Digilant

MAY 7, 2019

Consumer packaged goods (CPG) companies have had some of the most iconic advertisements of all time (think: the Oscar Mayer jingle, Dos Equis’ “The Most Interesting Man in the World” campaign and Dove’s body positivity campaigns ). For decades, legacy CPG brands were the only brands that could afford to invest in expensive TV advertising.

Case Studies 55

Case Studies Case Study Studies Advertising Agencies 55

Digilant

MAY 7, 2019

Consumer packaged goods (CPG) companies have had some of the most iconic advertisements of all time (think: the Oscar Mayer jingle, Dos Equis’ “The Most Interesting Man in the World” campaign and Dove’s body positivity campaigns ). For decades, legacy CPG brands were the only brands that could afford to invest in expensive TV advertising.

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40

Digilant

MAY 7, 2019

Consumer packaged goods (CPG) companies have had some of the most iconic advertisements of all time (think: the Oscar Mayer jingle, Dos Equis’ “The Most Interesting Man in the World” campaign and Dove’s body positivity campaigns ). For decades, legacy CPG brands were the only brands that could afford to invest in expensive TV advertising.

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. We’ve got something different.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

PureB2B

JUNE 23, 2021

To stay competitive, communications teams must keep up with industry trends as technology advancements continue to disrupt the B2B marketing space. A complete transformation for your business might not happen by keeping up with the newest B2B tech marketing trends but knowing about them will keep you level with your competitors.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. From there, you develop topic ideas, influenced by industry trends, buyer needs, keywords, and product roadmaps. While each stage is critical, most content lands in the top-of-the-funnel (TOFU). Image: CMI.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

B2B Digital Marketer

MARCH 28, 2024

Insights From a Google Insider Mastering B2B Paid Advertising In the fast-evolving digital landscape, mastering the art of B2B paid advertising has never been more critical. Prepare to debunk myths , grasp future trends, and refine your advertising approach for unparalleled success.

Paid Search Agency 52

Paid Search Agency Ads B2B Advertising Agencies 52

SalesGrape

OCTOBER 10, 2023

Digital marketing encompasses various tactics including search engine optimization (SEO), content marketing, social media advertising, email campaigns, and more. For example, email automation tools can send personalized messages to leads at specific stages of the sales funnel, nurturing them until they are ready to make a purchase.

Telemarketing 89

Telemarketing Paid Content Sales Qualified Leads B2B Marketing 89

Envy

JANUARY 28, 2018

B2B marketing has also caught the artificial intelligence bug, with discussions of how AI will transform consumer behavior, marketing, advertising and analytics in the near future. We expect this trend to continue. It’s just aiming at a more well-defined area of that funnel, and treating your best buyers in a much more personal way.”.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Stevens & Tate

FEBRUARY 20, 2024

This smart system crafts content that feels tailor-made, from recommendations akin to Netflix’s model to targeted advertising, enhancing user engagement significantly. This process not only streamlines the targeting process but also enriches the sales funnel with quality prospects.

Marketing AI 77

Marketing AI Allocation Lead Ranking Digital Marketing Funnels 77

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

FunnelEnvy

FEBRUARY 5, 2024

Content creation should include blog posts, guides, webinars, and a case study of your ideal client’s success. Promote content across channels: Besides internal linking, share your content on social media, guest blog on industry websites, share case studies, and utilize email marketing to reach a wider audience.

Paid Content 62

Paid Content PPC Traffic SEO 62

Leadspace

DECEMBER 9, 2019

The following are some of those B2B sales trends to leverage for your success. Marketing’s traditional approach has been to blast various types of media (snail mail, advertisements, email) to unsuspecting strangers we think we know something about and wait to see what happens. Advanced Behavioral Targeting. Personalized 1:1 Video.

Trends 62

Trends Lead Ranking B2B Lead Scoring 62

Only B2B

MARCH 10, 2022

Overhyped case studies from huge firms that might raise sales. They will consume material such as blogs, whitepapers, and case studies during the awareness stage. Notice a trend here? ” It provides you with a strong opt-in offer that drives high-quality leads into your sales funnel.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

FunnelEnvy

JANUARY 8, 2024

Additional B2B Digital Marketing Trends for 2024 Include: Using artificial intelligence (AI) Video marketing, especially short-form videos Automation to speed up time-consuming tasks Authentic marketing Personalizing the audience’s experience Focusing on sustainability marketing How should brands hit the ground running with these trends?

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. The key to a sound content marketing strategy is mapping messaging to a sales funnel. Email Nurturing.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

KoMarketing Associates

NOVEMBER 12, 2019

This shift towards lead quality has shown up in a bunch of other studies and surveys going back to 2016. A recent survey of B2B marketers found that SEO came in only a little behind Search engine advertising as a source of traffic for high-quality leads. Invest in case studies. Enter case studies.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

Content4Demand

FEBRUARY 15, 2023

Join Content4Demand content experts in a hands-on workshop to learn to cut through the content clutter with three key strategies: knowing your buyer personas, developing content specific to their buying stages and creating interactive content experiences that move them through the funnel to a purchase. to 11:55 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Only B2B

OCTOBER 26, 2023

By generating compelling stories through blogs, whitepapers, and case studies, you can metamorphose a casual prospect into a committed customer, substantially enhancing your sales figures. The implementation of intelligent email marketing tools not only nurtures your leads but also expertly shepherds them through your sales funnel.

Sales Qualified Leads 62

Sales Qualified Leads B2B Sales Lead Ranking Top of Funnel 62

Marketing Insider Group

JUNE 14, 2021

Consider your marketing funnel when setting specific, measurable, attainable, relevant, and timely (SMART) goals for your video marketing strategy. Testimonials and case studies. Instagram can be a brilliant place to advertise and market to higher-earning demographics. Interviews. Videos that tell your brand story.

