Hubspot

FEBRUARY 14, 2013

You can run, but you can’t hide. Even with all the tools we have at our disposal to help us block out these annoying messages, you’ve probably seen spam from marketers weasel its way into your mailbox, your inbox, your news feed, or your phone. Valentine’s Day, here are 14 surprising statistics about spam.

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Hubspot

JANUARY 6, 2014

In fact, HubSpot''s own software only recently, with the launch of our new Blog tool on HubSpot''s new COS , started giving customers the ability to truly customize their blog subscriber emails. But if you do have the ability to customize these emails, they''re definitely an important asset to leverage. 3) Enticing Preview Text.

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Sprout Social

JUNE 10, 2021

There are many ways to reach a customer these days. An email newsletter is a digital communication sent from a company to its list of subscribers. Companies use email newsletters for a variety of reasons: Announce sales and discounts. Inform on company news and updates. Summarize published stories and content.

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Hubspot

JUNE 21, 2016

But oftentimes, your emails still end up getting lost in the inbox clutter -- or worse, in the spam folder. Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates.

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Hubspot

DECEMBER 14, 2012

1) Email clickthrough rates dropped to 4.4% 7) The average clickthrough rate for triggered emails is more than double the rate for mass emails. 16) Commercial emailers account for 70% of spam complaints. 17) For B2B companies, subject lines that contained terms such as “money,” “revenue,” and “profit” perform the highest.

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Hubspot

JANUARY 14, 2013

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Growing the company's social media reach. 1) Social Media Manager.

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Webbiquity

JUNE 18, 2019

Sometimes, it can be rough to be an email marketer. Here are 10 common things we email marketers can all relate to (don’t worry — they’re not all bad), complete with GIFs to make you smile and advice on how to rock your email marketing. Your stomach sinks, and there’s nothing you can do. By Niti Shah.

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Hubspot

OCTOBER 17, 2014

Being a Debbie Downer can come in handy with your titles. According to a recent study by Outbrain , the average clickthrough rate on headlines in their distribution network with negative superlatives was 69% higher than that of their positive counterparts. Usually, people will publish a story with a set number of steps or tips.

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SendX

SEPTEMBER 9, 2018

You are a business owner or a marketer in an e-commerce company working on driving more sales using remarketing for cart abandoners. Or you are a media publisher, a SAAS company or a professional blogger currently trying to drive more traffic to your website & blog to get them into buyer journey. Better Delivery.

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Hubspot

JULY 31, 2020

As we strive to connect with our prospects and customers and provide them with value, our email marketing campaigns must resonate. An email marketing campaign is a series of emails a business uses to communicate with current and potentials customers. They are used to persuade customers to engage with the company.

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Hubspot

APRIL 21, 2015

You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter! Retain more customers? Close more deals?

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Hubspot

JUNE 19, 2014

It can really throw you off your game in a conversation. That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. See SaaS.).

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Hubspot

AUGUST 20, 2013

Most marketers have been there -- you’re sitting around a conference room, trying to figure out how to best engage leads and customers, sell more product, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter! That sound good?

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Hubspot

OCTOBER 28, 2016

Others generate plenty of leads, but they're not good leads , and your sales team is having trouble closing them into customers. If you're having trouble generating leads, it can be tempting to buy email lists so you can feed your sales organization with something -- anything. You can learn more about smart CTAs here.

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Hubspot

JANUARY 9, 2013

And there's nothing you can do about it. Truth be told, just like little tweaks can make a big, positive impact on your marketing ROI , there are also a lot of simple, careless mistakes you can make that will do the complete opposite, ruining the effect of your marketing efforts, and oftentimes making you look like a fool along the way.

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Hubspot

JULY 21, 2014

Sometimes, it can be rough to be an email marketer. Here are 10 common things we email marketers can all relate to (don''t worry -- they''re not all bad), complete with GIFs to make you smile and advice on how to rock your email marketing. 10 Things All Email Marketers Can Relate To. 10 Things All Email Marketers Can Relate To.

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Hubspot

AUGUST 30, 2013

Click through the SlideShare below to view the entire presentation (adapted from its original form at INBOUND 2013 to provide context on the slides), or jump below to just read the 24 specific best practices for perfecting every post you publish on the biggest social networks. 2) Employ Photos Over Links. 3) Use Optimal Image Upload Sizes.

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Twitter Linkedin Facebook Social Media 28

Hubspot

JULY 11, 2014

At the heart of it, you''ll be turning your focus away from company-focused marketing and toward customer-centric marketing. Your company''s plan could be tailored based on the goals you need to achieve. During your first month, take the 11 classes from the certification course, which you can watch on-demand at your own pace.

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Hubspot

MARCH 10, 2016

We hope you can bookmark this post and come back to it whenever you need to. Outside of marketing, you can use it to determine what tastes better on a peanut butter sandwich: jelly or fluff. APIs facilitate the data needed to provide solutions to customer problems. Learn more about how marketers can use APIs here.

Paid Content 28

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Vidyard

JULY 9, 2020

They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. If you’re a startup, that wasted time, energy, and runway can be catastrophic. How Marketing Can Work With Sales 4.0.3 Very rarely can you do this through ads alone. And of those, few buy. SEO for Startups 3.2.1

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Vidyard

JULY 10, 2020

They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. If you’re a startup, that wasted time, energy, and runway can be catastrophic. How Marketing Can Work With Sales 4.0.3 Very rarely can you do this through ads alone. And of those, few buy. SEO for Startups 3.2.1

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Hubspot

FEBRUARY 11, 2013

So we thought we'd round up a pretty hefty list of ways (101, to be exact) that you can create the polar opposite of lovable marketing -- how to make people hate your marketing. So double check your marketing tactics against this list to ensure you're being as lovable as you possibly can to your prospects and customers.

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