Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Ambal's Amusings

MAY 6, 2010

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? He is also the author of the White Paper Pundit blog. Which content should be free?

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Contently

MAY 19, 2016

Resource-intensive assets like e-books, white papers, sales sheets, case studies, PDFs, and slideshows are crucial for generating leads and nurturing prospects, but marketers have had no real way to track how they perform. Key findings include: Though the average length of a downloadable document is 13.4

Advertising Benchmark 112

Advertising Benchmark Case Study Case Studies Paper 112

WriteSpark

APRIL 18, 2018

Yet it was interesting to see how quickly they reached consensus on which document had the most appeal, especially for motivating a purchase decision. The document with the greatest amount of product details, even though it was in a very text-heavy, table layout with a small font and footnotes. The group's choice?

Case Study 120

Case Study Case Studies Paper Purchase 120

WriteSpark

APRIL 18, 2018

Yet it was interesting to see how quickly they reached consensus on which document had the most appeal, especially for motivating a purchase decision. The document with the greatest amount of product details, even though it was in a very text-heavy, table layout with a small font and footnotes. The group's choice?

Case Study 120

Case Study Case Studies Paper Purchase 120

ClearVoice

MAY 10, 2024

A recent Glassdoor Study by the Brandon Hall Group showed that effective onboarding processes boost retention and new hires by 82%. Transform Workplace Dynamics with Strategic Internal Communication Content in HR? Absolutely. Strategic Internal Communications content fosters a sense of belonging and purpose among employees.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. Jonathan Kantor.

Paper 100

Paper Enterprise Management Work Management SME 100

Customer Experience Matrix

DECEMBER 5, 2006

I suppose it’s petty to complain about the size of the type used in a white paper, but you would think something called “The CEO’s Guide to CRM Success” would recognize that senior managers might struggle with a six point font. Did I just call a CRM white paper “charmingly earnest”?

Paper 120

Paper Case Study Case Studies CRM 120

WriteSpark

JANUARY 14, 2014

Is this company trying to push prospects away (unlikely) or is it simply caught up in the trend-du-jour of web interfaces and content presentation that view a downloadable PDF document as belonging in the dark ages? Moving marketing content to the web shouldn''t mean leaving traditional print documents behind.

Content Marketing 120

Content Marketing Case Study Case Studies Paper 120

Marketing Insider Group

MARCH 29, 2021

Make sure to study their “likes” to identify special interests that can serve as content touchpoints. Sworn translators have completed intensive examinations in both the original language and their own and have earned the legal imprimatur to certify official government documents. Create Buyer Personas.

Planning 362

Planning Paid Search Agency Content Marketing Advertising Agencies 362

The Point

AUGUST 25, 2015

When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. You can access the document here: [link]. references the specific content asset.

Autoresponders 100

Autoresponders Leads Lead Marketing Qualified Leads 100

Hinge Marketing

JUNE 14, 2021

Within the executive summary, the full research study can be offered for sale as a premium content product. White Papers/Executive Guides . Guides and white papers are primarily used in content marketing/thought leadership applications. White Papers/Executive Guides.

Paid Content 146

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 146

KoMarketing Associates

APRIL 4, 2014

In KoMarketing’s 2014 B2B Web Usability Report , 38% of buyers consider case studies, white papers, articles, and blog posts as “must have” content. White Papers. Below are some areas B2B marketers can expand to if they want to add on to their content strategy. Email Newsletters.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

KoMarketing Associates

MARCH 19, 2019

Some offer examples may include: White Paper/Case Study. On the other hand, if getting a steady flow of beginning-of-the-funnel leads is important, a lighter, informational piece of content, like a white paper, should be offered. Pick the Right Offer. More Information. Utilize Sponsored Content Lead Gen Ads.

Linkedin 137

Linkedin Sales Qualified Leads High Quality Lead Tactics 137

WriteSpark

JANUARY 14, 2014

Is this company trying to push prospects away (unlikely) or is it simply caught up in the trend-du-jour of web interfaces and content presentation that view a downloadable PDF document as belonging in the dark ages? Moving marketing content to the web shouldn't mean leaving traditional print documents behind.

Paper 120

Paper Content Marketing Case Study Case Studies 120

Trade Press Services Newsletter

OCTOBER 6, 2022

Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Online Marketing Institute

DECEMBER 15, 2010

White Paper Pundit Helping you understand the world's most unique business communications medium « Brand Promotion in a White Paper: Where Should You Draw the Line? as outlined in my new book: “Crafting White Paper 2.0?. as outlined in my new book: “Crafting White Paper 2.0?.

Paper 40

Paper Best Practices RSS Landing Pages 40

Optinmonster

FEBRUARY 15, 2024

Your content team adds lead magnets to your blog, while Sales shares white papers via email, and Customer Success shares case studies through your help desk. And before you can even start writing, you have to think of an idea for a lead magnet first!

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96

Hubspot

APRIL 25, 2017

You already know that having and documenting your strategy is important because you’ve probably read the same reports and case studies that my team and I have read. How to Document Your Content Marketing Strategy. 2) Target Audience Personas. 4) Content Creation Process. 4) Content Creation Process.

Top of Funnel 77

Top of Funnel Marketing & Strategy Marketing Strategy Planning 77

Integrated B2B

MARCH 30, 2020

Right now, companies are in a battle for market share and, in some cases, survival. Those who study economic crises have always said it: In a market downturn, the strongest companies tend to make significant strategic gains. That means blog posts, articles, white papers , and the like. But which is the smartest strategy?

