Martech

AUGUST 22, 2023

They also produced a stream of helpful content, like white papers and case studies, intended to demonstrate Finish Thompson’s expertise and help customers and prospects learn how to solve their fluid movement problems. They also created a distributor event and sales collateral for distributors to use in the field.

Case Studies 75

Case Studies Case Study Studies Buy 75

SmartBug Media

JANUARY 21, 2020

Although online reviews can help tell a part of story for your organization, a case study can help tell your audience an entire success story (start to game-changing) of one of your customers using your products or services. Would you rather listen to this blog instead of reading it? Just click play below. Use In Multiple Formats.

Case Study 89

Case Study Case Studies Studies Advertising Agencies 89

markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. If you only have a few minutes, this post provides highlights from each case study.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Webbiquity

APRIL 19, 2022

Provide Insight with Case Studies. 54% of B2B buyers say they want to read through a case study before making a decision. Essentially, case studies are marketing collateral. The more impressive (while plausible) the result, the more likely the case study may convince someone to convert.

Ideal Customer Profiles 336

Ideal Customer Profiles Practices Case Study Case Studies 336

ClearVoice

JANUARY 30, 2020

The case study is one of the most important promotional pieces to have on hand for new business pitching – and having them is one thing that separates agencies and high-paid creative services consultants from freelancers. Case studies are a better way to present. What is a case study? What are you proud of?

Case Studies 76

Case Studies Case Study Studies Advertising Agencies 76

Content4Demand

FEBRUARY 7, 2020

Since its launch in 2012, #B2BMX has become a staple event for B2B Marketers. The organizers (parent of Demand Gen Report ) expect a similar outcome of attendees at this year’s event. The upcoming conference will see more than 30 case studies to help attendees experience first-hand how B2B marketing impacts all types of businesses.

Case Study 54

Case Study Case Studies Studies Work Management 54

OutboundView

JANUARY 19, 2024

Diversification Beyond New Client Acquisition While most SDR teams are primarily focused on acquiring new clients (‘new logos’), they can also be effectively utilized in areas like upselling to existing customers and supporting the marketing team in content distribution and event promotion.

Case Study 36

Case Study Case Studies Marketing Qualified Leads Studies 36

Outgrow

DECEMBER 1, 2020

Outgrow Interactive Case Study: How Castela zo Content Increased Conversion Rates With Outgrow. And there’s no better way of celebrating them than a good interactive case study. Let this interactive case study show you how Castelazo Content used interactive content for its clients. Higher Conversion Rate .

Outgrow 52

Outgrow Case Study Case Studies Conversion Rate 52

Leadspace

JANUARY 23, 2018

Case studies are among the most high-impact pieces of content a B2B marketer can produce. Unlike many other forms of marketing content — for example blogs, ebooks, white papers or reports — case studies give you an opportunity to directly demonstrate the real-life value your solutions are providing to customers.

Case Study 54

Case Study Case Studies Studies Enterprise Management 54

NuSpark Consulting

JANUARY 15, 2016

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

ClearVoice

JANUARY 30, 2020

The case study is one of the most important promotional pieces to have on hand for new business pitching – and having them is one thing that separates agencies and high-paid creative services consultants from freelancers. Case studies are a better way to present. What is a case study? What are you proud of?

Case Studies 59

Case Studies Case Study Studies Advertising Agencies 59

Buffer

JUNE 8, 2022

One of the most tried-and-true social media strategies is to build a content calendar around celebrations, events, and holidays. This is especially the case for UK-based gifting company Letterbox Gifts. Their robust calendar of events unlocks a regular heartbeat of content ideas, promotions, and new customers.

Case Study 75

Case Study Case Studies Social Media Planning 75

DealSignal

FEBRUARY 7, 2019

Case Study: How DealSignal Contact Discovery & Lead Enrichment Helped FloQast Increase its Total Audience 5x. In this case study, you’ll learn how DealSignal’s dynamic Contact Data Platform has helped FloQast: 5x Audience coverage of their core buyer persona in target accounts. Read the case study.

