Kevin Indig

APRIL 25, 2023

What stands in the way of convincing more stakeholders to invest the money and people in SSR is good case studies that show a clear traffic uplift. With the help of industry friends, I found a few case studies that show a significant uplift of +35-100% from implementing SSR. The same is true for content.

Case Studies 141

Case Studies Case Study Studies SEO 141

KoMarketing Associates

MAY 15, 2018

Enter: case studies. Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services. But, how do you create a B2B case study that supports your content marketing strategy ?

Case Study 152

Case Study Case Studies Studies Effectiveness 152

Contently

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. Our main target was the Effies, the premier awards show celebrating advertising effectiveness. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results.

Case Studies 162

Case Studies Case Study Studies Paid Search Agency 162

seo.co

FEBRUARY 8, 2021

This is a client case study on how Shark Tank can impact sales revenues, traffic, referral traffic, link building and SEO. This case study is our client, Nightcap, the drink spiking prevention scrunchie. The post The Shark Tank Effect: A Case Study on Sales Traffic & SEO appeared first on SEO.co.

Case Study 145

Case Study Case Studies Traffic Studies 145

Lake One

OCTOBER 13, 2023

Once we explore the benefits of account-based marketing, we’ll present you with four real-world case studies that have had a massive impact on many common sectors and industries. The Benefits of Account-Based Marketing Before diving into real-world case studies, let’s explore the benefits of account-based marketing.

Account Based Marketing 75

Account Based Marketing Case Study Case Studies Studies 75

Champion Communications

AUGUST 2, 2023

Case studies are so important when it comes to driving B2B sales. In fact, in a recent survey of SaaS companies, almost 2 in 5 said that case studies were the most effective form of marketing when it came to increasing sales. All case studies should lead with this. What was their pain?

Case Study 62

Case Study Case Studies PR Studies 62

Content Marketing Institute

JUNE 14, 2023

Great case studies let you do just that – and it’s why over one-third of B2B content marketers say it’s an effective tactic. Prospects want you to tell them a story in the middle of their buyer journey. Continue reading →

Case Study 107

Case Study Case Studies Studies Examples 107

Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

B2B Marketing Directions

NOVEMBER 28, 2021

Earlier this month, Michael Brenner published a great post at the Marketing Insider Group blog describing how to create compelling customer case studies. However, recent research suggests that the value potential buyers ascribe to case studies has declined. That was down from 72% in the 2016 edition of the survey.

Case Studies 98

Case Studies Case Study Studies B2B Sales 98

BenchmarkONE

APRIL 6, 2022

This is where case studies come in handy. . A case study gives skeptical customers evidence backed by data, numbers, and analysis. Where to Use Case Studies. Where to Use Case Studies. Case studies are an important part of your content marketing strategy.

Case Studies 84

Case Studies Case Study Studies Work Management 84

ClearVoice

AUGUST 9, 2021

While social media is one of the most effective marketing mediums for gaining, retaining, and converting your audience, hashtags are the key to organic growth. CASE STUDY . CASE STUDY . The History of the Hashtag. Have you ever wondered, “who started using hashtags for social media?

Case Studies 105

Case Studies Case Study Twitter Studies 105

Lake One

OCTOBER 11, 2023

Sales forecasting, pipeline analysis, and lead scoring can help sales and marketing spend their time more effectively. ServiceMax: A Study in Website Functionality ServiceMax makes field technology for infrastructure producers. The post AI in B2B Sales and Marketing: Uses and Case Studies appeared first on Lake One ®.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

The Lead Agency

MAY 25, 2023

As prospects seek information about your product or service to determine whether it’s what they’re looking for and whether to enquire to find out more, case studies paint a clear picture of how it looks in action and establish greater credibility. Tell the whole story When writing a case study, avoid only focusing on the outcome.

Case Study 62

Case Study Case Studies Storytelling Studies 62

Marketing Insider Group

DECEMBER 18, 2023

Effective marketing strategies for complex products are essential to driving business growth. Effective marketing works in reverse. If you find yourself tasked with marketing a complex product, start by setting that product aside and studying the target audience. Traditional marketing starts with the product.

Marketing Strategy 231

Marketing Strategy Marketing & Strategy Work Management Product 231

B2B Marketing Directions

SEPTEMBER 25, 2022

Customer case studies have been a core part of the B2B content marketing mix for years. In the latest content marketing survey by the Content Marketing Institute and Marketing Profs, 61% of the B2B respondents said they are using case studies in their content marketing program. How difficult or complex was it?

Case Study 52

Case Study Case Studies Studies Marketing Management 52

Sales Engine

AUGUST 2, 2017

In this article, we look at a case study of lead nurturing that finds that nurtured leads were three times more likely to convert to sales-accepted leads than traditional marketing-qualified leads. Lessons Learned In the case of this client, nurtured leads converted nearly nine times better than cold leads.

Lead Ranking 168

Lead Ranking Case Studies Case Study Marketing Qualified Leads 168

Search Engine Journal

MARCH 31, 2022

Here's what you can do with brand search to cater to different audiences in a cost-effective manner. Case Study] appeared first on Search Engine Journal. Being present on brand terms remains incredibly important. The post Are Brand Keywords Valuable For Every Audience?

Case Study 88

Case Study Case Studies Keywords Studies 88

Stevens & Tate

MARCH 22, 2021

Consumers are a lot less susceptible to fancy sales pitches in this day and age, which is why the use of case studies can be very effective in building brand trust. It’s due to these reasons that you should consider using case studies. What are the Benefits of Using Case Studies?