B2B Marketing 75

B2B Marketing Paid Search Agency B2B Thought Leadership Thought Leadership 75

Prospectr

FEBRUARY 28, 2017

Customer stories, also called “success stories” or the more mundane “case studies,” have amazing lead generation power. Though they typically only run 800-1200 words, they can be quite a complex document. What makes them work? How do you personalize in email? Many ways: By problem, industry, or role.

Tactics 164

Tactics Lead Scoring Lead Ranking Autoresponders 164

WriteSpark

NOVEMBER 2, 2010

Whenever you have "use it or lose it" funds to commit, here are a few ideas for spending them effectively: Invest in marketing documents with long-term value, such as an e-book, product selection guide, or product architecture white paper. Refresh existing documents.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Planning Paid Search Agency 120

WriteSpark

NOVEMBER 2, 2010

Whenever you have "use it or lose it" funds to commit, here are a few ideas for spending them effectively: Invest in marketing documents with long-term value, such as an e-book, product selection guide, or product architecture white paper. Refresh existing documents.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Planning Paid Search Agency 120

Biznology

MAY 30, 2018

It’s perfectly OK for you to ask authors to decide which content format their page is–they should know if they are creating a product spec or a white paper or a case study. But if you ask them to tag a document with the right industry or the right subject? Good luck. Don’t believe me?

Tagging 149

Tagging Automation Case Studies Content 149

KoMarketing Associates

FEBRUARY 20, 2018

This document serves as the bedrock of the program, as it allows us to gather critical information pertaining to the client’s business and industry. We frequently refer back to this document as we get the online marketing program launched. These documents typically include factors such as: Logo Variations / Usage. Color Schemes.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

Tiecas

JUNE 4, 2024

Case Study Generation: AI can help identify key insights from customer success stories and create compelling case studies that highlight the value of your products or services. Whitepaper Development: AI can analyze complex data and research to create informative and engaging whitepapers that showcase your expertise.

CMS Development 52

CMS Development Top of Funnel Work Management Marketing Management 52

Marketing Insider Group

JANUARY 27, 2020

Keep informed about new posts, as well as exclusive offers, such as e-books or white papers, that you offer only to subscribers. May: Publish a Case Study or Two. In fact, as Forbes ’ Ryan Erskine points out, 73 percent of all B2B customers rely on case studies to inform their purchases. We tricked you!

Startups 326

Startups Marketing & Strategy Marketing Strategy Content Marketing 326

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Integrated B2B

MARCH 30, 2020

Right now, companies are in a battle for market share and, in some cases, survival. Those who study economic crises have always said it: In a market downturn, the strongest companies tend to make significant strategic gains. That means blog posts, articles, white papers , and the like. But which is the smartest strategy?

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Thought Leadership Thought Leadership 52

Content Standard

JUNE 27, 2023

Yet, webinars and white papers from professional organizations and mainstay publications are no longer enough to support healthcare organizations and providers in their search for solutions. This type of educational content is extremely helpful as decision-makers build the internal business case for investing in your solution(s).

Work Management 88

Work Management Marketing Management Differentiation Education 88

WriteSpark

APRIL 9, 2013

A document that you think will appeal only to a very limited audience will turn out to be the most requested material ever produced by your company. The subject matter expert who rejects a first draft secretly wants to write the document. Corollary: The customer who eagerly wants to be in a case study has a boring story to tell.

Copywriting 120

Copywriting Microsite Copyright Case Study 120

WriteSpark

APRIL 9, 2013

A document that you think will appeal only to a very limited audience will turn out to be the most requested material ever produced by your company. The subject matter expert who rejects a first draft secretly wants to write the document. Corollary: The customer who eagerly wants to be in a case study has a boring story to tell.

Copywriting 120

Copywriting Microsite Copyright Case Study 120

The Point

DECEMBER 18, 2012

Ask a group of B2B marketers whether their Websites’ lead generation content (white papers, archived Webinars, case studies, videos, etc.) Secondly, asking the prospect to “register” in this scenario, or (as is often the case) “create an account,” is making that person do something that he or she didn’t ask to do.

Lead Ranking 100

Lead Ranking Lead Generation Sales Qualified Leads Marketing Websites 100

WriteSpark

DECEMBER 8, 2009

Yet it was interesting to see how quickly they reached consensus on one factor: which document had the most appeal, especially for motivating a purchase decision. The document with the greatest amount of product details, even though it was in a very text-heavy, table layout with a small font and footnotes. The group's choice?

Case Studies 120

Case Studies Case Study Advertising Benchmark Lead Scoring 120

Engagio

JANUARY 27, 2020

Usually this includes: What kind of content the piece falls under (is it an ebook, a blog post, a white paper, or something else). For most pieces, it’s simply a case of mixing up the introduction, swapping in relevant imagery, and choosing highly-relevant case studies to include. Where they can access the piece.

Account Based Marketing 103

Account Based Marketing Inbound Marketing ABM Work Management 103

ANNUITAS

JANUARY 28, 2014

According to Content Marketing Institutes 2014 study , 58% of organizations plan to increase spending this year. With this being the case, how can an organization be successful with their content marketing without a strategy? Case Studies receive a value of 10 points, White Papers 15 points and a Webinar attendance is 25 points.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Strategy 100