Convince & Convert

DECEMBER 5, 2013

So, what was fueling the social conversation? From celebrating participant’s moustaches, fundraising efforts and even raising awareness for other company’s Movember campaigns, a steady stream of engaging content continues to be shared across Facebook, Twitter, Instagram, and YouTube. According to data from Topsy , there were 1.5

Case Study 139

Case Study Case Studies Studies Paid Search Agency 139

Webbiquity

FEBRUARY 5, 2021

During the life of your product or service, you’ll realize that simply scaling top-of-funnel inquiries (in volume) won’t generate peak conversions over the long run. Though this is normal, it leads to depreciating conversions and longer sales cycles, if not dealt with effectively. What is Conversion Optimization?

B2B Sales 260

B2B Sales Top of Funnel Conversion Peer-to-peer 260

Webbiquity

MARCH 28, 2023

Interactive Content Interactive content is an amazing way to boost all relevant engagement metrics: time on page, click-through rates, and conversion rates. Case Studies Image credit: Scott Graham on Unsplash The case study is the go-to content format when your goal is to demonstrate your expertise and authority.

Top of Funnel 311

Top of Funnel Marketing Strategy Marketing & Strategy Planning 311

B2B Digital Marketer

FEBRUARY 1, 2024

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. Julian Lumpkin emphasizes the crucial but often misunderstood role of customer success stories.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Ambal's Amusings

NOVEMBER 12, 2009

Case studies come in all shapes and forms. Our Panel of Case Study Experts have written and reviewed thousands of case studies over the years. Which case study stands out in their mind? Blog CindyKing Twitter CindyKing. Blog CindyKing Twitter CindyKing. Cindy King's Tip.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Oktopost

JULY 20, 2023

Threads is designed to be a space for sharing text updates and joining public conversations. But what really sets Threads apart is its tools for enabling positive, productive conversations. This means you can expect a safe, respectful environment for your conversations. Now, here’s the kicker. But that’s not all.

Conversion 91

Conversion Social Media Ideal Customer Profiles Communities 91

SocialPilot

FEBRUARY 12, 2024

Twitter is one of the best online communication tools available today. Thankfully, Twitter’s advanced search can, and that’s important if you want to know how to search Twitter like a pro. Let’s help you understand how you can master Twitter’s advanced search. Where Is Twitter Advanced Search Located on the App?

Twitter 54

Twitter Paid Search Agency Keywords Search Marketing 54

Scoop.it

FEBRUARY 22, 2024

Platforms like LinkedIn, Twitter, Instagram, and TikTok allow you to connect with audiences in the spaces where they’re already active. You can share articles, case studies, and insights to position yourself as an industry expert. Twitter is ideal for real-time news sharing and commentary.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Convince & Convert

MARCH 5, 2024

Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior. Many advertisers I work with are scared of entering a conversation that could be critical of their brand, instead of seeing it as a chance to state your case. Redditors are inherently curious.

Research 147

Research Loyalty Case Studies Communities 147

SnapApp

NOVEMBER 19, 2015

No matter how much planning you put into promotion, not everything you publish on Twitter will be a hit. They told their happy social media followers on Twitter that they would give away 10 of their True Grit pullovers to lucky participants. Pro tip: Always share an image on Twitter, as they can boost retweets by 35%.

Case Study 54

Case Study Case Studies Social Media Top of Funnel 54

Convince & Convert

SEPTEMBER 22, 2013

If you’re going to try to pick off your competitors’ customers on Twitter one-by-one, you probably should do so with very clear information and calls-to-action. 4 Ways This Big Brand Blew It on Twitter is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Unclear Benefit.

Twitter 155

Twitter Brand Identity Branding Case Study 155

Convince & Convert

NOVEMBER 6, 2014

In watching the video, it isn’t immediately apparent that the video was crowdsourced from 27 fans on Twitter. There are no Twitter graphics, usernames, or quotes called out until the ending credits. It capitalizes perfectly on conversation and excitement around the season. Distribution & Timing Matters.

