ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. My personal thoughts and experiences as an industrial marketer and consultant. Gartner’s prediction that 80% of B2B sales interactions will occur digitally by 2025 underscores this shift.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

ClickZ

JUNE 21, 2023

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. When you talk about creativity in B2B, it can feel abstract.

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Content4Demand

FEBRUARY 15, 2023

The lucky marketers registered for the 2023 B2B Marketing Exchange have some pretty fantastic sessions in store for them. You’ll meet plenty of your fellow B2B marketers at receptions and networking events—even in the marketplace, where of course you’ll find members of the Content4Demand team at Booth 309. to 11:15 a.m. to 11:55 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Marketing Insider Group

JULY 14, 2020

Marketing Isn’t What We Thought It Was. A study from the Fournaise Marketing Group found 80 percent of CEOs don’t trust their CMOs. The messages are about features, benefits, and differentiators. A report found 60 to 70 percent of B2B marketing content is unused. The world is chaotic. No ad, no return.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

Webbiquity

AUGUST 22, 2017

But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers. Brand building for B2B businesses is a little different from that for B2C companies. It’s not about being the coolest company in your industry, it’s about thought leadership.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Content Marketing Institute

JANUARY 12, 2018

In the 2018 B2B research , 62% of the most successful content marketers have a documented strategy vs. 16% of the least successful. But, interestingly, I’ve started to see an increasingly larger opportunity for content marketers to play a true leadership role in that broader marketing strategy. Let me explain.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

Hinge Marketing

MARCH 6, 2023

Thought leadership is one of those inherently appealing ideas. Who doesn’t want to be a thought leader? And for many B2B and professional services firms this makes a lot of sense. Thought leadership can provide the credibility and visibility for your offering.

B2B Thought Leadership 123

B2B Thought Leadership Thought Leadership Paid Content Advertising Agencies 123

Chris Koch

SEPTEMBER 29, 2011

Some time back, I blogged about the attributes of a thought leader. Lately, I’ve been talking to B2B marketers about the content delivered by these thought leaders and asking, What defines good thought leadership content? The best thought leadership pieces are bold and attack conventional wisdom.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Best Practices Case Study 100

Chris Koch

SEPTEMBER 29, 2011

Some time back, I blogged about the attributes of a thought leader. Lately, I’ve been talking to B2B marketers about the content delivered by these thought leaders and asking, What defines good thought leadership content? The best thought leadership pieces are bold and attack conventional wisdom.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Best Practices Case Study 100

Digital B2B Marketing

JULY 14, 2011

Thought leadership is a common marketing topic, but unfortunately thought leadership is not a common outcome of marketing. Part of the problem is that thought leadership marketing has lost all notions of actual thought leadership. A company or individual cannot be a thought leader in a vacuum.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Wikipedia Paid Search Agency 100

Marketing Interactions

MARCH 7, 2022

I recently wrote about B2B nurturing for net new vs. existing customers. Most companies tend to either write them off or recycle them back into their existing net new B2B nurturing programs. What to Consider for B2B Nurturing for Lost Opportunities. Why did you lose that opportunity? But what about lost opportunities?

Ideal Customer Profiles 88

Ideal Customer Profiles B2B B2B Thought Leadership Peer-to-peer 88

Adobe Experience Cloud Blog

APRIL 10, 2017

B2B organizations, large and small, partner with other companies to enhance their brand, extend their sales footprint, and grow their customer base. In this blog, I’ll share how you can launch a partner program for your organization—from defining objectives to structuring the program: Make a Business Case.

Budget Programs 107

Budget Programs Advertising Agencies Work Management Marketing Management 107

Golden Spiral

NOVEMBER 20, 2018

Thought leadership is another buzzword that is used — in B2B technology and SaaS industries in particular — that often leaves leaders scratching their heads, looking to answer questions like: What is a thought leader? How do we become a true thought leader in our space? Is thought leadership worth the hype?

