Remove campaign game-theory target
article thumbnail

Influencer Marketing Strategy: 4 Influencer Outreach Steps

Markempa

Step 1: Target — Map out the key players, experts, and opinion molders in your industry. Here are some questions to ask as you measure: Can we see the impact our influencer program is having on targets? What testing can we do to determine if we’re targeting the right influencers? 4 Steps to Generate Demand with Influencers.

article thumbnail

Technographics: A Guide to What, Why and How

PureB2B

These days you can’t just subsist on demographic and firmographic information anymore. The definition is easiest to understand if you think of technographic data along the same lines of demographics and firmographics. Your business probably uses demographic data to understand what types of customers or clients it’s trying to reach.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Optimize Your Landing Page For Better PPC

Unbounce

As you may have heard, Pay-Per-Click (PPC) is a competitive game. The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design. There are two ad formats to choose from once you and your team set your campaign goals: display and search.

article thumbnail

How to foolproof your Facebook advertising strategy

Sprout Social

Recent algorithm changes have basically forced businesses to invest in paid campaigns or abandon ship. Combine that with the fact that Facebook’s ad targeting is insanely in-depth and it’s crystal clear why your business should still be on board. Define your target audience. And only those people. Custom Audiences.

Facebook 111
article thumbnail

Media Revenue Revamped: New Ways Publishers and Creators Are Monetizing Beyond Ads

ClearVoice

In one fell swoop an industry-centric business expanded to serve a completely new and expanding demographic. Sure, it’s fun to sell products in theory, but what happens if the items overshadow the rest of your brand and messaging? And for every mask sold, one is donated to essential workers and nonprofit organizations.

article thumbnail

Why Personas Fail

Marketing Insider Group

When they are little more than a demographic profile. There is a sharp difference between demographic segmentation (“CIOs and companies with over 5,000 employees in the manufacturing industry”) and in-depth buyer personas that represent a comprehensive view of the characteristics, attributes, motivations, and interests of these segments.

article thumbnail

Why Personas Fail

Cintell

When they are little more than a demographic profile. There is a sharp difference between demographic segmentation (“CIOs and companies with over 5,000 employees in the manufacturing industry”) and in-depth buyer personas that represent a comprehensive view of the characteristics, attributes, motivations, and interests of these segments.