Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success.

Top of Funnel 311

Top of Funnel Marketing Strategy Marketing & Strategy Planning 311

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Content Standard

DECEMBER 14, 2023

A Content Disrupted podcast with Dusty DiMercurio, Senior Director of Industry and Portfolio Marketing at Autodesk. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. At Autodesk, content marketing started as a program to drive demand within a new audience segment.

Top of Funnel 88

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 88

Hinge Marketing

JANUARY 5, 2023

When McConaughey and team return to their spacecraft, he is greeted by the one team member who stayed behind to study the planet from above. The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan. What is Inbound Content Marketing?

Paid Content 135

Paid Content Top of Funnel Content Marketing Planning 135

Tomorrow People

APRIL 10, 2018

A content marketing strategy is dead in the water if it can’t deliver significant sales-ready leads. How good is your content strategy? This means taking a new approach to how leads are managed, scored and measured and to the steps taken to move prospects along the sales funnel. Going micro with content marketing.

Lead Scoring 176

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 176

Martech Advisor

NOVEMBER 12, 2019

Case studies are an excellent medium for building a story around your product or service. In this quick guide, we discuss: What is a case study in marketing? A five-step case study marketing plan. Examples of case studies from Google to inspire you.

Case Study 55

Case Study Case Studies Studies Top of Funnel 55

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. It is a top tactic.

Top of Funnel 255

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 255

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. The Shift to Customer-Centric Marketing. In 2019, 90% of all U.S.

Buyer Intent 354

Buyer Intent Intent Work Management Marketing Management 354

Scoop.it

SEPTEMBER 7, 2022

Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? Offer downloadable digital content. Write more blogs.

Lead Generation 76

Lead Generation Lead Scoring Lead Ranking Top of Funnel 76

Hinge Marketing

MARCH 30, 2022

After Implementing a B2B Content Marketing Strategy. You’re regularly publishing insightful and shareable blog posts and amplifying your content through social networks. You’ve established a B2B content marketing strategy. B2B Content marketing is not meant to drive revenue overnight.

Contact Marketing 84

Contact Marketing Contacts Top of Funnel B2B Marketing 84

ClearVoice

JULY 17, 2023

With the right approach, content marketing can transform fledgling startups into powerhouses of influence and success. Here’s a primer on how content marketing is an essential part of fintech growth and how to do it right. Let’s examine what content marketing brings to the table regarding fintech growth.

Startups 52

Startups Top of Funnel Content Marketing Planning 52

Webbiquity

NOVEMBER 17, 2020

Business owners and marketers have had to quickly and repeatedly adapt their strategies , redefine how they do branding , and adjust their infrastructure in these unprecedented times. Among the aspects proving to be particularly challenging is content marketing. Image credit: Carl Heyerdahl on Unsplash. Unsatisfactory ROI.

Top of Funnel 260

Top of Funnel ROI Marketing Automation Services Work Management 260

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 281

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 281

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. While the two terms are somewhat synonymous, demand generation strategies span the entire funnel. Demand Gen = Sales + Marketing.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Industrial marketing for manufacturers offers solutions that allow us to maximize our resources.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. As opposed to whole blog posts, webinars, eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. What is the Landing Page’s Importance in Digital Marketing?

Landing Pages 246

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 246

ClearVoice

JULY 18, 2023

Both content marketing and traditional advertising fall under the global umbrella of “marketing.” Let’s take a deep dive into content marketing vs. traditional advertising in finance. Today, businesses have another option: content marketing. Plus, how to decide which is best for your company.

Advertisements 52

Advertisements Advertising Top of Funnel Paid Search Agency 52

Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

Convince & Convert

SEPTEMBER 17, 2015

Ritika Puri helps content marketers tell better stories. highlight to tweet) She is the CEO and Co-Founder of Storyhackers, where they help build out content strategy and programs for clients ranging from Fortune 500 companies to growth-stage startups. How to measure content success at all levels of the funnel.

Content Marketing 155

Content Marketing Top of Funnel Paid Search Agency Startups 155

BenchmarkONE

MAY 8, 2019

More than 80% of people have purchased a product or service as a result of consuming business content, according to a study by Clutch. People in different parts of the sales funnel consume different types of content. So, how can your business format its website and content to both engage and sell? Source: Shopify.

Top of Funnel 88

Top of Funnel Work Management Marketing Management Conversion 88

SalesGrape

OCTOBER 10, 2023

Telemarketing vs. Digital Marketing: Which Drives Better B2B Leads? With the rise of digital marketing strategies, many businesses have shifted their focus towards online lead generation techniques. However, advancements in technology have paved the way for more innovative approaches like digital marketing.

