussion 14 Blocks facebook Hootsuite Klout Monitor Omniture social media monitoring Social Media Week stocktwits WikiToday marks the launch of Social Media Week around the world and there’s a lot going on.
| | WEBBIQUITY
MAY 10, 2011 20 Ways to Generate ROI from a Corporate Blog
More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea.
| | ONPATH
NOVEMBER 19, 2010 Social CRM - How some companies are using it.
Case Study: Chordiant - an enterprise software company that develops customer interaction software, decided that there had to be a better way to manage the product requirements process. They wanted to roll out their products more quickly, engaging customers and decision makers throughout the process so that adjustments could be made as priorities shifted. Case Study.
| | WEBBIQUITY
AUGUST 16, 2010 78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
HOW TO: Create Custom Backgrounds for Twitter, YouTube, & MySpace by Mashable. 30 Tips: The Productivity Guide of Social Media by WebStudio 13. Andrew Ran Wong provides a valuable list of productivity tips for Gmail, Twitter, Facebook, blogs, Google and other social networks to help readers get more done in less time. Christina Warren tells b2b marketers how to use Twitter effectively, find their “social voice, efficiently monitor industry developments through social media, expand their influence and more in this excellent post. by Kuno Creative.
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- Knowledge Worker 2.0 - Power to the people
Democratise the tools of production
â?£ Scott Gavin Slide 37: blogs wikis
podcasts social networking online collaboration tagging social bookmarking from Meet Charlie: What is Enterprise 2.0? We always know more than we can tell and we will always tell more than we can write down David Snowden Complex Acts of Knowing - Paradox and Descriptive Self Awareness [link] Slide 47: Case Study
: US Intel Community Intellipedia [link] Slide 48: Whatâ??s Peter Senge The Fifth Discipline Slide 54: Case Study
: IBM Innovative communities [link] Slide 55: Knowledge Management 2.0 MORE >>
WEBBIQUITY How to Write a Social Media Policy
| THURSDAY, SEPTEMBER 30, 2010
Even one offhanded remark about a coworker, customer, product
or financial situation can damage a company’s reputation. Wikis
, identi.ca, Jaiku, etc.). Never discuss specific customers, except when referring to published information (such as an approved case study
or success story from Marketing). Twitter
is a conversational platform, not a broadcasting medium. Why is having a social media policy in place so critical? Because virtually 100% of companies are now involved in social media—whether they acknowledge it or not. Blogs. Add value. MORE >>
B2B MARKETING ZONE POSTS Top 60 B2B Marketing Posts and Hottest Topics November 2010
| WEDNESDAY, DECEMBER 1, 2010
for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. Audience: Business Development Professionals, Marketing Managers, Channel Managers, Customer Service Professionals, Product
Managers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter
Chat session. There is now a Product
and Services tab that lets you feature everything about your company and what you sell. All blogs, wikis
, forums, and social networks hosted or sponsored by Oracle (e.g., com , wiki
. There better be. PR Dept? MORE >>
- Six degrees of separation in instant messaging | Emerging Technology Trends | ZDNet.com
has been led at Microsoft Research Redmond lab by Eric Horvitz and Jure Leskovec, who was an intern at the time. ’ And obviously, this study
covered only users of Microsoft messenging system. “We present a study
of anonymized data capturing a month of high-level communication activities within the whole of the Microsoft Messenger instant-messaging system. The results of this study
will be presented at WWW2008 , the 17th International World Wide Web Conference which will be held on April 20 to 25, 2008 in Beijing, China. Product
Reviews. MORE >>
DELICIOUS B2BMARKETING B2B marketers are stumbling in the dark
| TUESDAY, NOVEMBER 2, 2010
new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki
URL). Our recent Project Open Kimono is one example -- a living B2B case study
tracking our most recent content marketing campaign: the B2B Marketing Manifesto. Make sure they capture all lessons and share them.Start a wiki
. The Return on Effort Study
examines the variable of time in the evaluation of fundamental marketing tactics. valuable wiki
is only the result of behaviors over the course of time. Nice one. MORE >>
- Top 56 B2B Marketing Posts for September 2010 B2B MARKETING ZONE POSTS | TUESDAY, OCTOBER 5, 2010
- Internal Enterprise Communities - Your Time Has Come! LEADER NETWORKS | WEDNESDAY, SEPTEMBER 29, 2010
- 9 Guaranteed Ways to Make Industry Events Worth Your While HUBSPOT | THURSDAY, MARCH 21, 2013
- Multidimensional Content Strategy for Content ‘Inside’ Your Website and ‘Outside’ LEAD VIEWS | FRIDAY, JUNE 10, 2011
- An interview with GE's Social Media Wizards GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, NOVEMBER 4, 2009
- Demandbase: A New Twist In The Lead Management Automation Market DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009
- An interview with GE's Social Media Wizards GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, JULY 2, 2009
- My Company is Blogging and Tweeting: So Now What Do We Do? FEARLESS COMPETITOR | WEDNESDAY, JUNE 17, 2009
- 5 Keys to Effective Knowledge Transfer for Nonprofits BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
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