Twitter 156

Twitter Case Study Case Studies Budget Programs 156

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. Here’s the truth — despite a lot of fears about Twitter’s future, with more than 95 million users in the U.S.

Twitter 68

Twitter Optimization Tips Display 68

Zoominfo

MAY 20, 2021

A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. A study by MailChimp found that the average email open rate across industries is 21.33%.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

ClearVoice

MARCH 3, 2023

Testimonials and case studies can help influence potential leads and customers. Also, how to use customer testimonials and case studies to increase trust in your business. A case study goes a step further. Case studies offer a more comprehensive look at how your product or service solved a problem.

Case Studies 97

Case Studies Case Study Studies Touchpoints 97

Hubspot

JANUARY 15, 2015

Case studies are an invaluable asset when it comes to establishing proof that what you''re offering is valuable and of good quality. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

Optinmonster

JULY 20, 2021

Case studies. Popups have been proven to increase conversions. This adds extra credibility to your campaign and will boost your conversion rates for signups, pre-orders, revenue, and more! Want to see more conversions on your site? Case Studies. Then we linked back to the full case study.

Ideal Customer Profiles 105

Ideal Customer Profiles Examples Peer-to-peer Case Study 105

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Do you want to learn how to increase blog traffic?

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

SocialPilot

JANUARY 21, 2024

In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. It’s your portal to showcase your hotel’s unique charm, engage in real-time conversations with your audience, and transform potential guests into actual ones. Take Hyatt Hotels Corporation, for instance.

Social Media 90

Social Media Social Marketing Marketing & Strategy Marketing Strategy 90

Walker Sands

OCTOBER 25, 2023

As a younger reporter, do you prefer Twitter over email or do you like everything being on email? If a pitch comes at me on Twitter, then I’m just as receptive as I would be if it came to me via email. I have gotten pitches from LinkedIn and Twitter, it’s not a super big deal to me how I’m pitched to. What do you prefer?

PR 98

PR Media Case Studies Vendors 98

Envy

JULY 13, 2022

Case Study 1: Reddit marketing for B2B’s: A match made in heaven. Case Study 2: 13 Competitor Monitoring Tools B2B Marketers Need To Know. Case Study 3: Marketing Envy’s 4-step guide to building winning core startup values. Not only that, but our time on page has increased to over 6.5 What happened?

Case Study 117

Case Study Case Studies Lead Scoring Lead Ranking 117

Oktopost

DECEMBER 19, 2023

We’re thrilled to announce the launch of our latest feature, X (Twitter) Threads, designed to make scheduling X Threads from the Oktopost platform easy and intuitive. Our X (Twitter) Threads is natively supported giving you the ability to create, publish, manage, and measure Threads all within one platform.

B2B Thought Leadership 69

B2B Thought Leadership Thought Leadership Work Management Twitter 69

Unbounce

APRIL 10, 2019

A joint study by Econsultancy and RedEye found that only 28% of companies are satisfied with their conversion rates, while 37% reported they’re either quite dissatisfied or very dissatisfied. There’s a lot that goes into B2B conversion optimization, and it’s easy to miss a few things. Click here to share it on Twitter.

Optimization 111

Optimization Conversion Practices Lead Scoring 111

KoMarketing Associates

DECEMBER 8, 2021

The B2B buyer’s journey is no longer a straight line from discovery to conversion. Tracking buyer journey benchmarks throughout the journey helps businesses determine where buyers are falling out of the funnel — and provides key insights into how to keep them on the path to conversion. Conversions. Customer reviews.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Atomic Reach

JULY 27, 2023

As traffic increases, sales conversion rates follow buoyed by the reputation you gain from the KOL endorsement. Here we'll share our step-by-step process for using artificial intelligence to mine data sources such as Reddit, Meta, and Twitter for influencer/KOL marketing. Step 5: Proof of Performance 1. This increased to 1.5%

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52

SalesGrape

SEPTEMBER 17, 2023

Better alignment between sales and marketing: By working together towards common goals, sales and marketing teams can improve collaboration and achieve higher conversion rates. Use data analytics tools to identify patterns and trends that can help you prioritize these accounts based on their likelihood of conversion.

