Launch Marketing

APRIL 19, 2023

Powerful customer marketing that engages audiences and drives home your unique value proposition can be a differentiator edge in a crowded market. For your organization to boost customer marketing activities, consider these B2B content personalization tactics. Case studies are another personalization tactic.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Content Standard

JANUARY 18, 2019

The company’s new ad campaign hopes to change that, as CEO Brian Moynihan “picks up the mic” and adds his voice to the brand’s content marketing thought leadership efforts. That makes CEO leadership and trust more important than ever. The Pathway to Thought Leadership.

Thought Leadership 66

Thought Leadership B2B Thought Leadership Paid Search Agency Content Marketing 66

Tiecas

MARCH 11, 2024

Common mistakes include prioritizing aesthetics over functionality, lacking compelling content, or neglecting alignment between the website and your existing sales process. As Jeffrey Zeldman (American entrepreneur, web designer, author, podcaster and speaker on web design) astutely put it, “Content precedes design. prominently.

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

Content Standard

DECEMBER 14, 2023

A Content Disrupted podcast with Dusty DiMercurio, Senior Director of Industry and Portfolio Marketing at Autodesk. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. At Autodesk, content marketing started as a program to drive demand within a new audience segment.

Top of Funnel 88

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 88

Digital B2B Marketing

JULY 14, 2011

Thought leadership is a common marketing topic, but unfortunately thought leadership is not a common outcome of marketing. Part of the problem is that thought leadership marketing has lost all notions of actual thought leadership. A company or individual cannot be a thought leader in a vacuum.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Wikipedia Paid Search Agency 100

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Top Rank Marketing

FEBRUARY 26, 2024

A seasoned agency partner can help your company and its solutions stand out at a time where differentiation is absolutely vital. Source ) #2: Track record and case studies showcasing successful tech marketing campaigns. Again, it comes down to differentiation. It’s no secret: tech is a fast-changing industry.

Advertising Agencies 124

Advertising Agencies Paid Search Agency Ad Agencies Allocation 124

Tiecas

APRIL 5, 2024

Did you know 80% of successful content marketers have a documented content marketing strategy? In my experience working with manufacturers and industrial companies, too many are in a rush to pump out more content without a strategy in place. Table of Contents What is an Industrial Marketing Strategy?

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

Tiecas

FEBRUARY 5, 2024

Table of Contents Industrial Marketing for Manufacturers: Perspective of a Founder/Owner of a Manufacturing Company Industrial Marketing for Manufacturers: Point of View of a Sales Manager/Director of Marketing Why Would a Marketing Manager of a Manufacturing Company Outsource Industrial Marketing Tasks?

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

PathFactory

MARCH 4, 2021

While ABM is not a new concept, recent studies from eMarketer showed only 17% of B2B marketers worldwide said their ABM program was mature and driving strategic growth. The other 83% mentioned that their biggest challenge is ensuring you have the right content for an ABM approach. And, in most cases, the content is disjointed.

Top of Funnel 111

Top of Funnel Account Based Marketing Paid Search Agency ABM 111

Marketing Insider Group

NOVEMBER 16, 2021

ITSMA made the 2020 an on-line virtual event, and transformed the content and experience to shorter days, ran their Marketing Excellence Awards first, and did the post-event workshops after the formal close of the core Marketing Vision virtual event. The Thought Leadership Journey is Here to Stay.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Scoop.it

MARCH 2, 2023

You might have heard that content is an elixir for growing a small business. But how do you start to create high-performing content that cuts through the noise, moves people to take action, and grows your business? What Is Content Marketing? Why Should Brands Bother With Content Marketing? So let’s dive in.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Brand Identity 92

Marketing Insider Group

MARCH 18, 2021

Create Meaningful Content. To engage with your audience, you must continually serve up content that aligns with their pain points and goals. Promote helpful pieces like blogs and case studies while also announcing new product launches, acquisitions, or other noteworthy news. Become a Thought Leader.

