ANNUITAS

DECEMBER 4, 2014

Marketing automation has helped change the way we think and approach marketing. It serves as a catalyst to Engage, Nurture and Convert our prospects and customers and enables a strategic approach to Demand Generation. However, there is a downside to automation…. Again, automation is powerful.

Automation 100

Automation Demand Generation Agencies Marketing Automation Services Demand Generation 100

Customer Experience Matrix

MARCH 22, 2010

Summary: ClickSquared is marketing services agency that, unlike most of its peers, has built its own marketing automation system. The vendor has just officially launched its system, which should meet the needs of most mid-tier consumer marketers. Thus, in-house development is relatively more attractive.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Only B2B

FEBRUARY 6, 2018

25+ Demand Generation Terminologies For CEOs and CMOs. Naturally, we all have been through that at least once in our life when we don’t understand the demand generation terminologies used by others. This is one of the most commonly used demand generation terminologies. CCR: Customer Churn Rate.

Cost per Acquisition 87

Cost per Acquisition Top of Funnel Marketing Automation Services Demand Generation Agencies 87

Capstone Insights

SEPTEMBER 25, 2017

A surprising number of companies in B2B SaaS have two or more marketing automation platforms. In fact, I’ve personally worked with several companies which have more than a dozen marketing automation platforms, and one that’s using seventeen! Challenges. The key challenges I’ve noted include.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Allocation Work Management 45

ANNUITAS

MARCH 25, 2014

For those B2B and B2C marketers that migrate to a new Marketing Automation Platform or Email Service Provider (ESP), the choice of paying for a dedicated Internet Protocol (IP) or using a lower-cost shared IP becomes an important one as it can affect email deliverability. Read part two next week.

Deliverability 100

Deliverability Demand Generation Agencies Marketing Automation Services Planning 100

MKT1

AUGUST 7, 2023

Well, the process can be a little messy, as many tools and internal stakeholders are involved, but this newsletter will help. Who : This workshop is for marketers, web developers and designers, founders, & other leaders at early & growth stage B2B startups or agencies. It’s that easy.

Buy 52

Buy Demand Generation Agencies Top of Funnel Product 52

Capstone Insights

SEPTEMBER 25, 2017

A surprising number of companies in B2B SaaS have multiple marketing automation platforms. In fact, I’ve personally worked with several companies which have more than a dozen marketing automation platforms, and one that’s using seventeen! Challenges in having multiple marketing automation platforms.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Allocation Work Management 40

ANNUITAS

MAY 17, 2016

Email deliverabilty and data quality are paramount for any successful Demand Generation Strategy. However, they are topics many marketers struggle with. Email deliverability is one of those things that you can never know too much about and Arrendale knows more than enough and loves to share.

Deliverability 100

Deliverability CAN-SPAM Eloqua Privacy 100

Adobe Experience Cloud Blog

JANUARY 3, 2017

With so much information out there, it can be hard to keep tabs on what to keep tabs on throughout the year. However, because we publish our blogs every weekday, we understand that it can be hard to read every piece we publish. Did you know that worldwide, 21% of permission-based emails get sent to a spam folder or go missing?

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Users can also add their own feeds to search.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Televerde

JANUARY 26, 2021

One-on-one customer relationships can build life-long loyalty, but unfortunately, many of these campaigns are doomed to fail when companies do not adequately prepare. One of the most valuable ways to target and relate to customers is by implementing account-based marketing (ABM). New target market segment. More engagement.

Account Based Marketing 59

Account Based Marketing ABM Marketing Automation Services Marketing Management 59

DealSignal

JANUARY 20, 2023

Generating useful leads that can be turned into sales fast can be a daunting task for marketers. In fact, according to a study published by hubspot , 61% of marketers consider lead generation the toughest part of their job. How to Generate Leads? So: How do you identify hot leads?

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Automation Services Work Management 52

SnapApp

JULY 31, 2018

Email is still the king of marketing ROI, but it’s also changing as automation and targeting become more important. To not keep up with these changing trends can be expensive and even lead to legal fallout as the FTC and EU laws catch up with trends in internet communications. From a UX point of view, pre-ticked boxes are out.

Demand 48

Demand Top of Funnel Demand Generation Agencies Opt-out 48

SnapApp

JULY 31, 2018

Email is still the king of marketing ROI, but it’s also changing as automation and targeting become more important. To not keep up with these changing trends can be expensive and even lead to legal fallout as the FTC and EU laws catch up with trends in internet communications. From a UX point of view, pre-ticked boxes are out.

Demand 48

Demand Top of Funnel Demand Generation Agencies Opt-out 48

Adobe Experience Cloud Blog

AUGUST 14, 2014

Author: Courtney McAra When I first came to Marketo, I was SHOCKED by the size of our marketing operations team. In my previous role, I’d handled marketing operations and demand generation. Marketing Operations is the Liaison to Your Marketing Automation Partner. Marketing Operations Has Your Back.

