Altitude Marketing

OCTOBER 21, 2018

Make sure you lock down a strategy that helps identify your audience, challenge assumptions and build enough buzz to hit your sales targets. A communications and public relations plan outlines the media and channels through which you can begin generating initial interest in your launch. Steps to Launch a B2B Product.

Product 40

Product Enterprise Management Buyer Personas Work Management 40

markempa

APRIL 6, 2006

is using podcasts to generate sales leads and revenue for their sales training events. is using podcasts to generate sales leads and revenue for their sales training events. A new article in BtoB Magazine by Karen J. Bannan on podcasts caught my attention. Bannans article examines how John Costigan Cos.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Convince & Convert

AUGUST 18, 2010

Better question: How can we distribute social media knowledge across the entire firm, including ongoing training and knowledge sharing? Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. How can we find a social media guru to add to our team?

PR 161

PR Social Media Paid Content Media 161

Webbiquity

MAY 17, 2010

In the author’s analysis, a maverick marketing program “must include at least three of seven key components: marketing innovation, consumer engagement, buzz or public relations, new media usage, a viral aspect, promotion, or opt-in marketing.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Television marketing Work Management 100

Webbiquity

FEBRUARY 1, 2010

How a 40,000+ Employee Company Trains its Employees on Social Media by Mashable. 20 Free Buzz Monitoring Tools by Econsultancy. Social Media and Public Relations. Online Database of Social Media Policies by Social Media Governance. How to create B2B social media policies by Chris Koch’s B2B Blog. Chris Koch.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. You have to train employees too. You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie. She promptly divorced him so he turned around and sued them.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Webbiquity

MAY 30, 2010

How social media is like the seventh grade by Training Marketer. The Publicity Stunt Hall Of Fame by Taylor Herring Public Relations. Post on Google Buzz. How automated social media responses make online introductions as awkward as junior high. SEO, SEM and Web Design. Share this on Bebo. Share this on del.icio.us.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

markempa

MAY 18, 2007

Train your sales people on how to optimize your lead generation investment and give your feedback. Marketing and sales can work together on standardizing and documenting their lead generation and sales process so that what is happening can be easily tracked and measured. Centralize the lead qualification process.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

Hubspot

DECEMBER 14, 2010

Both new HubSpot employee Christine Huynh, the author of Friday's post “Why PR Doesn’t Drive Sales” , and I have public relations experience, so our views come from years in the trenches (thus the phrase “PR is not pretty’). Sales reps don’t care about Public Relations.

PR 28

PR Paid Search Agency Advertising Agencies Planning 28

The Effective Marketer

JULY 21, 2009

Otherwise it’s just buzz. We’re told that if you have a good plan , if you follow a proven framework for rolling out your social media activities and integrate them with your sales efforts , then the ROI will be clear . That is, if you can translate all those additional site visits, downloads, and re-tweets into sales. United States License.

Social Media 100

Social Media Planning Work Management Social Marketing 100

markempa

FEBRUARY 28, 2007

I didnt have any formal training in marketing before I got started. I believe that the people and companies who succeed today are those who learn faster and teach others what they know more effectively. My skeptical coffee companion had a schotoma (blind spot) because his viewpoint came from a product driven, B2C, branding perspective.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

Online Marketing Institute

JUNE 15, 2009

Missed Opportunity Online Public Relations and Blogs Comments: Jason Falls says: August 29, 2007 at 7:54 am Great list. Buzz Marketing highlights from this week … and Buzz Marketing highlights from this week … says: February 27, 2008 at 10:50 pm [.] out of 5) Loading.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

JULY 6, 2010

Ultimately, until ROE (Return On Engagement) = the ROI of implementing a company-wide social media initiative (the cost of training, training materials, etc), most companies will still be dragging their feet when it comes to CSR social media strategies.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

JUNE 3, 2010

link] BTCustomerstreet [link] – What BP Can Learn from Umpire Jim Joyce #BTCustomerstreet sue_anne While BP has admitted responsibility for the oil spill, corporations like this are well trained to not issue the apology for fear that it will be held against them in the future. It's unfortunate. It's unfortunate.

Social Media 157

Social Media Media PR Webinar Metrics 157

Convince & Convert

JUNE 22, 2010

You have to train a select few of your salespeople to build business by demonstrating category expertise in social outposts. I wonder if social media training will be added to corporate continuing education programs. Do You Believe? How big a role social media will play in a company's success will be determined over time.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

FEBRUARY 24, 2010

If a consumer emails a company, we’ve trained them to expect a response in a day or so. On a recent panel discussion we were on at AZIMA , she made a terrific point that if a consumer places a phone call, they’ll wait on hold 15 or more minutes. But, if they tweet your brand, they expect you to answer in seconds.