Social Media 357

Social Media Work Management Webinar Metrics Social Marketing 357

Velocity Partners

MAY 8, 2024

This is an interview with Udi Ledergor about the real goal of content marketing and the 95-5 rule. Udi, we’ve been making the case that the inbound-driven era of Go-to-Market is morphing. Why do we only talk about our product, case studies, benefits and differentiators if only 5% of our market is looking to buy right now?

Marketing Analytics Tools 83

Marketing Analytics Tools B2B Marketing B2B Thought Leadership Planning 83

B2B Digital Marketer

FEBRUARY 1, 2024

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. Julian Lumpkin emphasizes the crucial but often misunderstood role of customer success stories.

Case Studies 52

Case Studies Case Study Business B2B Thought Leadership 52

Adobe Experience Cloud Blog

APRIL 13, 2016

But before our partners can get introduced to our sales teams, we require them to provide at least two case studies. While case studies are a great asset for your prospects and customers, the more sales reps that know about your solution and understand how it fits in with their own, the more “feet on the street” you have.

Case Study 48

Case Study Case Studies Studies Work Management 48

Circle Studio

JUNE 27, 2019

Content is the magnet of your website and arguably the most important tool in helping achieve your firm’s marketing goals. Whether you’re looking to do a complete website redesign or just want to make improvements to your current site, it’s crucial to have a solid content strategy in place. Conduct a website content audit.

Marketing Websites 133

Marketing Websites Top of Funnel Content Thought Leadership 133

G2M Solutions

JULY 20, 2023

One early challenge for B2B go-to-market teams is the proliferation of copycat content generated by AI algorithms. Soon your heartfelt blog, proven sales playbook, LinkedIn post, carefully crafted case studies and artfully created eBooks will be swamped by a Tsunami of competently written but utterly vanilla schlock.

Case Study 62

Case Study Case Studies Content Differentiation 62

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Marketing Insider Group

JULY 16, 2020

The issue is that leadership, sales, marketing, and account management teams are pushing out more connection invitations, more messaging, and more stuff as they attempt to rebound and grow again. I also came to these conclusions after having my team study more than 100 profiles a day (5 days a week) for the last 4 months.

Top of Funnel 164

Top of Funnel Ideal Customer Profiles Profiling Linkedin 164

Hinge Marketing

OCTOBER 22, 2020

It is the dilemma of content production. Marketers know that they have to tolerate this dilemma because content development is proven to generate awareness, thought leadership , leads, engagement, and sales opportunities. that content development is the top priority of most marketers—edging out brand differentiation.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

BuzzSumo

MAY 9, 2019

If more/better engagement is one of your content goals, you need concrete data to help you decide what to post types you need to see improved numbers. In fact, measuring and tracking your content goals/results is an integral component of a successful content strategy – a concept I teach in my Content Strategy & Marketing Course.

Thought Leadership 111

Thought Leadership Case Studies Case Study Top of Funnel 111

Marketing Insider Group

JULY 14, 2020

Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. Marketing Isn’t What We Thought It Was. A study from the Fournaise Marketing Group found 80 percent of CEOs don’t trust their CMOs. Marketers need to deliver content that attracts buyers.

Paid Content 288

Paid Content Ad Frequency Paid Search Agency Marketing Budget 288

Thinkers360

APRIL 18, 2024

Highlighted Content : Introducing the Webex app for Ford and Lincoln’s new in-vehicle digital experience , Global Hybrid Work Study | Employee Insights, In-Office Challenges, and the Role of AI. Specifically, our Webex AI Assistant uses generative AI and Large Language Models (LLMs) for use cases like these.

B2B Thought Leadership 62

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 62

Hinge Marketing

MARCH 11, 2021

Hinge Research Institute’s annual High Growth Study research tells us that one of the best pivots that marketers and others can make is to leverage research more (at least quarterly). By using “Research as Content,” you can take that one research study and repurpose its content dozens of different ways throughout the year.

