DiscoverOrg

JUNE 9, 2017

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. They’re scary because most people don’t really understand how spam traps work or how common they are. While it’s impossible to avoid them entirely, good data hygiene may limit exposure. Great idea!

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

The Mx Group

APRIL 10, 2018

Poor email deliverability is a serious issue that can undermine all the effort you put into an email campaign. A full 20% of marketing emails never make it to their intended inbox, according to ReturnPath’s 2017 Deliverability Benchmark Report. Causes of blacklisting and low deliverability.

Deliverability 72

Deliverability CAN-SPAM Marketing Automation Services Work Management 72

Litmus

AUGUST 29, 2022

Good news: you can fix your email reputation with these steps. How many recipients mark your emails as spam or otherwise complain about your emails. If your organization hit any ISP spam traps or is on any blocklists. Your email deliverability is a result of your email reputation. But nothing happens. . Email bounces.

CAN-SPAM 105

CAN-SPAM Deliverability Domain Lead Scoring 105

Only B2B

SEPTEMBER 7, 2022

Businesses-to-business (B2B) organizations must regularly update and correctly preserve data assets to stop data deterioration in order to meet the growing need for data-driven choices. However, a vast majority of firms still lack the ability to secure their data hygiene, which has a negative impact on their operations.

Ideal Customer Profiles 118

Ideal Customer Profiles B2B Sales Data Hygiene Work Management 118

SWZD

MAY 11, 2017

3 Quick Takes: Email Best Practices for B2B Marketers. But before you push send, take a couple of minutes to make sure you follow these email best practices: Keep Your Data Clean. That’s a good enough reason to focus on maximizing deliverability. But there’s another issue to keep in mind: data hygiene.

Practices 54

Practices Email Marketing B2B Marketing Data Hygiene 54

SalesIntel

OCTOBER 5, 2023

A well-crafted email can spark interest, drive conversions, and nurture long-term business relationships. Join us to understand why data quality is the unsung hero in email list segmentation and why it’s an indispensable asset for B2B success. It can result in bounced emails, undeliverable messages, and low engagement rates.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

The Point

DECEMBER 15, 2020

What best practices should we put in place? There are multiple, legitimate reasons to suspend or even delete non-responsive leads from your mailing lists or CRM database: * Non-responsive leads can weigh down engagement rates and create a distorted view of campaign metrics. Photo by u j e s h on Unsplash.

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

Binary Demand

JULY 21, 2023

It enables sales representatives to enhance the relevance and effectiveness of their pitches by providing them with accurate and comprehensive data about prospects. By leveraging business data, a B2B data solution company can tailor their strategies, identify target markets, and focus on the most promising leads.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

SalesIntel

JUNE 2, 2021

A few ways require investments (but with good returns), and some only require you to follow best practices. Even though email automation can simplify your task, you can never get into the “set it and forget it” mode. Email automation can simplify the research. Monitor and Utilize Campaign Response Data.

ROI 52

ROI Email Marketing Marketing Automation Services Work Management 52

Launch Marketing

JANUARY 2, 2019

They can also be effectively used as a demand generation tool or in cross-channel marketing campaigns. You can evaluate whether the primary CTA is receiving enough focus by following these CTA best practices: DO make sure that at least 90% of the email content speaks to the primary CTA. Lack of engagement can do the opposite.

A/B testing 82

A/B testing Email Marketing Campaigns Effectiveness 82

ClickDimensions

NOVEMBER 13, 2018

Increased Spam Complaints = Decreased Inbox Placement. Mark it as spam. Spam Trap Addresses = Blacklistings. Spam trap addresses. Those mysterious email addresses lurking in your database, hidden in plain sight, that can wreak havoc on your reputation. Depending on who owns the spam trap, the impact can vary.

CAN-SPAM 53

CAN-SPAM Data Hygiene Validation Email Marketing 53

Salesforce Marketing Cloud

FEBRUARY 13, 2024

Build your deliverability strategy now In this free webinar, our experts will walk you through key email deliverability terms, core strategies, and how to make sense of the metrics. Deliver and win Let’s break down what opt-in email marketing is and how you can make sure you’re doing it right – and avoid mistakes.

Opt-in 111

Opt-in Marketing AI Email Marketing Opt-out 111

Zoominfo

APRIL 17, 2018

In fact– emailing bad contacts is the fasted way to get marked as spam and ruin your email reputation. Email hygiene is a crucial, yet often overlooked, element of email marketing. Today’s blog post explains why email hygiene is so important, and the steps you can take to maintain your email lists.

Lead Scoring 224

Lead Scoring Lead Ranking CAN-SPAM Data Hygiene 224

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. How can you put this into practice?

Privacy 105

Privacy Opt-out Contingency Planning Opt-in 105

Zoominfo

NOVEMBER 27, 2018

As misinformation spreads, marketers must be wary of common email marketing myths that can hinder their long-term growth. Longer subject lines, on the other hand, tend to have higher click-through rates as they offer more explaining what the reader can expect. Be sure to make ongoing data hygiene a standard practice in your business.

Email Marketing 100

Email Marketing CAN-SPAM Opt-out Click Rate 100

Litmus

MARCH 8, 2024

2024 : Gmail and Yahoo institute new deliverability rules starting February 2024. Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM) Act The CAN-SPAM Act is a United States federal law designed to combat spam. To keep email consent compliant with EU and UK GDPR.

Privacy 91

Privacy Marketing AI Email Marketing Data Hygiene 91