Conference 116

Conference Organization Paid Search Agency PR 116

Convince & Convert

MAY 11, 2010

At the end of the day, however, a great product and great customer service is still what will keep your clients coming back despite the notion by some social media gurus (certainly not Mr. Baer) that positive word of mouth (or “buzz&# ) was created by social media. Google isn't going to be enough forever.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

JUNE 7, 2010

billion), and the founding of the Zappos Insights program (where companies can receive training on Zappos’ customer and culture-centric methods). The third section of the book covers Zappos’ sale to Amazon.com (for $1.2

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 21, 2010

We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going We can provide excellent support and training at a fraction of the cost an agency would charge. We can provide excellent support and training at a fraction of the cost an agency would charge.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

APRIL 20, 2010

link] [link] Jamie Favreau Thanks for the lesson. I am sure a lot of people would like to know how to do this.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

APRIL 13, 2010

He rehabilitates dogs and trains people. [link] (win a free book from DaleCarnegie.com) [link] Chad Eljisr The Best Advice Has No Shelf Life: Dale Carnegie & Social Media Marketing [link] [link] ATI Attraction Mktg The Best Advice Has No Shelf Life [link] jillroth Caesar Milan. Yep, I said it…The Dog Whisperer. An App, I'm in!

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Webbiquity

JULY 26, 2010

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). Selling to Big Companies ( Sales Amazon Books Leads B2B Training Prospect ). Post on Google Buzz. , June 13, 2010. March 18, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. I mean, I could have spent all day every day training myself. Well, I got to start a Twitter feed for one client, but we no longer work for them.

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

SEPTEMBER 21, 2010

You can also ask for training to make sure you’re using all the features to the best advantage. I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). Historical data seemed more robust as well.

Social Media 157

Social Media Media Paid Content Work Management 157

Single Grain

APRIL 29, 2021

Public relations is one of the best ways to build a solid online reputation for your business. Creative and innovative marketing strategies create a buzz around your NFT products, making them popular within the NFT community leading to high selling prices. Here are the top strategies to promote your NFT: PR.

Demand Generation Agencies 113

Demand Generation Agencies Paid Search Agency Advertising Agencies Marketing Agencies 1 113

Convince & Convert

MARCH 22, 2010

More from Convince and Convert Marketing Sideways to Win at Social Media The Social Media Reality Show The Social Media Train: Catch It While You Can Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) How Not To Use Social Media (The Arkayne Blog) (..)

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

Convince & Convert

SEPTEMBER 20, 2010

I've found to start a B2B Sm campaign – It's first advisable to do SM Monitoring to find out who,what,where and why ppl are creating buzz abt e.g. the client's brand as well and this will then allow you to define your social media landscape. Also what I found elevates B2B Sm is having a Blog.What do you think? great post!

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

JULY 22, 2010

The Leukemia & Lymphoma Society’s Team In Training (TNT) Program: The Leukemia & Lymphoma Society is a charitable organization focused on fighting blood cancers.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Biznology

MAY 27, 2014

I guess we can call it buzz advertising, if you will. Public relations. Even when it comes to producing content, entertainment, video, infographics, and compelling video or writing hilarious copy, a team of trained professionals will generally always getting it right more often than a dude in a room with a cam.

Paid Content 80

Paid Content Advertising Agencies Paid Search Agency Advertisements 80

Biznology

MARCH 26, 2013

It’s not easy to get out of bed in the morning and put in the training to cross the finish line at a 10k nor is it easy to gear up every day to make it to the dojo or the field, suit up, and leave it all on the field, whether or not you’re properly-competitive. Social Media Marketing: Coke Is Buzzing, Not! miles, or 26.2

Social Media 80

Social Media Media Work Management Class 80

Convince & Convert

SEPTEMBER 20, 2010

[link] [link] bacigalupe and @josh_greenberg @VincentR @SusannahFox @akroundtree also SOME higher use among immigrants [link] (my upcoming research) [link] bacigalupe and @josh_greenberg @VincentR @SusannahFox @akroundtree also SOME higher use among immigrants [link] (my upcoming research) [link] UX Feeder Delicious: 7 Surprising Statistics About Twitter (..)

Social Media 160

Social Media Media Stats Statistics 160

markempa

MAY 18, 2005

Business-to-business marketers are under-appreciated and under-trained. Economic conditions are such that the buyer requires a more thorough business case to justify the purchase decision. Marketers are driven by necessity to focus on immediate tactics, not long-term strategy.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

Convince & Convert

SEPTEMBER 1, 2010

If you train them to participate honorably and transparently and to expect “Engagement&# as a result of social participation – then they can expect to win. [link] bagarner Hmm…I agree with the concept – but not the title and summary. link] Joseph Manna Fantastic post, Jay.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

JULY 8, 2010

[link] [link] Social Media School 3 Reasons Email is the Coolest Vampire Today | Email Marketing Advice | Social Media Consulting – Convince & Convert [link] [link] Sweta Patel 3 Reasons Email is the Coolest Vampire Today [link] #socialmedia #smo #sm [link] SocialMediaCRE RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today [link] [link] (..)

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. Is Google training for a match-up? Now it gets interesting.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. Is Google training for a match-up? Now it gets interesting.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

APRIL 8, 2010

But since everything is in the cloud anyway, I can certainly save things to Dropbox, especially those Keynote presentations that I'm itching to create with my fingers.

Paid Search Agency 137

Paid Search Agency Content Social Media PR 137