B2B Thought Leadership 59

B2B Thought Leadership Thought Leadership Paid Search Agency Marketing Automation Services 59

KoMarketing Associates

FEBRUARY 9, 2016

How can a good B2B video be characterized? Why is it a good idea to incorporate video into your B2B marketing? It provides a forum for company thought-leaders and visible employees. Categories of B2B video, with examples: Branding and Corporate Awareness. Brand Differentiation – Why Buy? Informative.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Biznology

OCTOBER 10, 2016

For example, my article “ CMOs Are Failing to Go Beyond Brand Awareness ,” questions the actions of CMOs at organizations like Xerox , Wiley , Lithium , G2Crowd , and XOJet. These sales professionals challenge common practices, thoughts and approaches. According to the CEB, challengers outperform all other seller profiles.

Social Media 80

Social Media B2B Thought Leadership Media Peer-to-peer 80

SnapApp

FEBRUARY 28, 2018

As a B2B marketer, you’re faced with a number of branding challenges — from explaining what it is that you actually do , to making less-than-exciting (cough *boring*) industries sound intriguing. Do you want to be known as a marketing guru, an industry thought leader or a behind-the-scenes hustler who gets things done?

Paid Search Agency 106

Paid Search Agency Personalization B2B Thought Leadership Ad Building 106

Content Standard

JANUARY 18, 2019

The company’s new ad campaign hopes to change that, as CEO Brian Moynihan “picks up the mic” and adds his voice to the brand’s content marketing thought leadership efforts. That makes CEO leadership and trust more important than ever. The Pathway to Thought Leadership. Where do you begin?

Thought Leadership 66

Thought Leadership B2B Thought Leadership Paid Search Agency Content Marketing 66

Inbox Insight

SEPTEMBER 24, 2018

Sales literature, demo videos and case studies – good content has always had a place in B2B marketing. In the B2B sales process, the balance of power has shifted. Today, B2B buyers are 57% of the way through the purchasing decision before they talk to sales teams [ mycustomer ] – if they do at all. intelligenthq ].

Top of Funnel 74

Top of Funnel B2B Marketing Work Management Marketing Management 74

Biznology

JANUARY 20, 2016

A B2B promotional video that is made for lead-generation, like a landing page, needs to be quick; whereas a online business video production that is used during, or as a follow up to a presentation is very different in length. As most B2B sales need human interaction, once that prospect is talking to you in person, their research continues.

Video Marketing 80

Video Marketing Product Top of Funnel Business 80

DealSignal

DECEMBER 28, 2021

These disciplines can include brand storytelling, differentiated messaging and positioning, account-based marketing, content marketing, digital marketing, lead-to-revenue processes, and the tracking of key metrics for ongoing optimization. Demand Generation Strategy and Tactics. Demand gen strategies. Boost authority with valuable content.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

Marketing Insider Group

AUGUST 30, 2019

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Have a Formal Marketing Plan. Partner with a Marketing Agency. Spend 10% of Revenue on Marketing.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

B2BMarketing.net

FEBRUARY 8, 2024

The result, far more than a cheat sheet, is a thoughtful, far-reaching, and highly insightful plan for how the CMO can achieve what is arguably their primary, yet so frequently elusive, goal: to be genuinely indispensable to the CEO and the management team as a whole. I is for impeccable: “With my thoughts, words and actions.”

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

SalesIntel

APRIL 7, 2022

The need for inter-department support and alignment has led to the creation of a term gaining popularity in the B2B industry, “Smarketing.” You will likely play a prominent role in changing the thought process and encouraging both sales and marketing to reconceptualize their responsibilities and larger objectives. What is Smarketing?

Paid Search Agency 52

Paid Search Agency Top of Funnel Ideal Customer Profiles Marketing Analytics Tools 52

SalesIntel

APRIL 7, 2022

The need for inter-department support and alignment has led to the creation of a term gaining popularity in the B2B industry, “Smarketing.” You will likely play a prominent role in changing the thought process and encouraging both sales and marketing to reconceptualize their responsibilities and larger objectives. What is Smarketing?

Paid Search Agency 52

Paid Search Agency Top of Funnel Ideal Customer Profiles Marketing Analytics Tools 52

SalesIntel

APRIL 7, 2022

The need for inter-department support and alignment has led to the creation of a term gaining popularity in the B2B industry, “Smarketing.” You will likely play a prominent role in changing the thought process and encouraging both sales and marketing to reconceptualize their responsibilities and larger objectives. What is Smarketing?