Multi-Touch Attribution 48

Multi-Touch Attribution Marketing Automation Services Marketing Management Lead Ranking 48

Hubspot

MAY 13, 2013

In the past nine or so years, I''ve evaluated, purchased, implemented, and used over ten different email marketing and marketing automation platforms (there may be more but I''ve lost count). Right now the marketing automation industry couldn''t be hotter. They plan to use lead scoring, as well.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

chiefmartech

MAY 27, 2016

This story starts with a post I read by Dave Gerhardt , the head of marketing at Drift , which I had seen circulating on Twitter, stirring the content marketing pot: Why We’re Throwing Out All Of Our Lead Forms And Making Content Free. So they decided to do it: they nixed all gating forms to all marketing content.

Top of Funnel 45

Top of Funnel Content Marketing Work Management Marketing Management 45

Ambal's Amusings

DECEMBER 17, 2009

The “aha” moment for me was the discovery that many marketers know enough to generate leads, but not enough to drive engagement over the length of time it takes for buyers to agree to—and be ready for—sales conversations. LinkedIn Groups and Answers can give you a quick read on viewpoints.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Terminus

OCTOBER 29, 2021

B2B companies with long and complex sales cycles also need demand generation, inbound marketing , lead nurturing programs, sales enablement and paid acquisition. These are all part of your go-to-market strategy and shouldn’t be replaced by ABM. In fact, you can combine different approaches.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Heinz Marketing

FEBRUARY 22, 2023

Your marketing budgets may be tight, or even non-existent. You need to keep the demand generation engine running, after all. This is not just a marketing operations problem—your whole demand generation team is responsible for ensuring your emails are delivered. If that’s the case, that email needs to count!

Deliverability 101

Deliverability Ideal Customer Profiles Optimization Marketing Automation Services 101

Hubspot

DECEMBER 4, 2012

We've compiled some of our most insightful predictions -- backed by several industry experts and thought leaders -- into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond. Now let's get to it, marketers! Just a few, short years ago, marketing automation was the must-have on every marketer's wish list.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

ANNUITAS

OCTOBER 1, 2020

Yet amid this type of environment, the macro-level situation can make it harder than ever to assess what is actually uncontrollable market conditions vs. what is truly broken in your go-to-market approach. This can make it hard to fix problems and hard to refocus your efforts.

Work Management 162

Work Management Demand Marketing Management Marketing Automation Services 162

Metadata

SEPTEMBER 21, 2020

I honestly can’t remember which one. Being a Computer Scientist can be an awkward thing. My 15+ years of leading marketing initiatives at IBM, Red Hat, Alfresco Software, and my own Marketing agency, allowed me to grow up through the entire first generation of B2B MarTech. Marketing Technologist.

Ideal Customer Profiles 72

Ideal Customer Profiles Demand Generation Agencies Advertising Agencies Marketing Automation Services 72

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. But getting back to our category, we are often compared against Eloqua and Manticore.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

ActiveDEMAND

MARCH 21, 2022

This paper reviews the product, the customer, and the purchasing process, and it provides some guidance for industrial automation marketers. It also makes the argument that marketing automation is an essential tool for success in industrial automation product marketing. Marketing Automation.

Automation 52

Automation Work Management Marketing Automation Services Marketing Management 52

Engagio

JANUARY 5, 2021

As a result, there’s an increased demand for personalized, relevant experiences. The proof is in the numbers: 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience ( Forrester ). We can customize messages using any data of the fields available in our system (e.g.,

Account Based Marketing 127

Account Based Marketing ABM Personalization Ideal Customer Profiles 127

6sense

AUGUST 29, 2021

The transition to an account-based go-to-market strategy can be a bit scary for marketers and sellers. In most areas of business (and life in general) change is rarely easy, even when you truly believe the outcome will be a positive one. But for today’s B2B revenue teams, maintaining the status quo isn’t sustainable.

Lead Ranking 62

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 62

DealSignal

OCTOBER 26, 2020

Data fuels demand generation and outbound sales efforts. Vendors can easily manipulate the presentation of those numbers to hide weaknesses in their data. Bigger isn’t always better, and in this case, it can be worse. So, what can you do to get an accurate assessment of a vendor’s data?

Marketing Automation Services 64

Marketing Automation Services Ideal Customer Profiles B2B Ethics 64

Webbiquity

JANUARY 10, 2023

Mailchimp ’s all-in-one marketing platform helps small businesses market smarter so they can grow faster. As the backbone for customer relationships, it provides AI-powered, user-friendly tools for any marketing team. Multi-Channel Marketing. Pros: Strong marketing automation features.

Marketing Automation Services 297

Marketing Automation Services Budget Programs Enterprise Management Work Management 297

TrustRadius Marketing

NOVEMBER 2, 2022

With this cloud-based solution, users can work visually and collaborate in real-time while building flowcharts, mockups, and UML diagrams. The Webexpeneses software suite provides additional solutions for automated invoice processing, corporate travel management, payments + reimbursements and, audit. LEARN MORE. Lucidchart.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

With this cloud-based solution, users can work visually and collaborate in real-time while building flowcharts, mockups, and UML diagrams. The Webexpeneses software suite provides additional solutions for automated invoice processing, corporate travel management, payments + reimbursements and, audit. LEARN MORE. Lucidchart.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98