Martech
MAY 9, 2022
Cord cutting is gaining steam again, with 30% of US cable users saying it’s likely they will end their subscriptions in the next six months. Cable subscriptions down. Overall, there are about 30 million fewer cable subscribers in the US this year than in 2020 where there were slightly more 140 million. Top streamers.
Hubspot
JUNE 3, 2019
With benefit segmentation, you can organize your customers and leads based on the value you provide them. In this post, we'll go over what benefit segmentation is, why you should use it, and where it can be seen in the real world. Why should you do benefit segmentation? Benefit segmentation also improves customer retention.
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Marketing Insider Group
MARCH 1, 2021
Consumers, too, cut the cable pre-pandemic and have turned to streaming services, podcasts, and other platforms for information and entertainment. This shift started with the drive toward digital transformation in business. Doing business almost entirely online was a reality long before the coronavirus hit our shores.
Martech
MARCH 6, 2023
Streaming services proliferate, while cable subscriptions and satellite customers keep defecting and cutting the cord. Linear TV Linear TV is “traditional” television programming delivered by satellite or cable, generally only available on larger screens, whether in the living room, den or even a bedroom.
Contently
APRIL 24, 2017
But really, their habits might not be so different from the excessive viewing of previous generations; they’ve just switched the medium from cable TV to streaming services. hours of video per week on YouTube and other free online sources, and another 8.8 A poll by Defy Media found that consumers aged 13-24 watch 12.1
Martech
AUGUST 7, 2023
When a youth sports organization faced a participation crisis, its one-person marketing department deployed martech to create a campaign raising awareness with key audience segments. The campaign: NC Fusion is running 15-second teaser ads locally during the World Cup on broadcast and cable. It says that girls are dropping out and why.
Hubspot
DECEMBER 30, 2020
What works for one person might not work for everyone, so we were likely only reaching a small segment of them through [direct response ads],” said Jillian Hope , Senior Marketing Manager, Brand Advertising at HubSpot. YouTube Advertising. If we limit channels, we risk not reaching a large segment of our audience.”.
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