Convince & Convert

AUGUST 18, 2010

Better question: How can we distribute social media knowledge across the entire firm, including ongoing training and knowledge sharing? Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. How can we find a social media guru to add to our team?

PR 162

PR Social Media Paid Content Media 162

Convince & Convert

MAY 11, 2010

At the end of the day, however, a great product and great customer service is still what will keep your clients coming back despite the notion by some social media gurus (certainly not Mr. Baer) that positive word of mouth (or “buzz&# ) was created by social media. Google isn't going to be enough forever.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

FEBRUARY 24, 2010

If a consumer emails a company, we’ve trained them to expect a response in a day or so. People use Twitter and FB and other social media sites to provide word of mouth advertising whether it be negative or positive, it is some time of feedback of a product. This is a tricky proposition.

Conference 116

Conference Organization Paid Search Agency PR 116

Convince & Convert

JULY 6, 2010

Ultimately, until ROE (Return On Engagement) = the ROI of implementing a company-wide social media initiative (the cost of training, training materials, etc), most companies will still be dragging their feet when it comes to CSR social media strategies.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

JUNE 3, 2010

link] BTCustomerstreet [link] – What BP Can Learn from Umpire Jim Joyce #BTCustomerstreet sue_anne While BP has admitted responsibility for the oil spill, corporations like this are well trained to not issue the apology for fear that it will be held against them in the future. It's unfortunate. It's unfortunate.

Social Media 158

Social Media Media PR Webinar Metrics 158

Convince & Convert

JUNE 22, 2010

You have to train a select few of your salespeople to build business by demonstrating category expertise in social outposts. I wonder if social media training will be added to corporate continuing education programs. Do You Believe? How big a role social media will play in a company's success will be determined over time.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

JUNE 7, 2010

billion), and the founding of the Zappos Insights program (where companies can receive training on Zappos’ customer and culture-centric methods). The third section of the book covers Zappos’ sale to Amazon.com (for $1.2

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

APRIL 20, 2010

link] [link] Jamie Favreau Thanks for the lesson. I am sure a lot of people would like to know how to do this.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

APRIL 13, 2010

He rehabilitates dogs and trains people. [link] (win a free book from DaleCarnegie.com) [link] Chad Eljisr The Best Advice Has No Shelf Life: Dale Carnegie & Social Media Marketing [link] [link] ATI Attraction Mktg The Best Advice Has No Shelf Life [link] jillroth Caesar Milan. Yep, I said it…The Dog Whisperer. An App, I'm in!

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

SEPTEMBER 21, 2010

We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going We can provide excellent support and training at a fraction of the cost an agency would charge. We can provide excellent support and training at a fraction of the cost an agency would charge.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. In fact, social media can be MORE transformative for a B2B company than a B2C company. Isn't the same for b2c though? I'm just a little confused.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Webbiquity

JULY 26, 2010

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). Selling to Big Companies ( Sales Amazon Books Leads B2B Training Prospect ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

MARCH 22, 2010

More from Convince and Convert Marketing Sideways to Win at Social Media The Social Media Reality Show The Social Media Train: Catch It While You Can Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) How Not To Use Social Media (The Arkayne Blog) (..)

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. I mean, I could have spent all day every day training myself. Well, I got to start a Twitter feed for one client, but we no longer work for them.

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

SEPTEMBER 21, 2010

You can also ask for training to make sure you’re using all the features to the best advantage. I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). Historical data seemed more robust as well.

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

SEPTEMBER 20, 2010

[link] [link] bacigalupe and @josh_greenberg @VincentR @SusannahFox @akroundtree also SOME higher use among immigrants [link] (my upcoming research) [link] bacigalupe and @josh_greenberg @VincentR @SusannahFox @akroundtree also SOME higher use among immigrants [link] (my upcoming research) [link] UX Feeder Delicious: 7 Surprising Statistics About Twitter (..)

Social Media 161

Social Media Media Stats Statistics 161

Convince & Convert

JULY 22, 2010

The Leukemia & Lymphoma Society’s Team In Training (TNT) Program: The Leukemia & Lymphoma Society is a charitable organization focused on fighting blood cancers.