Paid Search Agency 52

Paid Search Agency Top of Funnel Ideal Customer Profiles Marketing Analytics Tools 52

Bluetext

APRIL 1, 2021

So, when looking to drive media coverage, the biggest question SaaS providers need to answer is how do they differentiate themselves from their competition? An experienced B2B PR agency brings an informed third party perspective to identify where market gaps and needs exist, and how your particular solution can fill that gap.

Work Management 26

Work Management Marketing Management PR Creativity 26

Launch Marketing

MAY 16, 2018

Building B2B marketing campaigns that generate leads and effectively carry your messages to specific vertical markets doesn’t require you to be a seasoned expert in those industries. Examples of criteria to consider when researching your audience: . Do you have relevant customer case studies within this industry to promote? .

Verticals 54

Verticals Campaigns Paid Search Agency Planning 54

Atomic Reach

NOVEMBER 21, 2018

For example in web copy, ads, email subject lines , and of course, social media posts. To differentiate your B2B brand from others on such platforms, you need to have an authentic and distinctive brand voice. Admittedly, this can be much more difficult for B2B companies than B2C companies. Your brand voice.

Brand Identity 45

Brand Identity Branding B2B Thought Leadership B2B 45

Adobe Experience Cloud Blog

MARCH 4, 2015

The 2014 B2B Procurement Study from Acquity Group found that company websites are the most popular channel for conducting online research (according to 83% of respondents!). For example, based on the Marketo customer database, most company websites attract tens of thousands of visitors per month. Wouldn’t that be grand?

Top of Funnel 48

Top of Funnel Marketing Websites B2B Thought Leadership Thought Leadership 48

Hinge Marketing

MAY 28, 2014

Among professional services firms, one example is the use of educational content on blogs and video sites – content that is fast becoming more popular than promotional content. Corporate bloggers have a marketing agenda, for example. To be certain, the lines have blurred between PR and marketing. On Google+ or LinkedIn?

PR 48

PR Blogger Top of Funnel Planning 48

Marketing Insider Group

JANUARY 28, 2015

Commit to differentiating yourself by how helpful your content is going to be , not what your voice is. In this case, I would argue that going off-domain could help to lessen the promotional disconnect that your audience is currently feeling. I would say there is more of a tendency than a differentiation.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Hinge Marketing

FEBRUARY 2, 2016

” Such responses, however noble, cannot help your firm differentiate itself in a crowded federal marketplace. And, even if a virtue is a differentiator, a client will not experience the value of your virtue until they’ve been working with your firm for some time. Using research to identify differentiators reduces risk.

Work Management 48

Work Management Marketing Management Demand Paid Search Agency 48

LEADership

NOVEMBER 15, 2013

Already, 93% of B2B marketers are making use of content marketing; so you’re well aware that content marketing is a key investment. What’s the difference between effective and ineffective B2B content marketers? What do other B2B marketers know that you may not already know? Case studies/examples.

B2B Marketing 40

B2B Marketing Planning B2B Thought Leadership B2B 40

Sword and the Script | B2B

NOVEMBER 14, 2023

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing. This is a marketing leadership problem.

Marketing Budget Creation 120

Marketing Budget Creation B2B Marketing CMS Development B2B Thought Leadership 120

Metadata

DECEMBER 3, 2020

B2B Category Creators Episode 3 Complete Transcript Gil Allouche: All right, gentlemen. I do B2B marketing. I’ve been doing B2B marketing for longer than I’d like to admit. And nowadays I do advisory with a bunch of great B2B sales companies. Well, it’s nice to have you both. We had some cool guests.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

B2B Category Creators Episode 3 Complete Transcript Gil Allouche: All right, gentlemen. I do B2B marketing. I’ve been doing B2B marketing for longer than I’d like to admit. And nowadays I do advisory with a bunch of great B2B sales companies. Well, it’s nice to have you both. We had some cool guests.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52