Hubspot

JUNE 2, 2014

Will they hit spam? But you can stack the deck in your favor by following a few best practices for increasing email open rates. So in the third part of our email marketing series (you can check out part one here and part two here ), we''ll walk you through three essential tips to getting more people to open your emails.

Clickthrough 28

Clickthrough Video Marketing CAN-SPAM CTR 28

Hubspot

FEBRUARY 14, 2013

You can run, but you can’t hide. Even with all the tools we have at our disposal to help us block out these annoying messages, you’ve probably seen spam from marketers weasel its way into your mailbox, your inbox, your news feed, or your phone. Valentine’s Day, here are 14 surprising statistics about spam.

Stats 28

Stats CAN-SPAM Marketing Automation Services Outreach 28

Hubspot

JANUARY 6, 2014

Using the HubSpot software''s own blog email capabilities as our prototype, let''s dissect the anatomy of an optimized subscriber email so you can identify areas for improvement in your own emails. 6) Personalization. Use it to your advantage and make your subscriber emails a little bit more personal using dynamic tags.

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Hubspot

JANUARY 29, 2015

Pixel-based retargeting is also available on Facebook and Twitter. Traditionally, retargeting ads are used to push products -- but that''s not the only thing you can use them for. Some of these ads got a clickthrough rate (CTR) of 0.8%, which is double what some industry experts suggest you should aim for.

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Hubspot

JUNE 21, 2016

But oftentimes, your emails still end up getting lost in the inbox clutter -- or worse, in the spam folder. Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates.

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Clickthrough Email Marketing Tips CAN-SPAM 78

Biznology

FEBRUARY 16, 2017

According to Campaign Monitor , email is 6 times more likely to get a clickthrough than is Twitter. So, your message in their inbox is viewed as an uninvited guest at best, and as a potentially malicious piece of spam at worst. Consider adding it to your email sig file, so every message you send can help you build your list.

Email Marketing 167

Email Marketing Clickthrough CAN-SPAM Ad Building 167

Webbiquity

JUNE 18, 2019

Sometimes, it can be rough to be an email marketer. Here are 10 common things we email marketers can all relate to (don’t worry — they’re not all bad), complete with GIFs to make you smile and advice on how to rock your email marketing. Your stomach sinks, and there’s nothing you can do. By Niti Shah.

Email Marketing 243

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Hubspot

JANUARY 14, 2013

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc.

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Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

MARCH 19, 2020

While I'm sure this strategy can end up getting you the most tested, optimized subject line that will ever reach an inbox, the impact of these tests are minimal compared to all the other things an email marketer could be testing. In this blog post, we'll highlight what you should be experimenting with and which tools can help you.

Marketing Automation Services 66

Marketing Automation Services Tools Top of Funnel Trigger Marketing 66

Hubspot

AUGUST 30, 2013

I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. You can then use the copy space to include a shortened link to the actual content.

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Twitter Linkedin Facebook Social Media 28

Hubspot

DECEMBER 5, 2012

Luckily, you can sniff them out with analytics. In this post, we'll explain just exactly how you can identify and diagnose the source of those rotten lead nurturing campaigns -- and how you can revive them! People are inundated with spam. Make sure prospects can recognize the sender.

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Hubspot

AUGUST 9, 2013

Not only is sending emails a great way to communicate with your audience and keep your list warm, but email marketing can (and should!) This is why, as email marketers, we’re all but obsessed with our open rates and clickthrough rates -- because increasing those metrics gives us more opportunities to convert our readers into leads.

Email Marketing 28

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Hubspot

JUNE 26, 2018

It’s one of the few marketing channels we can use to build an authentic connection with the humans that keep our businesses alive. Email marketing isn’t spam. It’s not a personal note from an old colleague either. Here are some stats that prove how effective email marketing can be: Email is good for business.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Hubspot

DECEMBER 20, 2012

Studies of clickthrough rates and user behavior have shown that searchers favor the top search results -- particularly the top three listings. Now with search results also being appended with author profiles and rich snippets , clickthrough rates are proving to be higher on those listings even if they don't appear among the top results.

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Hubspot

JUNE 19, 2014

It can really throw you off your game in a conversation. That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. Learn more here.).

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Hubspot

OCTOBER 28, 2016

If you're having trouble generating leads, it can be tempting to buy email lists so you can feed your sales organization with something -- anything. To maximize clickthrough rates, you'll want to cater to visitors who are at all different stages of the buyer's journey using CTAs. You can learn more about smart CTAs here.

Lead Ranking 28

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Hubspot

SEPTEMBER 13, 2012

And if you're interested in learning more about writing for the web, go ahead and download the complete Internet Marketing Written Style Guide , adapted from HubSpot's own house style guide and covering everything from punctuation, to capitalization, to attribution, and how you can go about creating a house style guide of your very own.

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Hubspot

MARCH 19, 2015

You can type up anything in three seconds and press "tweet." Thankfully, making your tweets clickable doesn''t "just happen" based on the whim of the Twitter gods. In this post, we''ll talk about how to put the science of Twitter to work for you so more people click on your tweets. Data shows the average Twitter CTR is 1.64%.

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Clickthrough Twitter CTR Click Rate 28

Hubspot

JANUARY 9, 2013

And there's nothing you can do about it. Truth be told, just like little tweaks can make a big, positive impact on your marketing ROI , there are also a lot of simple, careless mistakes you can make that will do the complete opposite, ruining the effect of your marketing efforts, and oftentimes making you look like a fool along the way.

Work Management 28

Work Management Marketing Management Landing Pages Top of Funnel 28

PureB2B

MARCH 28, 2016

No matter the type or size of the company that you’d like to reach, your content is the thing that can open doors and win relationships (and sales). In fact, a recent iConsumer survey reports that emails account for a greater share of acquired customers than social media—almost 40-times more than Facebook and Twitter combined.

Email Marketing 62

Email Marketing Webinar Metrics Clickthrough Work Management 62

PureB2B

MARCH 28, 2016

No matter the type or size of the company that you’d like to reach, your content is the thing that can open doors and win relationships (and sales). In fact, a recent iConsumer survey reports that emails account for a greater share of acquired customers than social media—almost 40-times more than Facebook and Twitter combined.

Email Marketing 62

Email Marketing Webinar Metrics Clickthrough Work Management 62

Hubspot

MARCH 10, 2016

We hope you can bookmark this post and come back to it whenever you need to. Outside of marketing, you can use it to determine what tastes better on a peanut butter sandwich: jelly or fluff. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. 12) CAN-SPAM.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

JULY 11, 2014

During your first month, take the 11 classes from the certification course, which you can watch on-demand at your own pace. Companies often can have several different personas. It helps you make you can deliver the right content to the right people at the right time. will eventually turn into real customers.

Inbound Marketing 28

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Vidyard

JULY 9, 2020

They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. If you’re a startup, that wasted time, energy, and runway can be catastrophic. As we’ll explain in this guide on how to market a startup, success takes more than just checking boxes and ‘being on Twitter.’ Contents 1.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. If you’re a startup, that wasted time, energy, and runway can be catastrophic. As we’ll explain in this guide on how to market a startup, success takes more than just checking boxes and ‘being on Twitter.’ Contents 1.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65

Hubspot

FEBRUARY 11, 2013

So we thought we'd round up a pretty hefty list of ways (101, to be exact) that you can create the polar opposite of lovable marketing -- how to make people hate your marketing. So double check your marketing tactics against this list to ensure you're being as lovable as you possibly can to your prospects and customers.

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