Case Study 56

Case Study Case Studies Studies ROI 56

SWZD

NOVEMBER 4, 2021

Tap into the power of community and engage actively through flagship events. Discover how Scale Computing leveraged the power of engagement in Spiceworks community.

Case Study 62

Case Study Case Studies Communities Studies 62

Televerde

OCTOBER 10, 2017

The Televerde team just returned from SiriusDecisions Europe in London last week where we packed the room for our sponsored case study, Executing a Global Demand Generation Strategy , presented by global technology leader Avaya. I’d like to share some tips on how you can develop a great event case study.

Case Studies 58

Case Studies Case Study Studies Advertising Agencies 58

Biznology

OCTOBER 15, 2015

It also reflects the basics of smart brand positioning: • Market Opportunity – The disastrous war in Iraq after 9/11, the failure to create sustainable democracies after the “Arab Spring” in 2010, and the turbulent events in Syria between 2011 and 2014 left a power void in the area for the religious extremists. Like this post?

Case Studies 80

Case Studies Case Study Studies Ad Building 80

Online Marketing Institute

AUGUST 17, 2018

So when the event was all set for the year 2016 in Brazil, the brand did not want to waste any time. It started its campaign 18 months before the event so that it could attract more teens to the brand. The campaign was run on all major social media marketing platforms including Instagram, Facebook, and YouTube. All rights reserved.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

SpotMe Blog

MAY 11, 2023

On the hunt for the top medical communications companies to help you run better life science events? Planning and running successful events in the pharma industry involves managing multiple vendors, overseeing details, and executing a plan that’s cost-efficient and produces tangible results.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Vision Edge Marketing

MAY 25, 2021

Or in the case of launches, this work helps any third parties, such as agencies, event planners, understand what you want from the start, reducing rework which helps keeps your costs down. How a Case Study Approach Supports Planning a Product Announcement. This is an excellent aspect to the case study approach.

Product 243

Product Paid Search Agency Planning Case Studies 243

Martech Advisor

NOVEMBER 12, 2019

Case studies are an excellent medium for building a story around your product or service. In this quick guide, we discuss: What is a case study in marketing? A five-step case study marketing plan. Examples of case studies from Google to inspire you. What Is a Case Study in Marketing?

Case Study 55

Case Study Case Studies Studies Top of Funnel 55

Content4Demand

MARCH 14, 2019

That success set the stage for a new playlist in 2019, moving on to content nurtures and a strong event presence. And to join our marketing rockstar tour as our next success case, contact holly@content4demand.com. The post SOC Telemed Case Study: Building a Fan Base with a Total Marketing Remix appeared first on Content4Demand.

Case Studies 69

Case Studies Case Study Studies Ad Building 69

SWZD

NOVEMBER 4, 2021

Tap into the power of community and engage actively through flagship events. Discover how Scale Computing leveraged the power of engagement in Spiceworks community.

Case Study 48

Case Study Case Studies Communities Studies 48

Outbrain

DECEMBER 28, 2020

Samsung Case Study. After our successful Click-to-Watch Video case study , Red Bull recently tested our new Carousel Ad format. Red Bull Case Study. Volvo Case Study. Domino’s Case Study. Bosch Case Study. Domino’s. Register For Unveil.

Case Studies 29

Case Studies Case Study Studies Best Practices 29

Biznology

JULY 15, 2013

” Here are 7 case studies that prove the ROI of mobile for healthcare marketers. AMERICAN HEALTH ASSOCIATION: Is composed of 3 communities that collectively sponsors 1000+ events/year. AHA changed how donations were collected at events from paper and clip board to SMS messaging with strategically. Extend Your Life.

