Lattice

SEPTEMBER 21, 2016

Director of Product Marketing Sean Zinsmeister, and Lattice Engines VP of Product Marketing Nipul Chokshi highlighted the top use cases where predictive analytics are making a powerful impact on revenue funnels. The post Making the Case for Predictive Marketing and Sales appeared first on Lattice Engines.

Top of Funnel 100

Top of Funnel Lead Ranking Paid Search Agency Lead Scoring 100

Lattice

OCTOBER 29, 2015

Predictive marketing is a journey that brings about significant growth and opportunities for organizations. Those companies further along with predictive marketing—that are highly advanced or with several years of experience—are already demonstrating results. Get your full copy of the report here.).

ROI 100

ROI Planning Paid Search Agency Segmentation 100

Lattice

FEBRUARY 24, 2016

Seventy percent found greater sales and marketing alignment. Unfortunately it’s only been done by sales or, if marketing’s been a part of it, then it’s focused primarily on a handful of accounts (think “top 50” or “top 100” accounts). Being able to focus campaigns and tactics on those most likely to convert.

Account Based Marketing 100

Account Based Marketing ABM Top of Funnel Verticals 100

Lattice

OCTOBER 9, 2015

We’ve returned to planet Lattice after spending a wonderful time at Space Camp, Vidyard’s annual video marketing conference. We had a blast sharing how the video marketing strategy we follow at Lattice, networking with other marketers, getting inspired by Col. We believe that video helps bring our story to life.

Top of Funnel 100

Top of Funnel Video Marketing Lead Scoring Lead Ranking 100

Lattice

MAY 4, 2016

Intent data has recently attracted the B2B marketing spotlight for the simple reason that technology makes more of it available than ever before. So its value to marketers is in fact substantial. Marketers need to understand all these nuances to make the best possible use of intent data. Why is that?

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Intent Data Account Based Marketing Intent Lead Ranking 100

Lattice

DECEMBER 9, 2015

I personally watched Lassie when I was 6, and was inspired to begin a yearlong campaign to convince my parents that we needed to get a dog. In the midst of this legacy of storytelling, I’m sad to see that the technology and data-driven marketing world, especially those in the B2B space, is falling behind in how we tell stories.

Storytelling 100

Storytelling Analysis Paid Search Agency B2B Marketing 100

Lattice

DECEMBER 1, 2015

If there’s one thing a marketing operations manager is passionate about, it’s their technology stack. During the recent SiriusDecisions Tech Exchange event, senior research director Jen Horton and research analyst Jill Stanek presented their thoughts about what’s on the horizon for marketers.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Ad Exchange CAN-SPAM 100

Lattice

MARCH 16, 2016

There is an 8x increase in ROI on personalized campaigns, according to Forrester Research. While B2C marketers have been doing this forever, it has taken longer to catch on in the B2B world. But smart teams understand that better segmentation is the key to B2B sales and marketing success. industry, revenue, employee band).

Lead Scoring 100

Lead Scoring Lead Ranking Forrester Act-On 100

Lattice

AUGUST 9, 2016

Account-Based Marketing (ABM) has been the hot topic in the marketing technology community for the past 12 months, but in reality, companies should be talking about Account-Based Everything (ABE). Marketing and sales need to join together to list out key segmentation criteria, which could include revenue, employees, industry and more.

Account Based Marketing 100

Account Based Marketing Demand Generation ABM Webinar Metrics 100

Lattice

NOVEMBER 13, 2015

How Predictive Marketing Can Help You Acquire New Customers. But marketing and sales may not be aligned on the same path to get to that end. Predictive marketing can help you identify high potential targets within your existing marketing database. Find the Right Channel, Message and Campaign for Outreach.

Acquisitions 100

Acquisitions Planning Lead Scoring Lead Ranking 100

Lattice

MARCH 22, 2016

B2B companies have been doing Account-Based Marketing (ABM) for years. However, as the marketing technology stack has evolved, companies are now able to automate and scale ABM beyond their top 50 accounts to their top 500, top 5,000 and even millions of accounts. Real-time web personalization. Account-based Ad (re)-targeting.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

Lattice

MARCH 21, 2016

B2B companies have been doing Account-Based Marketing (ABM) for years. However, as the marketing technology stack has evolved, companies are now able to automate and scale ABM beyond their top 50 accounts to their top 500, top 5,000 and even millions of accounts. Real-time web personalization. Account-based Ad (re)-targeting.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

Lattice

OCTOBER 26, 2016

There is an 8x increase in ROI on personalized campaigns, according to Forrester Research. While B2C marketers …

Forrester 100

Forrester ROI Research Campaigns 100

Lattice

APRIL 22, 2016

But rather than overthrowing a government, this revolution has completely turned established lead generation tactics on their head, and is shaking up marketing teams from coast-to-coast. If you’re trying to revolutionize your own marketing team and implement ABM, check out highlights from the show to learn some best practices!

Account Based Marketing 100

Account Based Marketing ABM DemandBase Marketing Budget 100

Lattice

NOVEMBER 18, 2015

I know for me I’m really starting to think about what I can do differently as a marketer. How Predictive Marketing Works. Modern marketers already have a wealth of knowledge about their customers and prospects in their CRM and marketing automation systems. Top Marketing Challenges in 2016. Grow Existing Customers.

Top of Funnel 100

Top of Funnel Analytics Demand Lead Scoring 100

Lattice

MAY 31, 2016

Its about giving your sales and marketing teams the tools to target the right accounts and contacts, so they can create messaging that will resonate with these accounts, and help them engage. What is your company doing to make sure that storytellers and scientists are working together to improve your marketing and sales efforts?

Storytelling 100

Storytelling Case Studies Buyer's Journey Analytics 100

Lattice

DECEMBER 28, 2015

Thanks to our customers, partners and team, we’ve been able to triple our customer win growth , expand our offering beyond North America with partnerships with Stein IAS and Leadteq , and announce several new products to help sales and marketing professionals master the data deluge and deliver measurable gains to their bottom lines.

Top of Funnel 60

Top of Funnel Account Based Marketing Cross-Selling Intent Data 60