Content4Demand

JANUARY 27, 2021

It’s easy to take the deceptively simple case study format for granted. Case studies play a valuable role in your content library. Standout case studies are concise, so you can’t waste words on tangents that don’t support your key points. Follow these five steps. Frame Your Story. Chat With Your Own Team.

Case Studies 100

Case Studies Case Study Studies Stats 100

Marketing Insider Group

AUGUST 7, 2023

Stop shouting at your audience and start having conversations with them. The best way to do this is through conversational content. Conversational content is more than just a marketing strategy. Writing conversational content for your audience means speaking their language, understanding their needs, and making them feel heard.

Conversion 206

Conversion Top of Funnel Content Lead Nurturing 206

KoMarketing Associates

JUNE 18, 2019

Case studies and client testimonials often don’t fit into the SEO-friendly or lead generation buckets (many have argued the case for keeping these assets ungated ) and for that reason, could fall to the wayside for B2B content programs. Don’t just state results without explaining how the customer got there. Our team is small.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Contently

FEBRUARY 24, 2022

But as buzzwords and jargon fly around the sector, content marketing leaders may be underusing one of the most critical marketing kit tools—the case study. The case for fintech case studies. And I’m often surprised to see some industry case studies peppered with more product features than customer stories.

Case Studies 108

Case Studies Case Study Studies Peer-to-peer 108

ClearVoice

AUGUST 9, 2021

Twitter being the place of origin for the hashtag, we will explore its history, Twitter’s hashtag best practices, and case studies so you can discover what type of Twitter hashtag strategy is right for your brand. These tips will help you leverage your organic conversations on Twitter and learn how to maximize hashtags.

Case Studies 105

Case Studies Case Study Twitter Studies 105

Lake One

OCTOBER 11, 2023

Sales and marketing also think the day is coming—in the not-too-distant future—when AI implementations will be able to reach out to people on their own, starting conversations that qualified salespeople will be able to finish with signed contracts. The post AI in B2B Sales and Marketing: Uses and Case Studies appeared first on Lake One ®.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

BenchmarkONE

APRIL 6, 2022

This is where case studies come in handy. . A case study gives skeptical customers evidence backed by data, numbers, and analysis. Where to Use Case Studies. Where to Use Case Studies. Case studies are an important part of your content marketing strategy.

Case Studies 84

Case Studies Case Study Studies Work Management 84

Benchmark Email

FEBRUARY 1, 2022

Even before you talk to the attendant, you overhear a conversation between a pleased customer and the shop attendant: Customer: Hey, the automatic cleaner I bought last week works excellently. Did it solve the problems… The post How to Put Together Case Studies for Your Business appeared first on Benchmark Email.

Case Study 98

Case Study Case Studies Studies Business 98

Outgrow

DECEMBER 1, 2020

Outgrow Interactive Case Study: How Castela zo Content Increased Conversion Rates With Outgrow. And there’s no better way of celebrating them than a good interactive case study. Let this interactive case study show you how Castelazo Content used interactive content for its clients. Brand Awareness.

Outgrow 52

Outgrow Case Study Case Studies Conversion Rate 52

Sales Engine

AUGUST 2, 2017

In this article, we look at a case study of lead nurturing that finds that nurtured leads were three times more likely to convert to sales-accepted leads than traditional marketing-qualified leads. Findings The BDRs called these 18,000 leads and over two months and had live phone conversations with 1,216 of them.

Lead Ranking 168

Lead Ranking Case Studies Case Study Marketing Qualified Leads 168

Martech

AUGUST 22, 2023

They use search engines and visit industry publications and associations online well before any conversation with a live salesperson. Communications included a monthly newsletter with product and solution updates, testimonials, case studies and training materials. Key takeaways So what can we learn from this case study?

Case Studies 75

Case Studies Case Study Studies Buy 75

Biznology

MARCH 9, 2017

The case study companies include Zappos, McDonald’s, and U.S. Rob’s eBook, “166 Case Studies Prove Social Media ROI,” available for free on the BarnRaisers website, has been downloaded over 115,000 times. The post 10 Inspiring Case Studies of Digital Transformation appeared first on Biznology.

Case Study 120

Case Study Case Studies Digital Transformation Studies 120

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

Merchandising 104

Merchandising Marketing Analytics Tools Conversion Lead Ranking 104

Webbiquity

FEBRUARY 5, 2021

During the life of your product or service, you’ll realize that simply scaling top-of-funnel inquiries (in volume) won’t generate peak conversions over the long run. Though this is normal, it leads to depreciating conversions and longer sales cycles, if not dealt with effectively. What is Conversion Optimization?

B2B Sales 258

B2B Sales Top of Funnel Conversion Peer-to-peer 258

Hubspot

MARCH 23, 2017

Optimizing page load time leads to noticable improvements in customer experience, conversion rates, and ultimately, your sales revenue. To see the real power of page load time, we compiled 12 case studies from real companies in the infographic below. These examples illustrate the impact reducing page load time.

Case Study 101

Case Study Case Studies Conversion Rate Studies 101

SmartBug Media

JANUARY 21, 2020

Although online reviews can help tell a part of story for your organization, a case study can help tell your audience an entire success story (start to game-changing) of one of your customers using your products or services. Would you rather listen to this blog instead of reading it? Just click play below. Use In Multiple Formats.

Case Study 89

Case Study Case Studies Studies Advertising Agencies 89

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. It guides potential consumers through the conversion funnel. You'll also learn how to boost conversions through the roof! Moreover, they help in increasing click-through and conversion rates for your brand. . And always remember - . Try Outgrow ! .