Telemarketing 86

Telemarketing Paid Content Sales Qualified Leads B2B Marketing 86

Biznology

APRIL 14, 2017

Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. So now that you are on board with the benefits of online B2B marketing videos, what does video content marketing really mean?

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Navigate the Channel

DECEMBER 19, 2023

In today’s rapidly evolving business landscape, B2B marketers face unique challenges and opportunities. With digital transformation, shifting consumer expectations, and a mobile-first mindset, the world of B2B marketing is undergoing a significant transformation.

Tactics 73

Tactics B2B Marketing Multi-Touch Attribution B2B 73

Content Marketing Institute

MAY 4, 2018

If you are in marketing, you probably see a visual of something you work to optimize every day. It’s the representation of marketing process and efficiency. You work to put aggregate customer segments – audiences – into this funnel. Marketing people would say “I see a filter.”. Classic battle between sales and marketing.

Top of Funnel 95

Top of Funnel Research Content Marketing Marketing Budget 95

FunnelEnvy

DECEMBER 26, 2023

Conversion Rate Optimization (CRO) is one of the top goals for B2B marketers. It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO. Helping simplify the overwhelm is where Funnel Envy can help.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Paid Search Agency 127

Paid Search Agency Marketing Attribution Top of Funnel Companies 127

Contently

JANUARY 3, 2017

Last month, before people went away on vacation and struggled to explain their jobs to their extended families, the editorial team asked everyone at Contently to think about the future of content marketing. Will fake news change the way publishers pursue marketing? Kristen Poli, content strategy associate.

Marketing AI 144

Marketing AI Demand Generation Agencies Paid Search Agency Enterprise Management 144

Content Marketing Institute

JANUARY 22, 2019

So it should come as no surprise that, as content marketers, we often approach the task of developing new ideas and initiatives by referencing, analyzing, and iterating on the creative experiences we know and love – standing on the shoulders of giants , so to speak. Case in point: #WeAreCisco. . Click To Tweet.

Examples 105

Examples Top of Funnel Content Marketing Paid Search Agency 105

Scoop.it

JULY 5, 2022

As the world of content marketing becomes ever more competitive, the types of posts you publish can significantly impact both your rankings and your conversion rates. . Here’s how to create reader-focused blog posts that will help you achieve your content marketing goals. Know Your Audience. Write Meaningful Subheadings.

Rules 103

Rules Top of Funnel Content Marketing Tips 103

ClearVoice

AUGUST 10, 2020

Health care marketing funnels can be used to map out a happy path for every segment of your audience, helping to guide them on their journey to find health care information that is both relevant and useful. Using marketing funnels to create targeted health care content. Content for health and well being.

Top of Funnel 59

Top of Funnel Marketing Funnels CMS Development Marketing & Strategy 59

Adobe Experience Cloud Blog

JUNE 6, 2018

Content marketing is an effective way to build brand awareness and grow revenue. The evidence is in the sheer volume of companies—including 89% of B2B —that have content marketing programs. But knowing that content marketing is effective and measuring it are two very different things.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

The Marketing Blender

JULY 19, 2022

How To Build A B2B Marketing Funnel. When you’re in the business of marketing B2B products or services, it’s crucial to create a B2B marketing funnel that will guide potential customers through the buying process. That’s why it’s so important to have a well-defined digital marketing funnel in place.

Top of Funnel 98

Top of Funnel Marketing Funnels B2B Marketing Ad Building 98

FunnelEnvy

JANUARY 8, 2024

Unsurprisingly, artificial intelligence is the big news for B2B SaaS marketing and sales in 2024. Yet while generative AI is transforming B2B SaaS marketing, the other big news is not about tech disruption but about people – specifically about the sales experience buyers want now.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

DealSignal

APRIL 10, 2024

Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers? ” Downloads of resources such as case studies and eBooks, especially those that are not simply informational and may indicate purchase intent.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Parse.ly

JULY 21, 2022

B2B content marketing is a type of promotion that brands use to engage another organization or its employees through digital content. Content can come in many formats, such as blog posts , videos, and webinars.]. Content is essential for B2B companies to make purchasing decisions. Zendesk’s annual reports.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

FunnelEnvy

MARCH 18, 2024

Studies prove that B2B prospects now prefer a digital buying journey over sales calls. Understanding your target audience is more important than ever for lead generation and improving the ROI of marketing and sales. Craft Targeted Messaging Imagine sending generic email marketing blasts that land flat with your audience.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. Savvy professional services firms and other expertise driven sales teams develop content specifically to educate potential clients and showcase their expertise and areas of focus.

Paid Content 145

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 145