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Email Benchmarks for Building Product Marketers

Navigate the Channel

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan. Math is fun! Not so much.

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Stop! Or go directly to email jail

Martech

Lots of things can put you on the wrong side of the law, whether it’s violating an ISP rule or annoying your subscribers and customers. Because the sentences are tough, and the appeal process can be arbitrary. Revenue and customer engagement will suffer when you can’t reach subscribers’ inboxes.

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The State of Email Marketers’ Tech Stack

Litmus

The cost may be worth it for systems that better talk to one another (or for those investing in the top five platforms, one system that can literally do everything.) If you’ve ever received an email promoting a product you just purchased, you know what we’re talking about. Click here to see the full results.

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Email Marketing Vs Chatbots - Which is Best for Your Business?

SendX

You’ve spent time, money and energy creating a valuable product. A lead is a prospect that you can convert into a paying customer. You can continue to build on this by providing valuable, engaging and informative content on a scheduled basis. One field too many can be the difference between a new lead and no lead.

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10 Email List Management Best Practices To Streamline Your Customer Engagement

SalesIntel

While many professionals often focus exclusively on growing their lists, it’s just as important to ensure that they collect quality leads that can turn into engaged customers. When executed properly, active subscribers, those that end up opening emails, reading the content, and clicking the links result in higher engagement.

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How to Write Effective Email Subject Lines

FMG Suite

One of the most challenging aspects of email marketing comes when you realize not enough people are even opening the messages you send. What can you do to get more eyes on your emails? What differentiates emails that get read from the ones that don’t? Improve Open Rate and Click-Through Rate.

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13 Ways to Improve Your Sales Outreach Emails Today

BenchmarkONE

If your sales outreach emails keep missing the mark, consider a few of the 13 methods below for improving your email open rates and responses. Avoid Bulk Sending Caps and Spam Filters. If you’re looking to avoid spam filters , keep an eye on your sending caps. ESPs can also limit your sending amounts too.