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The 4 Basic Truths of Good Sales Enablement Content

Contently

That wasted effort could be avoided if marketers approached their sales teams for input before plotting out their editorial calendar full of case studies and product marketing assets. The answers to those questions need to exist in your sales decks, one-sheeters, and case studies.

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Top seven chatbot platforms and tools available

ClickZ

30-Second Summary: By 2020, a Walker study stated that customer experience will overtake price and product as the major differentiating factor. A Walker study stated that customer experience will overtake price and product as the major differentiating factor by the end of 2020. Allows you to acquire leads from comments on Facebook.

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Why a B2B Brand Is Experimenting With Snapchat

Convince & Convert

“I go door-to-door, and I provide a business case as a form of cookies for people to buy, in the form of a pixel tool.” DocuSign : blog , Instagram , Facebook , and Twitter. Case Study: How DocuSign’s Advocates Influenced More Than $3 Million in Sales Pipeline. ” —@caitlinangeloff. MarketingProfs.

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Contagion, Social Media, and Why Things Catch On

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. via Syncapse. Four Your Information.

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B2B Webinar Best Practices for Marketers to Win ‘Em Over

Rev

It exists like a B2B Case Study , to prove credibility, engage your audience and teach a valuable lesson. Try using Facebook Live or Google Hangouts for your first few webinars to work out any bugs before investing in a dedicated software. . But how can B2B marketers use this craving-for-knowledge to their advantage? .

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Do You Know When to Create and When to Curate?

Convince & Convert

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. When Paul joined Omaha Steaks , they already had some of the social channels in place: an Omaha Steaks Facebook page , a scattered Twitter presence, a company blog called Steak Bytes that shared recipes and resources.

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Don’t Get Caught Up In Tactics – Keep the Customer in Mind

Convince & Convert

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. via Pew Research. See you next week!

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