Account Based Marketing 68

Account Based Marketing Enterprise Management Work Management Marketing Management 68

BOP Design

DECEMBER 21, 2021

While this may be the case for gated content pieces (guides only accessible after completing a form), these types of guides are also great giveaway content (i.e., Case Studies or Use Cases. For this reason, case studies or use cases are essential pieces to craft as part of a B2B content marketing strategy.

Top of Funnel 116

Top of Funnel B2B Marketing Practices B2B Thought Leadership 116

Convince & Convert

MARCH 26, 2015

Naturally, the cleverness of this stunt resulted in significant online and social media chatter, including some wise words of wisdom from The Sun newspaper on Twitter. Continue the conversation on our Facebook or Google+ pages. The company also took over the paper’s website for the day. pic.twitter.com/xf492w0cQT. —

Campaigns 159

Campaigns Advertising Agencies Case Study Case Studies 159

Convince & Convert

MARCH 5, 2015

In celebration of 100 years of its iconic Chuck Taylor All Star Shoes, Converse recently debuted the “Made By You” campaign, which pays homage to the artistic spirit of the people who wear them. Image via Converse. For Twitter, fans can submit with #chucktaylor, and Converse’s Tumblr has a dedicated submission form.

Communities 136

Communities Creativity Storytelling Case Study 136

NuSpark Consulting

MAY 4, 2023

Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter. Twitter: Twitter Ads platform allows you to retarget users who have engaged with your tweets or visited your website.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Directive Agency

JUNE 10, 2020

LinkedIn Twitter. Answer: In most cases, a smart mix of organic and paid marketing is going to yield strong results. In almost all cases and all levels, the name of the game is discoverability, so making sure we’re in the right place at the right time that our ideal buyer is evaluating solutions is key. .

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

QuanticMind

JUNE 6, 2023

It can entice a swipe up, a sign-up, or even a bona fide conversion. In the spirit of making your CTA as strong as it can be, below are 15 best practices that will lead to higher returns and a greater number of conversions. In some cases, marketers fail to set the CTA apart from their other text.

Practices 52

Practices Conversion Best Practices Landing Pages 52

Convince & Convert

APRIL 8, 2015

Here are some highlights from the study that can help you best use influencers to drive your business strategy: Attract Better Customers Through Influencer Marketing. Blogs and Facebook are by far the most effective outlets for influencer marketing, dwarfing YouTube, Instagram, and Twitter. Budgets Rising.

Planning 167

Planning Case Studies Case Study Marketing Budget 167

BuzzSumo

JANUARY 5, 2016

This is not easy for a tool such as ours, but our trending dashboard shows new trending content every day, our content alerts notify users in real time of new mentions and links, and our soon-to-be-released outreach lists and conversations help users build relationships with key influencers every day. Grow revenues by developing the product.

Case Study 40

Case Study Case Studies Studies Paid Search Agency 40

Adobe Experience Cloud Blog

JUNE 18, 2018

But how do you translate ordinary social media conversations into actionable sales leads? Don’t stick to the conversations happening on your social media pages and profiles, though. STEP 2: Use Conversations to Uncover Hidden Objections and Customer Pain Points. STEP 1: Dive Into Your Data. Start there. Buy my stuff!”.

Social Media 134

Social Media Sales Leads Top of Funnel Conversion 134

Convince & Convert

JULY 19, 2013

Case Study: A Day at the Races With Indy 500. By uploading photos to Twitter or Instagram and using the hashtag #Indy500orBust, fans were entered for a chance to win the ultimate Indy 500 experience. The Indy 500 also gained 4,100 new Instagram and Twitter fans. photos have been shared using the hashtag #Indy500orBust.

Campaigns 154

Campaigns Tips Case Study Case Studies 154

Navigate the Channel

DECEMBER 19, 2023

This technology allows them to gain insight into the omnichannel buyer’s journey, measuring the impact of each interaction and identifying the messages and tactics that propel prospects closer to conversion. #2 This includes blog posts, whitepapers, case studies, videos, and more.

Tactics 73

Tactics B2B Marketing Multi-Touch Attribution B2B 73