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

The Daily Egg

JANUARY 8, 2019

Poor traffic generation will typically lead to poor conversions. And as we know, poor conversions generate low revenue, leaving your business with little to no profit.

Case Study 111

Case Study Case Studies Traffic Studies 111

Optinmonster

JUNE 10, 2021

Does your website get a lot of traffic but your conversions are painfully low? He signed up for OptinMonster and saw an instant increase in conversions. I use targeted OptinMonster campaigns at various stages in the funnel to increase opt-ins, freemium signups, and sales conversion rates. primarily as a result of OptinMonster.

Case Study 69

Case Study Case Studies Studies Conversion Rate 69

markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. If you only have a few minutes, this post provides highlights from each case study.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Heinz Marketing

MARCH 4, 2023

How to Write a Case Study (That Actually Closes Deals) by Ryan Law Five advanced ways to improve the persuasiveness of your next customer case study and an acid test to see if you’ve done it. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

Case Study 52

Case Study Case Studies Studies Cross-Selling 52

ClickZ

NOVEMBER 5, 2019

Recently, Kiwi.com partnered with Interactions, a conversational AI company that provides intelligent virtual assistants (IVAs) to leading brands such as Hyatt, LifeLock, and Constant Contact, all of whom have a strong focus on delivering top-notch customer experience. Example of text-based conversational AI per Interactions.

Case Studies 49

Case Studies Case Study Work Management Marketing Management 49

Outgrow

FEBRUARY 12, 2021

Outgrow Interactive Case Study: How Grays International Generated 19k+ Leads, Engagement and Much More. We know it’s been long but Outgrow is back with yet another successful Outgrow interactive case study; and this time, it’s a big one! This Outgrow interactive case study is definitely proof of that.

Outgrow 52

Outgrow Case Study Case Studies Studies 52

Marketing Insider Group

SEPTEMBER 7, 2020

Outstanding traffic means zilch when those visitors aren’t making the conversion into customers. The only way to accomplish any of this is through proper website conversion rate optimization (CRO), and without it, you can kiss your profits goodbye. Newsflash: Only 22% of businesses say they are happy with their website conversion rate.

Conversion Rate 307

Conversion Rate Tactics Optimization Conversion 307

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

Marketing Craftmanship

OCTOBER 14, 2014

Conversely, intrinsic selling does not require a prospective client to base its selection of a seller based on work done for others. Wittreich website case studies' Extrinsic selling is a “trust me” approach, employed by a great number of B2B product and service providers. No leap of faith required.

Case Study 100

Case Study Case Studies Studies B2B Thought Leadership 100

WriteSpark

MARCH 12, 2013

A prime customer has just agreed to participate in a case study for your product--great news! But it can be tempting to turn what should be a focused case study interview call into an extended grilling of the customer for every bit of product feedback you can get. that add depth and interest to the case study.

Case Study 120

Case Study Case Studies Studies Customer Satisfaction 120

WriteSpark

MARCH 12, 2013

A prime customer has just agreed to participate in a case study for your product--great news! But it can be tempting to turn what should be a focused case study interview call into an extended grilling of the customer for every bit of product feedback you can get. that add depth and interest to the case study.

Case Study 120

Case Study Case Studies Studies Customer Satisfaction 120

Salesforce Marketing Cloud

MAY 8, 2020

Now more than ever, retailers – as well as other companies across industries – are focused on bolstering their online presence and supporting a digital-first business approach.

Case Study 75

Case Study Case Studies Personalization Studies 75

Envy

JULY 31, 2017

The result: Extensive organic promotion through inbound and paid channels leading to over 27% conversion rate and a decision to repurpose it further by creating a sibling eBook, targeting a second key persona, Security professionals. Social Media Skyrocketing with Overall 15% conversion to MQL. Overall 24% conversion to MQL.

Lead Ranking 85

Lead Ranking Marketing Qualified Leads MQL Case Study 85

Convince & Convert

APRIL 25, 2024

Quite a bit: Content formats like Playbooks, Case Studies, and Trend Reports are strongly linked with immediate buying decisions. Conversely, formats like Tips & Tricks Guides, Courses, and e-Kits signal less immediate intent. Case Studies Hold a Lot of Weight E-books are the reigning king of B2B content formats.

B2B 143

B2B Case Study Case Studies Content 143

OutboundView

JANUARY 19, 2024

High-quality leads should have a higher conversion rate into actual sales, indicating effective initial screening and qualification by the SDR team. Quick Case Study A client of ours ramped up to 6 full-time internal SDRs and an SDR manager over a six-month period.

Case Study 36

Case Study Case Studies Marketing Qualified Leads Studies 36

Biznology

AUGUST 8, 2016

Here are 12 inspiring social media monitoring case studies. They got closer to our customers and focused on how to monitor, respond, and triage conversations. By measuring the volume of conversation following the campaigns, H&M found that the success of their endorsements depended on their geographical markets.

Case Study 80

Case Study Case Studies Social Media Paid Content 80

Leadspace

JANUARY 23, 2018

Case studies are among the most high-impact pieces of content a B2B marketer can produce. Unlike many other forms of marketing content — for example blogs, ebooks, white papers or reports — case studies give you an opportunity to directly demonstrate the real-life value your solutions are providing to customers.

Case Study 54

Case Study Case Studies Studies Enterprise Management 54

Outgrow

APRIL 7, 2020

Outgrow Chatbot Case Study: How StepOne Agency Increased Their Leads By 2.67x. And however much we tell you about Outgrow interactive content, nothing’s going to be as good as a juicy case study. So here’s an Outgrow chatbot case study to show how StepOne Agency 2.67x-ed their leads by using the Outgrow interactive tool.

Outgrow 52

Outgrow Case Studies Case Study Paid Search Agency 52