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Email Deliverability and Data Quality

ANNUITAS

Last week at the Atlanta Eloqua User Group Meeting, email deliverablity and privacy expert, Chris Arrendale of InboxPros , shared his knowledge on deliverability and privacy essentials. Email deliverability is one of those things that you can never know too much about and Arrendale knows more than enough and loves to share.

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How to increase your conversion rate in email marketing

Conversica

How can you optimize your email marketing strategy to compel your audience to engage with your team at the right time and proceed along the path toward conversion? The following tips will provide a framework that you can use to evaluate your email marketing approach and revisit best practices. Expected and readable. Always be testing.

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Marketing Automation Interview Questions (Use-case based)

Capstone Insights

In trying to find a solid power user to join your marketing team, it can be hard to tell the difference and often the interviewer doesn’t know what to look for. The objective isn’t to make sure that the person can rattle off every response that I’ve listed. templates can reduce work effort. What advice would you give him?

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Learn from Some of the Best Marketing Automation Blogs

Vidyard

But that doesn’t mean marketers can just sit back, twiddle their thumbs, and let the software do all their work for them. So without further ado: Eloqua. Readers can peruse content in different forms, including ebooks and podcasts. But there aren’t that many hours in a day, so how do you pick which blogs to follow?

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What’s Wrong with Marketing Education?

The Effective Marketer

If you’re in college (or know someone who is), there are things you can do now so that you don’t flunk the next marketing job interview. Part of this is the CAN-SPAM act , which you should familiarize yourself with (interviewers will like if you show that you at least have an idea of what it’s all about).

Education 100
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Learn from Some of the Best Marketing Automation Blogs

Vidyard

But that doesn’t mean marketers can just sit back, twiddle their thumbs, and let the software do all their work for them. So without further ado: Eloqua “Marketing Automation Does Not Equal Lead Nurturing…Technology will not deliver lead nurturing any more than buying lumber and nails will build a home.” Read the post.)

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5 Simple Steps for Building Your Owned Audience

DivvyHQ

Because of this permission, you have more control over the engagement and can make regular deposits in their bank of trust. Promoting or selling to an owned audience that trusts you is infinitely more effective than shotguns (spray and pray) and spam cannons. Here’s a simple exercise with a real life example.