Video Marketing 362

Video Marketing Top of Funnel Content Marketing Planning 362

Inbox Insight

MAY 24, 2024

Without vetting potential vendors, there’s a tangible risk of allocating budget towards low-quality leads, affecting your sales funnel. Here are some key questions to ask: Aligning with your workflow How will they map their process to your sales workflow and funnel stages? How do your pricing and contract structures compare?

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

PureB2B

JUNE 9, 2022

A successful, personalized advertising campaign requires data. Using data you collect and analyze to deliver personalized content is a way of advertising directly to potential customers. Knowing the needs and wants of your audience, you can create individualized content for each stage of your marketing funnel.?.

Demographics 62

Demographics Personalization Campaigns Funnel Advertising 62

Brandpoint

APRIL 13, 2023

Here’s a more extensive case for live video content. Mini Case Study Case studies make perfect middle-of-the-funnel content , but sometimes it’s hard to get somebody to read a whole one. Here’s an example of a successful video case study done by Coca-Cola. Have a plan but don’t over-produce.

Social Media 118

Social Media Traffic Top of Funnel Media 118

KEO Marketing

DECEMBER 21, 2017

What can you expect to see in digital advertising trends that will affect your marketing strategies in 2018? KEO Marketing presents The State of Digital Advertising: Trends to Watch in 2018, where we detail the top 4 digital advertising predictions for the upcoming year. More Digital Advertising. Conclusion.

Advertisements 48

Advertisements Advertising Trends Top of Funnel 48

Contently

JULY 21, 2017

There are disruptive technological trends like artificial intelligence , virtual reality , big data , and hypertargeting. For example, think about what would happen if you built teams corresponding to the marketing funnel instead of skill. She wasn’t just a writer or just an editor—she owned the middle of our marketing funnel.

Top of Funnel 167

Top of Funnel Budget Programs Funnel Advertising Case Studies 167

Martech

MAY 4, 2022

Incorporate ABM into top-of-funnel channels. ” Cerretani recommended that ABM marketers focus on creating top-of-funnel content that aligns with their persona and industry research. .” This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc.

Account Based Marketing 105

Account Based Marketing ABM Webinar Metrics Effectiveness 105

KoMarketing Associates

JANUARY 30, 2018

According to Google, only 50 percent of marketers say they’re confident in their knowledge of digital advertising, hence this portal can help you brush up on different paid strategies or learn where to start from scratch. Marketers tend to complain about LinkedIn Advertising saying it is not user-friendly. LinkedIn Ads. Twitter Ads.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

The Point

APRIL 19, 2017

Content can work at every stage of the funnel – early, mid, late. In broad terms, early stage content tends to work best for top-of-the-funnel lead generation, when not everyone is interested (yet) in ROI, case studies or vendor comparisons. Does its title clearly convey a benefit or an intriguing, newsworthy topic?

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

Bannerflow

SEPTEMBER 21, 2020

Optimising display advertising for mobile is one of the cornerstones of of increasing advertising performance. In this article we will cover: What is mobile display advertising? What are the key trends for improving display advertising performance? Create your display advertising mobile-first. Conclusion.

Mobile Advertising 98

Mobile Advertising Display Advertisements Advertising 98

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. The key to a sound content marketing strategy is mapping messaging to a sales funnel. The end game?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

ClearVoice

DECEMBER 8, 2020

As you’re attracting potential customers, the next level of your funnel goes into your organic content. Many new followers check out your profile content almost immediately, so funnel them to great organic content. Before the era of social media, advertisers measured success through impressions and estimated reach.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

SalesIntel

JULY 10, 2023

Intent data from various sources provide invaluable insights into prospects’ behavior to help businesses identify high-value opportunities, personalize their outreach, and drive conversions throughout the sales funnel. Add “Oomph” to Your Ads Intent data also enhances the effectiveness of your advertising efforts.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

Sharpspring

MAY 25, 2022

Since its inception more than 30 years ago, digital marketing has turned from a new trend into a vital go-to strategy component for pretty much every organization. This is called social commerce, and a recent Accenture study predicted that this model would grow three times as quickly as traditional e-commerce, reaching $1.2

Marketing AI 104

Marketing AI Digital Asset Management Top of Funnel Marketing Management 104

PureB2B

SEPTEMBER 16, 2020

Some partners will syndicate your content and repackage it as a lead generation solution, others, will utilize it as an advertising method to promote website visits/ interactions. Is it advertised on their website? When looking at these different types of vendors, it’s worth looking at the case studies and reviews that support them.

Vendors 110

Vendors Research Top of Funnel Tips 110

Exo B2B

MARCH 6, 2024

” And it’s proven by a recent study by Neil Patel’s team that human-generated posts were, in addition to being satisfying, more effective. Use online advertising to reach a wider audience. Offer in-depth analysis, case studies, practical advice and real-life examples to deliver real value to your readers.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

ClearVoice

JULY 18, 2023

Both content marketing and traditional advertising fall under the global umbrella of “marketing.” Let’s take a deep dive into content marketing vs. traditional advertising in finance. Advertising lets them know specifically what you have to offer. The point of both is to get the word out about your product or service.

Advertisements 52

Advertisements Advertising Top of Funnel Paid Search Agency 52

Porch Group Media

JANUARY 2, 2023

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. So we found the vast majority of our campaigns look like this, including the case study we’re going to look at shortly.

First-Mover Advantage 52

First-Mover Advantage Ad Frequency Campaigns Advertising Agencies 52