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

markempa

MAY 18, 2005

Business-to-business marketers are under-appreciated and under-trained. Economic conditions are such that the buyer requires a more thorough business case to justify the purchase decision. Marketers are driven by necessity to focus on immediate tactics, not long-term strategy.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

Convince & Convert

SEPTEMBER 1, 2010

If you train them to participate honorably and transparently and to expect “Engagement&# as a result of social participation – then they can expect to win. [link] bagarner Hmm…I agree with the concept – but not the title and summary. link] Joseph Manna Fantastic post, Jay.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

JULY 8, 2010

[link] [link] Social Media School 3 Reasons Email is the Coolest Vampire Today | Email Marketing Advice | Social Media Consulting – Convince & Convert [link] [link] Sweta Patel 3 Reasons Email is the Coolest Vampire Today [link] #socialmedia #smo #sm [link] SocialMediaCRE RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today [link] [link] (..)

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

APRIL 8, 2010

But since everything is in the cloud anyway, I can certainly save things to Dropbox, especially those Keynote presentations that I'm itching to create with my fingers.

Paid Search Agency 138

Paid Search Agency Content Social Media PR 138

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. Is Google training for a match-up? Now it gets interesting.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. Is Google training for a match-up? Now it gets interesting.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

MARCH 16, 2010

The site is exceptionally poor at welcoming and training new users , which may result in its high churn rate. If you have a few hundred followers, you can semi-coherently keep them straight, and watch what they are doing via your public stream. But a bigger problem with Twitter is that like CB Radio, it doesn’t scale well.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Convince & Convert

JUNE 30, 2010

It was lots of fun and they got a lot of buzz. Their intern is well-trained and they respond with good-natured humor to people. They also challenged party-goers to dress in Mad Men themed costumes. VIA is going to be the #1 company I go to if I want an ad campaign or want to refer someone to an ad agency. Good post, Jay!

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

seo.co

DECEMBER 8, 2020

Email list subscribers are much more likely to convert, review your company, and recommend you via word of mouth to their friends, so it’s extremely valuable to build and nurture your email list. Sure, online publications related to lawn mowers would be great. Social media buzz. Facilitate word-of-mouth marketing.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Convince & Convert

SEPTEMBER 20, 2010

Relevant experience always matters, as does specific industry knowledge, followed by creativity, a sense of a “safe choice” based on an agency’s reputation within the PR industry and, of course, actual public relations skill. Nor is it on their radar.

Social Media 116

Social Media Paid Search Agency Media Advertising Agencies 116

Convince & Convert

APRIL 27, 2010

Ask Emmanuel Rosen , – whose revised version of Buzz Marketing should be required reading for all communicators. Or, Steve Knox and the guys at Tremor who spend massive amounts of time and energy figuring out how to make Procter & Gamble products buzz-worthy. But I submit the face of US Airways should be Randy, not Sully.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

SEPTEMBER 20, 2010

For example, there is likely little value to a mother of becoming a fan or follower of the Pampers brand for the sheer sake of brand support – but she might benefit from a Twitter feed offering tips or linking to articles on avoiding diaper rashes or toilet training. Don't you think? twitter [link] : lorirtaylor: Is T.

Twitter 148

Twitter CRM Business Paid Search Agency 148

Convince & Convert

JUNE 28, 2010

What Keywords Will Be Used to Find It: Social media ROI, social media statistics, measuring social media What Do We Want Them to Do After Consuming It (Call-to-Action): Subscribe to C&C blog, contact C&C about training their teams on this metrics selection process, share the chart with colleagues 3 Success Metrics: Social sharing, RSS subscriptions, (..)

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Convince & Convert

SEPTEMBER 21, 2010

Twitter is so 2008 The buzz about location came largely at the expense of Twitter, as most of the social media brigade updated their Twitter status infrequently, if at all. Both companies (as well as a second tier of contenders) are working on new features and ramping up their business development teams. I’ll write about that soon.

Social Media 128

Social Media Media Paid Content Conference 128