Case Study 80

Case Study Case Studies Mobile Marketing ROI 80

ClickZ

OCTOBER 23, 2019

In 2017, Genies launched their consumer app, which enables users to create digital clones of themselves that change expressions, moods, outfits, accessories, and scenes based on current events. The post Case study: Cheetos + Genies Media Network celebrity avatar marketing campaign for Halloween appeared first on ClickZ.

Case Studies 53

Case Studies Case Study Network Marketing Advertising Agencies 53

Marketing Insider Group

JANUARY 31, 2023

Case Studies, Success Stories & Client References A marketing agency’s history can tell you a lot about their ability to implement an effective marketing strategy. Although many marketing agencies opt out of publishing client case studies on their website, they’re typically glad to share these upon request.

Advertising Agencies 291

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 291

Televerde

SEPTEMBER 25, 2018

We’ll be joined by other marketing, sales, and demand generation professionals across Europe for the 2018 SiriusDecisions Summit Europe event. While this will be my first time in London, it’s not my first SiriusDecisions event. One of the most interesting sessions of the SiriusDecisions events are the sponsor case studies.

Case Study 40

Case Study Case Studies Marketo Studies 40

markempa

APRIL 24, 2009

MarketingSherpa is looking for speakers for the events which will be held September 23-25 in San Francisco and October 23-25 in Boston. These summits feature case studies based on real-life marketers’ actual lessons learned about what is working at this moment in advanced business marketing. Click here to learn more.

Demand Generation Agencies 120

Demand Generation Agencies Case Study Case Studies Demand Generation 120

KoMarketing Associates

MARCH 15, 2022

Case studies (33%), virtual events (28%) and videos (23%) were also cited as particularly beneficial. This was specifically at the middle and late stages of the funnel. At the moment, however, the majority of marketers (49%) still claim that they are primarily using email to drive leads into their pipeline.

Webinar Metrics 249

Webinar Metrics Allocation Top of Funnel Leads 249

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content. It’s called event repurposing. Think of your event as a product.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

The Point

JULY 27, 2021

Independent of intent data, are there company or market events or trends that suggest a particular account deserves priority? Do you have competitive insights or case studies for this account? Having case studies in place that prove success at other companies in the space is a huge advantage.

Demand Generation 351

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 351

Trade Press Services

MAY 13, 2024

Customer Testimonials and Case Studies By offering first-hand accounts of satisfied customers, video testimonials build trust and credibility. Case studies take testimonials a step further. Include clips of featured speakers or snippets of past events to increase excitement.

Video Marketing 78

Video Marketing B2B Marketing B2B Thought Leadership Work Management 78

SpotMe Blog

OCTOBER 20, 2022

HCP events: what HCPs want in 2023. Pharma companies are talking about going back to in-person HCP events in 2023. To go back to traditional event formats? That means their experiences with tech is changing their expectations for medical education events too. HCP event platform: 8 features to look for. Not exactly.

Enterprise Management 52

Enterprise Management Work Management Marketing Management RFP 52

Martech

FEBRUARY 3, 2023

I don’t know about you, but my approach to industry events has changed dramatically as COVID has receded. I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. From Metaverse to Matterverse, How to Do it Right.

Marketing AI 81

Marketing AI Advertising Agencies Planning Broadcasting 81

Martech

JANUARY 10, 2024

Many marketers speak at industry events for various reasons. I’ve had the pleasure of working with many interesting marketing speakers over my 20-plus years in events. Dig deeper: 4 keys to digital events planning 2. Dig deeper: How to unlock more value from your event content 3.

Conference 108

Conference Tips Work Management Marketing Management 108

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. You are probably lucky enough to have a great event management team that delivers exceptional events.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Launch Marketing

APRIL 19, 2023

Download our free B2B Marketer’s Guide to Event Marketing eBook to increase the success of your next customer-facing event! Testimonials and Case Studies When thinking about building trust, testimonials and use cases are two of the strongest content types. Case studies are another personalization tactic.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118