Marketing Budget 93

Marketing Budget Research Lead Scoring Lead Ranking 93

Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

Top Rank Marketing

NOVEMBER 27, 2023

75 percent of B2B marketers are investing in influencer marketing , with 93 percent planning to use B2B influencers even more during 2024 , according to recent Ogilvy data which we covered in our “ 5 Winning Ways To Personalize Content With B2B Influencer Marketing.”

Marketing AI 111

Marketing AI B2B Marketing Enterprise Management Marketing Management 111

Marketing Insider Group

NOVEMBER 18, 2020

Create Visual Content. Create More Relevant Content. Create Content that Addresses Your Customer Journey. 63% of B2B marketers report using a content marketing agency to handle some or all of their marketing program. Embrace Automation and Martech. Harness the Power of Big Data. Go Multichannel. Create a Brand Identity.

Resource Management 359

Resource Management Demand Generation Agencies CMS Development Work Management 359

Tiecas

MAY 17, 2024

This forms the basis of your website’s messaging and content strategy. By addressing your audience’s specific pain points and desires, you can create a value proposition that differentiates your company and drives conversions. A first impression can make or break a potential customer’s decision to engage with your brand.

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52

Rev

NOVEMBER 1, 2023

Personalized content Understanding the organizational structure and functional expertise of your ideal customers allows your team to develop content that addresses their specific pain points and challenges. This analysis can help your company identify gaps and differentiate your offerings.

Ideal Customer Profiles 78

Ideal Customer Profiles Account Based Marketing Thought Leadership Demand Generation Agencies 78

Tiecas

MARCH 21, 2024

My personal thoughts and experiences as an industrial marketer and consultant. My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Important: This isn’t about overwhelming visitors with endless content.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Adobe Experience Cloud Blog

NOVEMBER 25, 2019

The extra mile is often a differentiator between great and phenomenal work. Striving for excellence and being thoughtful about the customer journey is great, but nowadays it has become a necessity in order to compete. Upload supporting content. The application process is easy and consists of only four steps: Create a profile.

Marketo 136

Marketo Ideal Customer Profiles Thought Leadership Guidelines 136

Adobe Experience Cloud Blog

MARCH 19, 2020

In the modern marketer’s race to capture buyer attention and create meaningful experiences, differentiation is more important than ever. . Most nurture campaigns involve a series of emails sharing information to interest potential buyers: eBooks, case studies, webinars, one-pagers, and more.

Sales Management 164

Sales Management Campaigns Demonstrating Intent Marketo 164

Sprout Social

APRIL 6, 2023

Content calendars are widely used in content teams, regardless of the industry. They work as mental models by helping us comprehend content strategies, laying out a roadmap of what needs to be done. What is a content calendar? A content calendar is a framework used to effectively manage your content marketing program.

Content 81

Content Work Management Ad Frequency Marketing Management 81

ClickZ

JUNE 21, 2023

Ty Heath: For a long time, people have associated B2B with purely business-related content, detached from the principles that influence decision-making. However, B2B content is consumed by human decision-makers who are influenced by the same factors as any other audience. How would you make the case for creativity to the CFO?

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Content4Demand

FEBRUARY 15, 2023

We’ve identified eight must-see sessions ideal for content marketers to help you chart your course through our favorite event of the year. Content Storytelling: Cut Through the Clutter with Inspiring Buyer Stage-Specific Content Monday, February 27, 9:30 a.m. Are We Ready to Trust the Machines? to 11:15 a.m. to 11:15 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Industrial Marketing Today

OCTOBER 9, 2012

A Value Proposition plays an important role in differentiation, which in turn affects lead generation. Yet, if you read the content on most industrial websites, they tend to sound similar within each industry. Free content addresses the self-serve needs of early stage visitors that are at the top of the funnel (ToFU).

Top of Funnel 60

Top of Funnel Differentiation Lead Scoring Lead Ranking 60