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The Inbound Way to Do Trade Show Marketing

Hubspot

Planning for a trade show doesn’t start a month in advance. Trade show marketing is a very strategic process. It's no simple task, and not every trade show is the same, but in this post, we'll teach you how to apply an inbound approach to your trade show marketing efforts.

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6 Tactics for Turning Trade Show Interactions Into On-Site Sales

Hubspot

When you attend a trade show or another live event on behalf of your business, it's important to be able to show the rest of your company that the investment in sending you was worth it. Trade shows and other events are very noisy. 3) Attract Trade Show Attendees With Content.

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Sales and Marketing: The technology behind CRM

markempa

The first technology that comes to mind is CRM software, such as Salesforce.com or Microsoft Dynamics. Performing split testing on campaigns, such as email subject lines or copy. Providing performance tracking and analytics on campaigns. How Technology on the Trade Show Floor Can Help Your Sales Team Work Smarter and Sell More.

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The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing

Adobe Experience Cloud Blog

More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of salesforce.com. But this year, Marc showed too much of his competitive side poking fun at Oracle’s CEO, Larry Ellison. But the PR team exponentially multiplied the incident’s value to salesforce.com.

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The Unanswered Questions for Account Based Selling

LeanData

In Salesforce.com, leads come in as individuals, not accounts. How come no one told me that my prospect showed up at our trade show booth 3 months ago? How much pipeline can be attributed to the top 5 campaigns? Make sure you have the base demographics, account owners, and their properly tagged in salesforce.com.

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The Unanswered Questions for Account Based Selling

LeanData

In Salesforce.com, leads come in as individuals, not accounts. How come no one told me that my prospect showed up at our trade show booth 3 months ago? How much pipeline can be attributed to the top 5 campaigns? Make sure you have the base demographics, account owners, and their properly tagged in salesforce.com.

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Infusionsoft: Impressive Marketing Power for a Very Low Price

Customer Experience Matrix

Three of the five core demand generation functions are clearly there: outbound email, Web forms, and lead nurturing campaigns. The fifith core function, integration with Salesforce.com , is not provided because Infusionsoft has its own sales automation capabilities. To that extent, at least, you get what you pay for.

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