Case Study 59

Case Study Case Studies Studies Word of Mouth 59

B2B Marketing Directions

APRIL 20, 2024

Source: Edelman and LinkedIn (This month's Research Round-Up discusses the sixth edition of the B2B thought leadership impact study by Edelman and LinkedIn. Edelman and LinkedIn recently published the findings of their 2024 B2B thought leadership impact study. Some of the study results were reported by type of survey respondent.

B2B Thought Leadership 70

B2B Thought Leadership Thought Leadership Studies Research 70

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. In this case, a brand would utilize modern tactics such as content marketing, SEO, or social media marketing. However, if your brand is just starting out, this channel can be a cost-effective way to promote your company. . But we won’t stop here.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

WriteSpark

FEBRUARY 11, 2014

Do you have the interviewing skills that can help you get a great case study.and strengthen your relationship with the customer at the same time? Anytime you interview a customer, you have a golden opportunity to elicit powerful, effective content for a case study. Interviews Part 1: Are you interviewing or just chatting?

Case Studies 120

Case Studies Case Study Studies Best Practices 120

WriteSpark

FEBRUARY 11, 2014

Do you have the interviewing skills that can help you get a great case study.and strengthen your relationship with the customer at the same time? Anytime you interview a customer, you have a golden opportunity to elicit powerful, effective content for a case study. Interviews Part 1: Are you interviewing or just chatting?

Case Studies 120

Case Studies Case Study Studies Best Practices 120

markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. If you only have a few minutes, this post provides highlights from each case study.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

Marketing Craftmanship

OCTOBER 14, 2014

This goal is rarely accomplished through anonymous or identified client / customer “case studies,” which are widely used, that prospective clients rarely read, and often carry the same level of credibility as references on a job applicant’s resume. Wittreich website case studies'

Case Study 100

Case Study Case Studies Studies B2B Thought Leadership 100

Sana Commerce

JULY 16, 2023

The decoupled nature of the architecture enables businesses to manage e-commerce experiences across various channels effectively. Additionally, composable commerce ensures that B2B enterprises have greater control over their e-commerce application delivery.

Case Study 52

Case Study Case Studies Work Management Enterprise Management 52

WriteSpark

MARCH 12, 2013

A prime customer has just agreed to participate in a case study for your product--great news! But it can be tempting to turn what should be a focused case study interview call into an extended grilling of the customer for every bit of product feedback you can get. that add depth and interest to the case study.

Case Study 120

Case Study Case Studies Studies Customer Satisfaction 120

WriteSpark

MARCH 12, 2013

A prime customer has just agreed to participate in a case study for your product--great news! But it can be tempting to turn what should be a focused case study interview call into an extended grilling of the customer for every bit of product feedback you can get. that add depth and interest to the case study.

Case Study 120

Case Study Case Studies Studies Customer Satisfaction 120

Optinmonster

FEBRUARY 21, 2020

Email marketing is the most direct and effective way to connect with leads, nurture them, and turn them into happy, paying customers. The MonsterLinks feature turns any campaign into a 2-step optin, using psychology to encourage users to subscribe through the Zeigarnik Effect. This campaign converts at a mind-blowing 58.02% !

Case Study 84

Case Study Case Studies Studies Opt-out 84

OutboundView

JANUARY 19, 2024

Often, there’s a lack of optimization in terms of quality control, data management, and technology for effective calling. Over-Reliance on Traditional Sales Approaches Many SDR teams lean heavily on conventional methods like cold calling and mass emailing, which may not always be effective, especially in a saturated market.

Case Study 36

Case Study Case Studies Marketing Qualified Leads Studies 36

Webbiquity

FEBRUARY 25, 2016

This is the power of a simple Case Study. Effective user acquisition strategy is the new Holy Grail for all small business owners and marketers. By sharing case studies, the objective is to build up trust and confidence with your users. The Power of a Case Study. Case studies work differently.

Case Studies 100

Case Studies Case Study Small Business Marketing Studies 100

Optinmonster

JUNE 10, 2021

The campaigns have had a compounding effect and sales are up 2.5x. The post [Case Study] How DateID Increased Subscriptions by 175% Using OptinMonster appeared first on OptinMonster. I use targeted OptinMonster campaigns at various stages in the funnel to increase opt-ins, freemium signups, and sales conversion rates.

Case Study 68

Case Study Case Studies Studies Conversion Rate 68

KoMarketing Associates

SEPTEMBER 18, 2013

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Case studies can be difficult to obtain. There is value in their development.

Case Study 120

Case Study Case Studies Studies Peer-to-peer 120

Marketing Insider Group

MARCH 27, 2023

This importance is emphasized in a 2023 study by Zippia, where it was found that 68% of B2B customers are lost due to perceived indifference or apathy. Image Source: Zippia Ensuring your company has the most effective, dedicated resources that deliver detailed and engaging solutions will quickly improve your B2B client retention rates.

Tactics 245

Tactics Effectiveness B2B Marketing Management 245

Webbiquity

APRIL 19, 2022

Here are five ways to effectively utilize it. Provide Insight with Case Studies. 54% of B2B buyers say they want to read through a case study before making a decision. Essentially, case studies are marketing collateral. Any Hubspot case study can serve as a great example to emulate.

Ideal Customer Profiles 332

Ideal Customer Profiles Practices Case Study Case Studies 332