DivvyHQ

AUGUST 7, 2018

While the C-suite focuses on winning the battle of market share, marketers are struggling (and often losing) the battle for attention share. The slow death of traditional advertising is sure and steady. Outside of Google and Facebook, most paid tactics don’t have the bang of yesteryear. Your Choices.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

LeadSquared

OCTOBER 27, 2015

Radhakrishnan G founder and CEO of WebNamaste talk about online branding hacks that can effectively impact your business. For those of you who missed it, you can watch the recording here. Content creation. Content is king! If your budget doesn’t allow for that, you can try your hand at curated content.

Webinar Metrics 52

Webinar Metrics FAQ Practices Branding 52

Optinmonster

AUGUST 13, 2021

Are you looking for the best ActiveCampaign alternatives but can’t seem to find the best fit? ActiveCampaign is one of the most popular platforms for email marketers and websites. That said, there’s plenty of competition on the market where you may find better deals and more value for your money.

Small Business Marketing 67

Small Business Marketing Pricing Price Features 67

Hubspot

DECEMBER 30, 2011

As a marketer, you're all too familiar with the infamous lead gen goal. It haunts your day-to-day work, and it keeps you up at night as visions of lead-capture forms dance in your head (it's still the holidays, right?). But hey, that's just the life of an inbound marketer. So where do leads come from?

Sales Qualified Leads 28

Sales Qualified Leads Paid Search Agency Lead Scoring Lead Ranking 28

Unbounce

MAY 17, 2022

Most marketers think there is no true winning formula for increasing conversion rates, lowering cost per conversion, and increasing conversion quality all at the same time. Too many conversion-happy marketers race to split test poor hypotheses and arbitrary landing page elements before setting their landing page foundation first.

Landing Pages 145

Landing Pages Rules Paid Search Agency Multi-Channel 145

Convince & Convert

AUGUST 3, 2010

Make your content at least semi-friendly for search engines. A digital marketing success story. Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Optinmonster

JUNE 23, 2021

It lets you create marketing campaigns to encourage users to take action on your site, like sign up, subscribe, register, buy, and more! You can use OptinMonster to create all sorts of CRO (conversion rate optimization) and lead generation campaigns including popups, slide-ins, floating bars, gamified wheels, and much more.

B2B Sales 62

B2B Sales B2B Work Management Best Practices 62

Optinmonster

MARCH 4, 2020

That includes building the perfect lead capture form. Too many marketers lose sales because they don’t take the time to customize their lead capture form to serve its main purpose: building a relationship with a soon-to-be customer. So today, we’re going to teach you how to build the perfect lead capture form.

Lead Capture 90

Lead Capture Leads Lead Marketing Qualified Leads 90

Sharpspring

AUGUST 26, 2021

How subject lines, preheader text, and the From field can convince recipients to click. Find a way to get your audience excited about your email’s content. Curiosity-oriented subject lines often pose a question, e.g. “Ready to level up your marketing?”. They can easily backfire if recipients decide they have better things to do.

Open Rate 69

Open Rate Urgency Marketing Click Rate CAN-SPAM 69

Convince & Convert

AUGUST 3, 2010

Make your content at least semi-friendly for search engines. A digital marketing success story. Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Hubspot

FEBRUARY 17, 2012

Email marketing is a central part of your inbound marketing strategy, but it can be an intimidating tactic to tackle if you're a newbie. Heck, even seasoned email marketers are continually learning new terms (we learned some new ones for this post!) Email Marketing Glossary: 44 Terms to Know.

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Opt-out 28

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. 1) A/B Testing.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

LeadSquared

AUGUST 21, 2013

“The aim of marketing is to get customers to know, like and trust you.” Trust is the biggest component in a landing page that helps online marketers achieve success. Similarly, for high converting landing pages, word of mouth or a testimonial from a client is a powerful marketing tool. II) Add Customer logos.

Landing Pages 52

Landing Pages Tactics Privacy Policies Terms and Conditions 52

Hubspot

FEBRUARY 11, 2013

But even if there isn't someone special in your life right now, as a marketer, that doesn't mean you still can't get into the lovin' spirit. If you're creating marketing people love , that is. But just like there's more than one way to skin a cat, there's more than one way to make people hate your marketing guts.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28